Youth Marketing Event

Event Snapshot

Keynote Presenters	Joshua Green, Research Director, Convergence Culture Consortium, MIT Media Lab	Shaheen Sadeghi, Founder and CEO, Lab Holding, The Lab
	Jeremy T. Gutsche, Chief Trend Hunter, Trendhunter.com	Nicole Moret, Fairy Godmarketer, Club Libby Lu
	Doug Palladini, Vice President, Marketing, Vans	David Roman, Vice President, Worldwide Marketing Communications, Personal Systems Group, HP
	Julie Roehm, Senior Vice President, Marketing Communications, Wal-Mart Stores	Marshal Cohen, Chief Industry Analyst, The NPD Group and Author, Why Customers Do What They Do
	Mindy Stockfield, Vice President, Digital Media, Disney-ABC Television Group	Sharon John, General Manager, Tiger Electronics, Hasbro

Consider marketing to today's and tomorrow's youth – across segments, across media and across cultures… there's a lot of noise, a lot of great work and a lot of hype. What sets the truly great apart from the very mediocre?

passion, confidence and vision.

Never to be compromised…
You are competing in a market that is in a state of constant flux – growing exponentially in numbers and purchasing
power, creating its own content and exchanging influence like never before.

Demand passion…experience confidence in your consumers' satisfaction… anticipate and deliver what's next in youth
interests, behaviors, trends and needs… your market demands it from you.

Monday Mixer

GET

real

information

not sales

pitches

NOW

NEW FOR 2007

Gettin' Dirty Track - interactive mini workshop where you can work together and tap into the expertise of your fellow attendees
Full Day Symposium on Social Networking, Virtual Worlds and Online Behavior
Team Building Networking Experience ON THE BEACH
More than 60 sessions planned to give you the information you need to get it right – right product, right message, right media, right mix, RIGHT ON.
All new speakers sharing best practices and giving you FUTURE FORWARD thinking on WHAT WILL CONTINUE to make this market tick.
CROSS SEGMENT STRATEGY track – smart strategies that work regardless of your target
FIRST ANNUAL YOUTH MEGA "MONDAY MEET MARKET" – Meet your peers over dinner and drinks!

GET MORE OF WHAT YOU LOVE

LIVE FOCUS GROUPS – KIDS, TWEENS, TEENS, COLLEGE STUDENTS AND MOMS
afternoon tracks organized by age segment

GET IN THE KNOW
Get beyond "gen" to identify the next age of segments

/ Future Trends in Communication and Information /
/ Master Multi: Multi-platform,Multi-media, Multitasking /
/ Activate Personalization, Customization and Relinquish Control /
/ Innovations in Gaming as a Marketing Platform /
/ Activate Best Brand Strategies with Youth Consumers /
/ Craft a Cause Driven Platform /
/ Innovations in Mobile as a Marketing Medium /
/ Elevate the Elusive Cool Factor /
/ Adapt to the Model of a Consolidated Retail Environment /

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