Marshal Cohen, Chief Industry Analyst, The NPD Group and Author, Why Customers Do What They Do
Mindy Stockfield, Vice President, Digital Media, Disney-ABC Television Group
Sharon John, General Manager, Tiger Electronics, Hasbro
Consider marketing to today's and tomorrow's youth – across segments, across media and across cultures… there's a lot of noise, a lot of great work and a lot of hype. What sets the truly great apart from the very mediocre?
passion, confidence and vision.
Never to be compromised… You are competing in a market that is in a state of constant flux – growing exponentially in numbers and purchasing power, creating its own content and exchanging influence like never before.
Demand passion…experience confidence in your consumers' satisfaction… anticipate and deliver what's next in youth interests, behaviors, trends and needs… your market demands it from you.
NEW FOR 2007
Gettin' Dirty Track - interactive mini workshop where you can work together and tap into the expertise of your fellow attendees
Full Day Symposium on Social Networking, Virtual Worlds and Online Behavior
Team Building Networking Experience ON THE BEACH
More than 60 sessions planned to give you the information you need to get it right – right product, right message, right media, right mix, RIGHT ON.
All new speakers sharing best practices and giving you FUTURE FORWARD thinking on WHAT WILL CONTINUE to make this market tick.
CROSS SEGMENT STRATEGY track – smart strategies that work regardless of your target
FIRST ANNUAL YOUTH MEGA "MONDAY MEET MARKET" – Meet your peers over dinner and drinks!
GET MORE OF WHAT YOU LOVE
LIVE FOCUS GROUPS – KIDS, TWEENS, TEENS, COLLEGE STUDENTS AND MOMS
afternoon tracks organized by age segment
GET IN THE KNOW
Get beyond "gen" to identify the next age of segments
/ Future Trends in Communication and Information /
/ Master Multi: Multi-platform,Multi-media, Multitasking /
/ Activate Personalization, Customization and Relinquish Control /
/ Innovations in Gaming as a Marketing Platform /
/ Activate Best Brand Strategies with Youth Consumers /
/ Craft a Cause Driven Platform /
/ Innovations in Mobile as a Marketing Medium /
/ Elevate the Elusive Cool Factor /
/ Adapt to the Model of a Consolidated Retail Environment /