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Cross Segment Strategy - Tuesday
cross segment strategy track |
Tuesday, March 27, 2007
| 1:30 | The Consumer Decides John Olson, Founder and Principal, OLSON Advertising Agency for Bauer Hockey |
| 2:15 | Adapting to a Consolidated Retail Environment Doug Wadleigh, VP Marketing, Mattel, Inc. |
| 3:00 | Networking Break |
| 3:30 | Tap into Advergaming to Market Your Products Jack Dearnbarger, Sr. Director, Business Development, Blockdot Games The cross segment strategy track concludes at 4:15 – attend a live focus group! |
| 5:00 | Networking Task:
Build a "mega" SandCastle for a "mega" prize |