This page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation.

While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

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Monday, March 3, 2008

Symposium 2: Social Media & Marketing
Which, what & why?  Teens and Media Usage
9:15 am
Jacqueline Rousseau-Anderson, Manager, North American Technographics
Gina Zavradinos, Forrester Research

Tuesday, March 4, 2008

Teens Track
A Roadmap to the Heart, Mind and Soul of Today's Teen: Building an Emotional Connection to Your Brand
Rachel Geller, Chief Strategic Officer, The Geppetto Group
Emily Stern, Account Supervisor, The Geppetto Group

Wednesday, March 5, 2008

Emotionomics: Winning Hearts and Minds of Youth Consumers
8:15 am
Dan Hill, Author, Emotionomics

Kids Track
Getting Kids to Cash in On Loyalty Programs: Crown & Anchor Society Youth Loyalty Program
1:30 pm
Rachel Hancock, Manager of Loyalty Marketing, Royal Caribbean

Teens Track
Integrating Your Brand With Different Teen Screen Experience
1:30 pm
June Bower, Vice President, Consumer Entertainment, Alcatel-Lucent
Jennifer Carole, Director, The Worldwide Teen Lab, Alcatel-Lucent

College Track
Connected, Concerned, with More Consumer Clout Than Ever Before: Meet the Class of 2011 Revealing the Changing Face of College Life
1:30 pm
Hannah Kahn, Senior Director of Strategic Marketing, Alloy Media + Marketing