Agenda at a Glance
| The Workshops: Sunday, April 26, 2009 | |||
| 9:00 | Registration | 12:30 | Lunch |
| 9:30 – 12:30 | AM Workshop: KidSay, Kiddie-i-Oh! We’ve Got Your Numbers: How to Leverage Trend Reports to Grow Your Business Bob Reynolds, KidSay • Terence Burke, KidSay Trend Tracker • Ali Pohn, Kiddie-i-Oh! | 1:30 – 4:30 | PM Workshop: Rare Attitude, Visceral Content: Learning to Inspire and Relate to Youth with an Uncommon Approach Chris Conley, Institute of Design, IIT |
| SYMPOSIAS : Monday, April 27, 2009 | ||
| Symposia 1: Insights, Foresights + Trends | Symposia 2: Social Media & technology | |
| 7:30 | Registration | Registration Chairperson: Wynne Tyree, Chief Smarty Pants |
| 8:30 – 9:15 | What Really Happens in the Family Living Room? Jane Gould, Nickelodeon / MTVN Kids & Family | Developing an Effective Web Presence That’s a Cohesive Component of your Brand Identity Kofi Brown, Jordan Brand (a division of Nike) |
| 9:20 – 10:05 | A Global Perspective: The Status of Children Around the World | The Facts on Social Media: Separating Myths from Realities Peter Grunwald, Grunwald Associates |
| 10:10 - 10:55 | Hot Topic! | Rock Your Gum Online Barry Calpino, Wm Wrigley Jr Company |
| 10:55 | We are so on a break! | |
| 11:25 – 12:10 | Getting Your Company Leadership Behind Youth Marketing and Technology Claudia Bremser, Verizon Wireless | Applying Communication Technologies to Reach Teens George Weiner, DoSomething.org |
| 12:15 – 1:00 | Maximizing Brands with Innovative Style [Guides] Cynthia Rapp, Cartoon Network Enterprises | Over 100 Million Hours of Branded Engagement Jack Dearnbarger, Blockdot Games |
| 1:00 | Lunch | |
| 2:05 – 2:50 | Segmentation Strategies for the Youth Video Game Market Russell Arons, Electronic Arts Inc | Moving Beyond “Love the One You’re With”: Creating and Sustaining Virtual World User Loyalty Among Teens Craig Sherman, Gaia Online |
| 2:55 – 3:40 | Making Their Voices Heard: Finding Value and Innovation in Young Ideas Norman Goldstein, By Kids For Kids | Millennials Shifting Screens: Decoding Media Behaviors and Building a Loyal Audience Jason Nadler, UTA Online Niels Aillaud, LG Mobile Phones |
| 3:45 – 4:30 | A New Luxe Vision: Roberto Lanzi, Sanrio Janet Hsu, Sanrio | Creative Ways to Get Kids Really Excited About a Virtual World, While Being thoroughly Compliant with COPPA and All Regulations Craig Kronenberger, Good Egg Studios/ Elf Island |
| 4:30 | Conclusion of the Symposia | |
| Main Conference: Tuesday, April 28, 2009 | |||
| 7:30 | Registration | 9:45 | Business Card Exchange in the Exhibit Hall- Collect ‘Em All! |
| 8:00 | Opening Remarks Tristan Coopersmith, The Intelligence Group | 10:15 | We are so on a break! |
| 8:15 | Keynote: Leading a Culture of Innovation Sir Ken Robinson Author, Out of Our Minds: Learning to Be Creative and The Element: A New View of Human Capacity | 10:45 | Keynote: Discovery Education- Reaching Multi-Media Millennial Youths Lori McFarling, Discovery Communications |
| 9:00 | Keynote: Youth Trends for the Near Future: Marian Salzman, Porter Novelli | 11:30 | Live Concert! |
| 12:00 | Lunch | ||
| Attend any session in any of the three concurrent tracks. Feel free to mix it up and design your own ideal event! | |||||
| Family & Kids Track | Tweens & Teens Track | College & Young Adult Track | |||
| 1:15 | Welcome from the Track Chairs Scott Carlis, GQ Magazine/Conde NAST and Summer Carlis, 6 | Welcome from The Track Chair Alexandra Torline, 14, Student, Huntington Beach High School | Welcome from The Track Chair Evan Lee Dahl, 20, Student, Golden West College | ||
| 1:30 - 2:15 | The Untapped Role of Dad Roland C. Warren, National Fatherhood Initiative | Unlocking Cool: Reaching Teens with Integrated Marketing Jim Meier, Cheetos & Doritos, Frito Lay | Everything Old Is New Again Howard A. Tullman, Flashpoint Academy | ||
| 2:20 – 3:05 | The Top 50 Kid Brands: Finally! A Model for Measuring Kid Affinity Joanna Fanuele, and Wynne Tyree, Pants, Smarty Pants | Going Mobile Tracy Clark, Boost Mobile | Keeping it Consistent: Maintaining a Cool Image Across Multi-Media Bryan Johnston, Burton Snowboards | ||
| 3:10 – 3:55 | Convenient and Delicious: What’s New in Natural, Health & Organics Clair Sidman, Ian’s Natural Foods | The Culture of Cool Rachel Geller, The Geppetto Group | Understanding “Guyland”: Young Men 16-26 Michael Kimmel, SUNY at Stony Brook, Author, Guyland | ||
| 4:00 | We are so on a break! | ||||
| 4:30 – 5:30 |
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| Main Conference: Wednesday, April 29, 2009 | |||
| 8:15 | First Day Flashback Tristan Coopersmith, The Intelligence Group | 10:15 | We are so on a break! |
| 8:30 | Keynote: Understanding Gen X & Gen Y Jane Buckingham, Intelligence G | 10:45 | Creating Content that Sticks–Leveraging Innovations in Research, Production and Distribution Karen Gruenberg, Mission to Planet 429 |
| 9:30 | Keynote: Gen buY: What Gen Y Craves, Why They Buy and How to Reach Them Kit Yarrow, Ph.D. Chair, Golden Gate University, Author, Gen buY | 11:30 | Creating a Soap Star Eric Ryan, Method |
| 12:15 | Lunch | ||
| Attend any session in any of the three concurrent tracks. Feel free to mix it up and design your own ideal event! | |||
| Family & Kids Track | Tweens & Teens Track | College & Young Adult Track | |
| 1:15 | Track Chairs Scott Carlis, GQ Magazine/Conde NAST and Summer Carlis, 6 | Track Chair Alexandra Torline, 14, Student, Huntington Beach High School | The Track Chair Evan Lee Dahl, 20, Student, Golden West College |
| 1:30 - 2:15 | Marketing to the Youth Soccer Masses Neel Shah, Major League Soccer | Get Creative: Rebranding to a Tween/Teen Consumer Marcy Gonzales, Pacific World Corporation | Maximizing ROI in Today's Economy with Cross-Platform Branded Entertainment Rolfe Auerbach, Brand-in Entertainment Shawn Piller, The Dead Zone, Greek |
| 2:20 – 3:05 | Maximizing Brand Potential through Franchise Management Barry Waldo, Mattel | Hot Topic! | The Gentlemen’s Fund: Cause Marketing to Create Brand Experiences Scott Carlis, GQ Magazine/Conde NAST |
| 3:10 – 3:55 | Uncovering the Emotional Benefits of a Rational Brand Jennifer H. Jones, Embassy Suites Hotels, Hilton Hotels | Creating Relevant Design for Tweens Brenda Zuck, Colgate-Palmolive | Developing an Iconic Brand Identity – How to Re-think and Reinvent your Brand Victoria Lozano, Cadbury |
| 4:00 | Conclusion of YMME’09. Peace out. | ||