Agenda at a Glance

Agenda at a Glance

Monday, June 20: Emerging Markets Symposium
8:00AM	Welcome to the Youth Mega Mashup! Dan Coates, Youth Pulse, Inc. Bill Goodwin, Goodwin Designs
8:15AM	Media Consumption and Age Michael Holmes, Ball State University
9:00AM	True Innovation Mark Weber, Hurley Ryan Hurley, Hurley
9:30AM	Meet The Karito Kids Laura Rangel, President, Karito Kids by KidsGive
10:15AM	Networking & Refreshments Break
11:00AM	China Youth Watch Kevin Lee, Partner, COO, China Youthology
11:45AM	Leveraging Social Media Marketing to Grow Youth Market Share Amy Marentic, Ford Motor Company
12:30PM	Lunch
2:00PM	Permission to Play Jane Gould, Nickelodeon
2:45PM	Multicultural Millennials and the Global Exchange Bobby Jones, Ally Access Andre Pinard, Alloy Access
3:30PM	Networking & Refreshments Break
4:00PM	Stop Marketing to Me & Go Make Me Something Useful – Creating an Authentic Draw for Youth Markets Jim Ehrlich, Hyundai Motor America
4:45PM	Game On: Using Brands and Personalities in Social Games Jon Radoff, Disruptor Beam, Inc.
5:30PM	Kickoff Keynote: GenY is Doing it For themselves Donna Fenn, Upstarts: How Gen Y Entrepreneurs are Rocking

Tuesday, June 21: Main Conference Day 1
8:00AM	Emcee Opener
8:30AM	Opening Keynote: Connecting Across Generations Jody Turner, CultureofFuture.com
9:45AM	Social Media & "Pretty Little Liars", Connecting Viewers with Your Brand Danielle Mullin, ABC Family Beth Johnson, ABC Family
10:30AM	Networking & Refreshments Break
11:00AM	Keynote: Gen Y Decoded: Insights and Applications for Marketers Kit Yarrow, Golden Gate University
11:45AM	Social Media Panel: Understanding the Phenomenon and How to Incorporate a Social Media Strategy into your Business Plan Moderator: Christian Busch, Alloy Digital Denise Restauri, AllyKatzz Hilary DeCesare, Everloop
12:30PM	Talent Introduction Richard Ellis, 12to20
12:45PM	Lunch

	Kids, Tweens & Parents	Teens & Young Adults
2:00PM	The Future of Design is Play Laura Seargeant, Frog Design	Winning over Mom and Staying Cool with Teens Sheila Tan, Invisalign
2:30PM	Building for the Future: Creating a Sustainable Brand Property and a Pipeline of Fans Katie Papelian, NBA Entertainment Julie Mooris, NBA Entertainment Lynn Janovsky, The Geppetto Group	Don't Miss your Opportunity to Get Involved! If you would like to showcase your expertise by leading this session, please contact Sarene Yablonsky, Senior Business Development Manager today, via email: syablonsky@iirusa.com, or phone 646.895.7474.
3:00PM	Please Touch: How Touchscreen & Mobile Technology are Impacting Preschoolers' Media Experience Jim Multari, PBS Kids Sprout	HP 101: How HP Has Successfully Wired It's Way Into the College Market Matt Britton, Mr. Youth Lisa Baker, Hewlett-Packard
3:30PM	Networking Refreshments Break
4:00PM	Childhood Nostalgia: Cereal aisle Memories Greg Zimprich, General Mills Inc.	Youth Event Marketing on a Shoestring Budget: leveraging Your Assets without Breaking the Bank Amy Lupo, ESPN
4:30PM	Totally Tweens: An Interactive Live Focus Group Experience Barbara Zamolsky, Smarty Pants Wynne Tyree, Smarty Pants

Wednesday, June 22: Main Conference Day 2
8:00AM	Emcee Recap
8:15AM	The Important of "Repfluence": The Impact of Social Media on Purchasing Decisions Joseph Kessler, The Intelligence Group Dan Weiner, Pandora Matt Thomas, GetGlue Garth Holsinger, Klout
9:00AM	Monitoring Change through Global TrenzWalks Steven van der Kruit, Firmenich Mikel Cirkus, Firmenich
9:45AM	Networking & Refreshments Break
10:15AM	Millenial Mythbusting: Discovering and understanding your next generational target Andra B. Ehrenkranz, Macy's
11:00AM	Perfect Harmony: Seamless Partnership in Cause Marketing Aria Finger, DoSomething.org Tom Calderone, VHI
11:45AM	Talent Introduction Richard Ellis, 12to20
12:00PM	Lunch
1:15PM	Direct Connect: Youth Speak Out Dan Coates, Youth Pulse Inc. PLUS the GennY Award Presentation
2:15PM	Networking & Refreshments Break

	Kids, Tweens & Parents	Teens & Young Adults
2:45PM	Creating An All-Family Success Story: Lessons from the Top 50 Youth & Family Brands Michelle Poris, Smarty Pants Co-Presenter: Major Client	Adapt or Die: Staying Relevant in a Pressing Climate Toria Frederick, PepsiCo
3:15PM	The Emerging Dad Market: Why and How Brands Should Pay Attention to Fathers Roland C. Warren, National Fatherhood Initiative	Game the System Nick Shore, MTV
3:45PM	Philanthro-tweens: Empowering American Youth in Global Issues and the UN Jennifer Kim Field, United Nations Foundation	Re-imagining the Book: The future of Publishing for the Youth Market Scott Abel, The Content Wrangler Inc.
4:15PM	Ending Keynote: Gaming and Youth: Why Video Games Are Making Young People Better, And Preparing Them To Change the Real World Jane McGonigal, Institute for the Future