Sunday, March 25, 2007 • Workshops

Registration: 9:30 AM Workshop will begin at 10 AM and conclude at 1 PM.

New media technologies are moving at exponential rates, and it's easy to get lost in all the potential opportunities. Mass video, social media, blogs and podcasts, hyper-proliferation, mobile and more, all offer capabilities for branding and customer interaction.

But separating what's real from what's blue sky, and what's worth investing in and what's worth passing on, isn't trivial.

And today's youth are using new technologies in ways the industry never expected. The only thing faster than today's technological innovation are the kids who are making these technologies their own.

Few expected MySpace or YouTube to blow up the way they have – but at the end of the day, is there a business model worth pursuing? And if so, how can you get the jump on these technological opportunities, and the new ones coming down the road?

Perhaps you've been dabbling – a few points of advertising here and there. But now it's time to get a real handle on what's online, what's in the pipeline, and what's going offline soon. It's time to learn how you can meld entertainment, learning, new technologies and media to build your brand, and prepare yourself to dive into the deep end.

This unique session will help you get Ahead of the Curve and Above the Hype to ensure your ROI success with the growing new and emerging media component of your marketing plans, in this complex and changing environment.

You'll learn how to find the optimum, real world technology mix to help you reach and call to action today's tech-savvy youth consumers.

In this unique session, you'll learn how to determine:
• How youth and parents use new and emerging media to get information, make decisions, and take action
• Which new and emerging media are appropriate and which are not for your products
• How to leverage the new and emerging media that are right for you
• How to minimize risk and waste
• How to maximize your new and emerging media ROI

What's next?
• Learning to let go: You won't be guiding youth, but youth consumers will guide your marketing, and how that will make you successful.
• Attention Deficit: Creating an instant call-to-action and execution platform will become an absolute requirement to be remembered.

Expert Facilitator:
Barry C. Collin, CEO, Collin Group, Inc.

About Barry
Barry C. Collin specializes in brand immersion to the elusive Digital Generation.

Chronicled in 13 current books, Mr. Collin was formerly a Director and Senior Research Fellow serving the U.S. government on how people of all ages use technology and new media.

Subsequently Mr. Collin worked with filmmakers and television producers globally on brand integration into entertainment products, and co-developed the Primetime Emmy Award® for Interactivity, focusing on instant marketing calls-to-action and execution.

In 2004 he founded Sine Qua Non Media LLC, which is dedicated to the integration of major national brands into new and emerging media channels.

Mr. Collin continues his specialized consulting to Global 1000 and entertainment firms on leveraging new and emerging media technologies to reach new customers in a most challenging and rewarding time through the Collin Group, Inc.