2007 marks our 5th Annual Youth Marketing Mega Event. Watching the event grow over the past four years has been exciting and we've been proud to deliver the likes of Tom Peters, Peter Guber, Jane Buckingham, Irma Zandl and high ranking execs from Target, American Apparel, Nike, Procter & Gamble, MGA Entertainment, AXE, MTV, Sony, Mattel, Yahoo! NASCAR, Nextel, Pepsi, Facebook, The Knot, Warner Brothers Records and many more to our delegates year after year. And to mark our fifth conference – we're celebrating! We're planning an event even more rich with content, more forward in thinking and more deliberate in relationship building than ever before. It will be quite a feat, but we're confident that we will once again prove to be the ONLY EVENT that serious youth marketers need to be at every year.

And because we're getting older, we're getting bigger, and we're getting better.

So what's in it for you?
A lot, if you're interested in all this stuff…

Let's get SERIOUS. ABOUT social networking.
• Measuring Social Networking Initiatives as Part of the Marketing Mix
• Emerging Scenes – Retail, Dating and Entrepreneur
• Creating Content Driven Social Networking Sites that Flourish and Grow
• Taking it to the Next Level: Marketing in Social Network Environments

Talking to Mom and the Family.
• Mom. Meet Her. Different ways to Segment Mom
• Who's driving? decisions, influence and interaction within the family
• Growing a Branch for your Brand on the Family Tree: Achieving Loyalty with the Family
• Multicultural. The New Face of Family.

YOUTH RESEARCH INSIGHTS & TRENDS
• Innovations in Reaching Youth to Engage Respondents that Truly Represent Your Market
• Nextichques. A cool way to say what's new in research techniques.
• Segmentation Strategies for the Youth Market – Getting beyond "gen" to identify the next age of segments.
• Assessing Early Adopters and Influencers

TRENDS AND STRATEGIES
• Future Trends in Communication and Information: Behaviors, Usage and Technology.
• An Exploration in Values, Politics, Mores and Social Expectations.
• Harnessing Market Driven Opportunities – Products, Brands and Advertising.
• Activating Best Brand Strategies with Youth Consumers.
• Future Macro Trends: Interests, Attitudes and Spending.
• Adapting to the Model of Consolidated Retail Environments

KID SPECIFIC
• Upping the Ante on Delivering an Experience for Kids
• Right Product. Right Message, Right Mix. Right On For Kids.
• Creating Growth Opportunities by Doing Good

JUST FOR TWEENS
• Innovations in Mobile as a Marketing Platform to Reach Tweens
• Right Product. Right Message, Right Mix. Right On For Tweens
• Product Innovations for Products Tweens of Today will LOVE Tomorrow
• Building an In-store Experience that Compels Purchase and Loyalty
• Navigating the Transition from Traditional to New Media

TEENS PLEASE
• My, My, My. Activating Personalization, Customization and Relinquishing Control to Teens.
• Relating Music and Entertainment to Teens and Back to Your Brand
• Right Product. Right Message, Right Mix. Right On For Teens
• Crafting a Cause Driven Strategy
• Innovations in Mobile as a Marketing Platform to Reach Teens

COLLEGE ONLY
• Elevating the Elusive Cool Factor when It's Not Already in your Brand DNA.
• Marketing to Multi-Geographies and Cultures: Suburbs, Hoods, and In-between
• Corralling On Campus Marketing Opportunities
• Right Product. Right Message, Right Mix. Right On For College Students