Youth Marketing Event

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Tuesday, March 27, 2007

1:30	Tapping Into Teens: Strategies For Building An Online Research Community Kevin Lonnie, President, KL Communications
2:15	Multicultural Teens: Making An Impact With The Fastest Growing Consumer Segment in Today's Marketplace Tru Pettigrew / SVP, Urban and Multicultural Marketing, AMP Urban, a division of Alloy Media + Marketing
3:00	Networking Break
3:30	VANS. A Case Study. Doug Palladini, Vice President, Marketing, Vans
4:15	Real Teens. Real Time. LIVE FOCUS GROUP FACILITATED BY HABBO
5:00	Networking Task: Build a "mega" SandCastle for a "mega" prize

Wednesday, March 28, 2007

1:45	truth®: Building a Brand to Save Lives Eric Asche, American Legacy Foundation®
2:30	Networking Break
3:00	Segmentation Strategies for the Youth Market: Getting Beyond Gen to Identify the Next Age of Teens Radha Subramanyan, MTV Networks Kids and Family Group
3:45	Entertainment Goes Mobile: New Markets in the Palm of Your Hand LeSean Smith, Senior Director of Marketing, Global Media Solutions, Motorola
4:30	YOUTH. Check.