College

TUESDAY, MARCH 4, 2008

Afternoon Track 4
COLLEGE TRACK
Track Chair: TBA
1:30

Creating Awareness on Campus Through Innovative Messaging

Thomas Borgerding
President/CEO, Campus Media Group, Inc.

Leah Steig
Hunt Adkins

2:15Capturing the College Market: Strategies from CareerBuilder.com

Cynthia McIntyre
Senior Director, Advertising, CareerBuilder.com and

Nathan Lippe, Collegiate Marketing Manager, CareerBuilder.com
3:00 YOUR SPACE: Focus Teens & College
4:00 Chill, Mingle, Network

 

4:30LIVE PANEL: COLLEGE KIDS OFF CAMPUS

In addition to your questions, this panel of a diverse group of college kids will focus on the following topics:
• Brand must haves
• Popular trends on and off campus
• Media habits
• Tech portfolios

5:30 KARAOKE

WEDNESDAY, MARCH 5, 2008

Afternoon Track 4
COLLEGE TRACK
Track Chair: TBA
1:30

Connected, Concerned, with More Consumer Clout Than Ever Before: Meet the Class of 2011 Revealing the Changing Face of College Life

Samantha Skey, EVP
Strategic Marketing, Alloy Media + Marketing

2:15Composing the Elements of the Brand Experience to Create one That Rocks!

Claudia Bremser
Associate Director of Youth Marketing – West Area, Verizon Wireless

 
3:00

Speaking to Urban Markets With Authenticity & Credibility

Chris "Kaze" Roll, Founder, The Hip Hop Project

3:45 Dismissed. Go back and be better. TTYL.



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