Keynotes

SUNDAY, MARCH 2, 2008 KEYNOTE SPEAKER KICK OFF

5:00
Catching Contagious Media

ZE FRANK

7:00 Second Annual Youth Mega "Monday Meet Market"

Don't eat alone* –sign up for the "Meet Market" at check in this morning. Meet Market takes the place of room service alone – meet the Newport Beach dining scene and meet your fellow attendees. Sign up at registration for the restaurant that looks best to you. Everyone who has signed up to take part in the "meet market" should meet your group in the hotel lobby at 7:00 so you can travel to the restaurant together. *Costs for dinner not included.



TUESDAY, MARCH 4, 2008 MORNING KEYNOTES

7:30 Registration
8:00 Opening Remarks
8:15 Web 2.0: Lies, Mystery and Opportunity

ROLF SKYBERG
Disruptive Innovator, eBay

9:00 Coming of age…virtually.

DANAH BOYD

10:00 Chill, Mingle, Network
10:30 Future Trends That Will Matter & Why

JANE BUCKINGHAM
President, The Intelligence Group

11:30 The Strategy of Tech, Trends & Youth Marketing

Panel Hosted by:

ANASTASIA GOODSTEIN
Founder, YPulse!

12:30

Lunch With Special Presentation from Mr. Youth

Why my presentation has to be written the night before

MATT BRITTON
Managing Partner, Mr. Youth LLC



WEDNESDAY, MARCH 5, 2008 MORNING KEYNOTES

8:00 Chairperson Recap
8:15 How Frito-Lay is Evolving to Meet the Needs of Today's Market

JAYA KUMAR
Chief Marketing Officer, Frito-Lay

9:00 Becoming a Leader in Cluttered Marketplaces

NOAH KERNER
Co-Author, Chasing Cool, Co-Founder & CEO, NoiseMarketing

10:00 Chill, Mingle, Network & Book Signing with Noah Kerner
10:30 Doing What Matters: The Revolutionary Old School Approach to Business and Why It Works

JAMES KILTS
Author & Former CEO, The Gillette Company

11:30 BACK BY POPULAR DEMAND Tomorrow's Hottest Music Act - LIVE!