This page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation.

While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

You will need the freely available Adobe Acrobat Reader, which is available by clicking here. To access the presentations:

• Click the title of the session
  
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• You can print the files and add them to your other conference material
  
  

Meeting Your Customers in Virtual Worlds
11:15 am Monday, March 26thsocial networking, virtual worlds and online behavior
Glenn Fisher, Linden Labs

The Multicultural Family. Being Relevant for a Diverse America
1:30 pm Monday, March 26th marketing to mom and the family
Hunter Heller, Sesame Workshop

Trends & Perceptions Among Children and Teens
1:30 pm Monday, March 26th youth research, insights & trends
Randall Hula, Decision Analyst

Who's Your Daddy? Understanding the Gen X Dad and the Role He Plays in his Kid's Life
2:15 pm Tuesday, March 27, 2007 kids track
Wynne Tyree, Smarty Pants

Defining the Mass Market of One: Leveraging Mass-Personalization in the On-Demand World 2:15 pm Tuesday, March 27, 2007 tweens track
Doyle Buehler, myTEGO, Inc

e-Textbooks: How Youth Marketers are Helping to Liberate the Old Model College Textbook Through Advertising
Tuesday, March 27th, College Track
Thomas Boergerding, Campus Media Group
Tom Doran, Textbook Media, Inc., Campus Media Group & Textbook Media

The MeWe Generation - Tomorrow's Adults
Monday, March 26th, 11:15 am Youth Research, Insights & Trends Track
Mats Lindgren, PhD, Kairos Future International
Dr. Pernilla Jonsson, Kairos Future International