Youth Marketing Event

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Wednesday Track Sessions

Track Sessions for Wednesday

kids track	tweens track	teens track	college track
1:45
Club Libby Lu - Beyond a Shopping Destination. It is an Experience. Nicole Moret, Director of Marketing & Public Relations, Club Libby Lu	Generation M: Connecting with Today's Mobile Tweens David Riemer, President, Marketing, Yahoo! Inc.	truth®: Building a Brand to Save Lives Eric Asche, American Legacy Foundation®	YouTube: A New Form of Procrastination for College Kids… Suzie Reider, Chief Marketing Officer, YouTube
2:30 Networking Break
3:00
Kids & Wellness: It's the Next Big Thing, But it's Already Here Brendan Boyle, Principal, IDEO	Leveraging Viral Marketing Through In-School Promotion to Start a Marketing Revolution! Bobby Rogers, Director of Corporate Marketing and Business Development, Blue Ridge Paper Products Inc. Pamela Parris, Director of Marketing – Packaging Division, Blue Ridge Paper Products Inc.	Segmentation Strategies for the Youth Market: Getting Beyond GEN to Identify the Next Age of Teens Radha Subramanyan, MTV Networks Kids and Family Group	The Rewards of Extending Your Brand to Create a Connection with College Students Henry Ng, First Vice President, JP Morgan Chase Bank
3:45
Disney's High School Musical: A Case Study Matt Palmer, Senior Vice President, Marketing, Disney Channel Adam Sanderson, Senior Vice President, Branding Marketing, Disney-ABC Cable Networks Group Mindy Stockfield, Vice President, Digital Media, Disney-ABC Television Group	Non-profit – For-profit Partnerships: Good for the bottom line and good for the cause. Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation Will Warren, Executive Director, Client Partnerships, Time Warner Global Marketing	Entertainment Goes Mobile: New Markets in the Palm of Your Hand LeSean Smith, Senior Director of Marketing, Global Media Solutions, Motorola	Creating a Buzz: Non-traditional and Digital Marketing Chris DiCesare, Xbox

4:30| YOUTH. Check.

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