Conference Brochure
Registration
Spread the News!
Customer Service
Have a question about this event?
Customer Service representatives are available to help from 8 AM - 6 PM EST
Call 888-670-8200
Need Technical Assistance With this Website?
Send an email to IIR's Web Department
Tuesday Track Sessions
Track Sessions for Tuesday
|
kids track |
tweens track |
teens track |
college track |
cross segment strategy track |
|
|
||||
|
Become a Multi-Master: Multi-platform, Multi-media, Multi-tasking. Sabina Spigel, Director, Promotions Marketing, Cartoon Network Turner Broadcasting System, Inc. | Tweens and the Toy and Game Industry…How Hasbro and Tiger Turned "Lemons into Lemonade…."
Sharon John, GM, – Toy Marketing, Hasbro |
Tapping Into Teens: Strategies For Building An Online Research Community Kevin Lonnie, President, KL Communications
| E-Textbooks: How youth marketers are helping liberate the old model college textbook through advertising
Thomas Borgerding, President/CEO, Campus Media Group, Inc.
|
The Consumer Decides |
|
|
||||
|
Who's Your Daddy? Understanding the Gen X Dad and the Role He Plays in His Kid's Life Wynne Tyree, President, Smarty Pants | Defining the Mass Market of One: Leveraging Mass-Personalization in the On-Demand World
Doyle Buehler, CET, MBA, President, myTEGO, Inc. |
Multicultural Teens: Making An Impact With The Fastest Growing Consumer Segment in Today's Marketplace Tru Pettigrew / SVP, Urban and Multicultural Marketing, Alloy Media + Marketing | Living, Learning & Earning from 38, 489 Roommates
Deb Rambadt, District Marketing Manager, ARAMARK – Higher Education Cory Van Horn, District Marketing Manager, ARAMARK – Higher Education | Adapting to a Consolidated Retail Environment
Doug Wadleigh, VP Marketing, Mattel, Inc. |
|
|
||||
|
|
||||
|
how Kid Content Changes the Promotions Game
|
Why Virtual Worlds Make Sense for Marketers…Especially for Tweens Jay Goss, Whyville |
VANS. A Case Study. Doug Palladini, Vice President, Marketing, Vans |
Culture, Context and Community: Marketing as Contribution to the Popular Discourse | Tap into Advergaming to Market Your Products
Jack Dearnbarger, Sr. Director, Business Development, Blockdot Games
|
|
|
||||
|
KIDS in your face
Facilitated by: Girl Scouts USA |
Inside the Tween Machine: Tweens on Stage Facilitated by: Girl Scouts USA
|
Real Teens. Real Time. Facilitated by: Habbo |
COLLEGE TALK Facilitated by: YOUTH TRENDS |
The cross segment strategy track concludes at 4:15 – attend a live focus group! |
| 5:00 | Networking Task: Build a "mega" SandCastle for a "mega" prize |
