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We asked our speakers to shed some light on some questions we think you'd be curious about.
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| Here's the Question: What's next?
globalizing youth, changing youth value sets & expectations Amy J. Oberg, Futurist, changing Media & New Models of Consumer/Brand Engagement Pete Healy, VP, Marketing, the diffusion of innovation - new technologies, like Youtube to SpreadShirt, are empowering a new breed of entrepreneurs and artists. This new, agile breed of entrepreneur can create professional products that ship directly to their end consumer. In a world of increased personalization, these entrepreneurs have leveled the playing field with corporate giants in the quest for cool. Jeremy Gutsche, Chief Trend Hunter, full convergence into one device (Computers) for the use of media consumption. Brands replacing television studios as they pay for the production of entertainment content directly as they integrate their product messaging seamlessly. Networks will be bypassed by the Internet creating thousands of custom television networks funded by brands. Matt Britton, | Here's the Question: What is the most brilliant technology?
nature Lynne Leger, VP, Strategic Marketing & Consumer Insights, the promise of nanotechnology Doug Wadleigh, VP Marketing, the human brain Steve Knox, CEO, the iPod Jack Dearnbarger, . Director, Business Development, the "off" button Mary Sadeghy, Director of Marketing, pliers Pete Healy, VP Marketing,
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| Here's the Question: What is your one wish for kids everywhere?
to grow up slowly and believe in Santa Claus for as long as they can Rebecca Zogbi, Manager, Consumer & Brand Insights, to be safe, have adequate health care, adequate shelter, enough food and economic freedom to be able to have the time to discover what inspires them and turn that inspiration/ passion into their life's work. Kevin Carroll, Author, clean water and peace Suzie Reider, Chief Marketing Officer, that they stay connected to each other as there's nothing in life that replaces good friends Kathleen H. Witsil, Senior Vice President, adults engaged and interested in their development. Will Warren, Executive Director, Client Partnerships, | Here's the Question: What's your prediction for the future of marketing?
segmentation will become more important as generational differences and ethnic differences continue to change the market place Pat Wellen, Research Service Director, "they" all become "us" Bill Goodwin, President & CEO, increasingly complicated. increasingly creative. Radha Subramanyam, VP of Research and Planning, truth in advertising! (a must as consumers become more sophisticated) David Riemer, President, Marketing, the consumer will become more savvy and more difficult to reach Christine Williams, VP of Marketing Partnerships/International Franchise, |