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College
college track |
Tuesday, March 27, 2007
| 1:30 | E-Textbooks: How youth marketers are helping liberate the old model college textbook through advertising
Thomas Borgerding, President/CEO, Campus Media Group, Inc. Tom Doran, CEO, Textbook Media, Inc. |
| 2:15 | Living, Learning & Earning from 38, 489 Roommates
Deb Rambadt, District Marketing Manager, ARAMARK – Higher Education Cory Van Horn, District Marketing Manager, ARAMARK – Higher Education |
| 3:00 | Networking Break |
| 3:30 | Culture, Context and Community: Marketing as Contribution to the Popular Discourse
Mark Sanders, Grey San Francisco |
| 4:15 | COLLEGE TALK This live focus group will be facilitated by Youth Trends. |
| 5:00 | Networking Task: Build a "mega" SandCastle for a "mega" prize |
Wednesday, March 28, 2007
| 1:45 | YouTube: A New Form of Procrastination for College Kids…
Suzie Reider, Chief Marketing Officer, YouTube |
| 2:30 | Networking Break |
| 3:00 | The Rewards of Extending Your Brand to Create a Connection with College Students
Henry Ng, JPM/Chase Card Services |
| 3:45 |
Creating a Buzz: Non-traditional and Digital Marketing
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| 4:30 | YOUTH. Check. |