Youth Marketing Event

Online Registration is open!

Tell a colleague about Youth Marketing Mega-Event - they'll be glad you did!

Have a question about this event?
Customer Service representatives are available to help from 8 AM - 6 PM EST
Call 888-670-8200

Need Technical Assistance With this Website?
Send an email to IIR's Web Department

Tuesday, March 27, 2007

1:30	Tweens and the Toy and Game Industry…How Hasbro and Tiger Turned "Lemons into Lemonade…." Sharon John, GM, – Toy Marketing, Hasbro
2:15	Defining the Mass Market of One: Leveraging Mass-Personalization in the On-Demand World Doyle Buehler, CET, MBA, President, myTEGO, Inc.
3:00	Networking Break
3:30	Why Virtual Worlds Make Sense for Marketers…Especially for Tweens! Jay Goss, Whyville
4:15	Inside the Tween Machine: Tweens on Stage LIVE FOCUS GROUP FACILITATED BY GIRL SCOUTS USA
5:00	Networking Task: Build a "mega" SandCastle for a "mega" prize

Wednesday, March 28, 2007

1:45	Generation M: Connecting with Today's Mobile Tweens David Riemer, President, Marketing, Yahoo! Inc.
2:30	Networking Break
3:00	Leveraging Viral Marketing Through In-School Promotion to Start a Marketing Revolution! Bobby Rogers, Director of Corporate Marketing and Business Development, Blue Ridge Paper Products Inc. Pamela Parris, Director of Marketing – Packaging Division, Blue Ridge Paper Products Inc.
3:45	Non-profit – For-profit Partnerships: Good for the bottom line and good for the cause. Mary Sadeghy, Director of Marketing, Charles & Helen Schwab Foundation Will Warren, Executive Director, Client Partnerships, Time Warner Global Marketing
4:30	YOUTH. Check.