Tuesday, December 4, 2007 11:00 a.m.
Voice of the Customer Starts with Understanding What a Customer Need is
Abbie Griffin, Royal L. Garff Presidential Professor Department of Marketing, University of Utah

Tuesday, December 4, 2007  12:00 p.m.
Survey Results: Exploring Customer Value Areas
Sheila Mello, Managing Partner & Principal, Product Development Consulting, Inc.

Tuesday, December 4, 2007  2:45 p.m.
Applying VoC to Intangible Products
Dan Shinnick, Vice President, Fraternal Development, Thrivant Financial for Lutherans

Tuesday, December 4, 2007  5:30 p.m.
Featured Case Study: Using VoC to Develop Financial Services Strategy
Lizanne Capper Campbell, Senior Vice President, Product Management, National Financial, a Fidelity Investments company

Wednesday, December 5, 2007  8:30 a.m.
Learning to See and Finding Our Voice: Creating a Better Product Development Process at Hyundai America
Heather Kluter, Manager, Consumer Insights & Product Strategy, Hyundai Motor America

Wednesday, December 5, 2007  2:30 p.m.
Using VoC to Drive the Right Product Portfolio Decision
Julie Gulick, Global Product Planner, Medrad, Inc.

Wednesday, December 5, 2007  2:30 p.m.
Because of Where We’ve Been…The 100 Day Co-Development Method
Lila Spengler, Senior Product Development Manager, Healthcare, Alliance Data
Michael Donohoe, Senior Product Development Manager, Grocery, Alliance Data
Melody Gintert, Senior Research Analyst, Alliance Data