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Strategic Partner
Why You Should Attend
TOP 5 REASONS WHY THE PDMA/IIR VOICE OF THE CUSTOMER CONFERENCE IS A MUST ATTEND:
5 Get your hands dirty. We encourage that networking and interactivity be built into the program for optimal learning and key take-aways.
4 The speaker faculty speaks for themselves. Always boasting 30+ pre & main conference sessions facilitated by real-world, senior level corporate practitioners.
3 Implementation strategies for any organization. This event believes in merging academia with practice and brings well-rounded thoughts and view points designed to make you think.
2 We get our hands dirty too. By conducting in-depth research with VoC professionals year after year, we consistently deliver the best practices being deployed in industry today and always stay current by evolving the content.
1 Others have come and gone. This is the Original, longest running, annual event on VoC best practice strategies that fuel the Fuzzy Front End of Innovation.
KEY DELIVERABLES:
- Transform VoC insights into ideas and winning products/services that make a difference to your customers and your business
- Discover & leverage customer wants, needs & beliefs that will ultimately make a profound difference in your market
- Maximize VoC efforts globally and overcome differences in culture, language, and standards
- Foster customer loyalty through products that establish emotional and physical connections
- Use Six Sigma to focus new business investments on the critical few that will make a difference
- Understand how VoC fits into the evolution and maturation of a growing company's product strategy capabilities
- Learn how virtual cross-functional teams work together to develop one consumer-focused voice
- Witness how executive involvement in concept development and consumer research activities can speed the development process and make "the voice" stronger