Welcome to the 10th Annual Voice of the Customer
December 3 - 5, 2007 • The FireSky Resort & Spa • Scottsdale, Az

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Conference Brochure

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Event Overview

The PDMA Unveils Its Own Voice of the Customer Study

Take this survey on Exploring Customer Value Areas for a chance to win a $100 Amex Card.

Keynote Speakers

Speaker Geral Zaltman
Gerald Zaltman
Joseph C. Wilson Professor of Business Administration, Emeritus –
Harvard Business School
& Best-Selling Author of "How Customers Think" & his forthcoming book "Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers"
Speaker Darrin Caddes
Darrin Caddes
Vice President of Corporate Design Plantronics
Speaker Bob Carter
Bob Carter
Senior Consultant, Six Sigma
for Innovation & Growth
Raytheon

NOT JUST ANOTHER MARKET RESEARCH EVENT

The Original Conference on VoC Best Practices, Tools & Techniques as dictated by the PDMA Body of Knowledge Framework
Speaker Abbie Griffin
Abbie Griffin
Royal L. Garff Presidential
Chair in Marketing,
David Eccles School of Business
University of Utah
Speaker Heather Kluter
Heather Kluter
Manager, Consumer
Insights & Product Strategy
Hyundai Motor America
Speaker Anthony Pichnarcik
Featured Case Study
Anthony Pichnarcik
Global VoC & Pricing Leader
Honeywell Building Solutions

Our Gift To You…

All attendees will receive a complimentary copy of Gerald Zaltman's new book, "Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers"  due out in early 2008.

Voice of the Customer Contest >>