December 3 - 5, 2007 • The FireSky Resort & Spa • Scottsdale, Az
Conference Brochure
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Call 888-670-8200
Need Technical Assistance With this Website?
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Event Overview
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Keynote Speakers
 Gerald Zaltman Joseph C. Wilson Professor of Business Administration, Emeritus – Harvard Business School & Best-Selling Author of "How Customers Think" & his forthcoming book "Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers" |  Darrin Caddes Vice President of Corporate Design Plantronics |  Bob Carter Senior Consultant, Six Sigma for Innovation & Growth Raytheon |
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NOT JUST ANOTHER MARKET RESEARCH EVENT The Original Conference on VoC Best Practices, Tools & Techniques as dictated by the PDMA Body of Knowledge Framework |
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 Abbie Griffin Royal L. Garff Presidential Chair in Marketing, David Eccles School of Business University of Utah |  Heather Kluter Manager, Consumer Insights & Product Strategy Hyundai Motor America |  Featured Case Study Anthony Pichnarcik Global VoC & Pricing Leader Honeywell Building Solutions |
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Our Gift To You… All attendees will receive a complimentary copy of Gerald Zaltman's new book, "Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers" due out in early 2008. |