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Strategic Partner
Welcome
Welcome to the 11th Annual Voice of the Customer
Based on recent research, the Voice of the Customer is proven to be the most efficient and effective technique for generating profitable ideas for new products and services. With a new focus on user experience design and innovation, this event enables you to dive deeper to gather rich customer insights that translate into success for your organization.
Welcome to the only industry event sponsored by the PDMA focused on VoC methodologies as dictated by their core Body of Knowledge.
Featured Resources
Front End of Innovation Blog
PDMA Blog
The Corporate Innovator’s Challenge –
Creating a Winning Bundle of Customer
Experiences by Richard H. Tait
NEW! Connected Marketing - Part 1
Speaker Eric Hauser
Meet. Share. Connect.
Featured Speakers
New Research on VOC Methods for
Ideation
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Robert G. Cooper Professor Emeritus DeGroote School of Business, McMaster University President, Product Development Institute Inc. More... |
Turning Customer Complaints into a
New Product
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Graham Milner Executive Vice President, Global Innovation, WD-40 Company |
Unlocking VOC Through Emerging
Media
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Erik Hauser Founder and Executive Creative, Swivel Media Founder, Experiential Marketing Forum More... |