Agenda

Wednesday, October 6, 2010

8:00-8:30 AM

Registration and Morning Coffee

8:30-9:00 AM

Chairman Welcome/Setting the Stage, An Overview of the Current Personal Health Technology Landscape

9:00-9:45 AM

Keynote Presentation: How Today’s Consumer is Using Technology to Take Control of Their Health and Wellness

Thomas Goetz, Executive Editor, Wired Magazine, Author, “The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine”

9:45-10:30 AM

Group Discussion:The Tool Kit to Establish Benchmarks for Measuring Clinical Outcomes and Changes in Healthy Behavior

• Examine the key components of a successful product
• Establish benchmarks for improvement
• Discuss strategies for measuring clinical outcomes
• Examples of products with clear evidence of cost savings and improved outcomes

Craig Lipset, Director, Health Technologies, Pfizer, Inc.
Lynn Redington, DrPH, MBA, Senior Program Director, Center for Technology and Aging

10:30-11:00 AM

Networking Break

11:00-11:15 AM

Technology Showcase
Two leading consumer health technology providers will demo their products in rapid succession.

11:15-12:00 PM

Case Study: Forming Viable Partnerships—A Best Buy-Meridian Health Case Study
Best Buy and Meridian Health are collaborating to test consumer response to connected health products at Best Buy. Find out how this partnership began and how the pilot project will lead to the successful launch of health technologies at Best Buy stores nationwide.

Kurt Hulander, Senior Director, Health Platform, Best Buy
Sandra Elliott, Director of Consumer Health Technology, Meridian Health

12:00-1:00 PM

Luncheon

1:00-1:45 PM

Case Study: Collaborating with the Consumer on Their Health: Keeping the Promise of Retail Health

Kevin Riley, Vice President, Innovation and Consumer Health Solutions, Blue Cross Blue Shield of Florida

1:45-2:15 PM

Group Discussion: Barriers to Adoption—Critical Factors for Driving the Integration of Personal Health Technology into Everyday Living

• What is the reality of this marketplace?
• What can be done to improve adoption rates? (Incentives and advancements in functionality and usability)
• Incorporating gaming, social networking and fun for the consumer
• Overcoming privacy and trust issues

Mitch S. Harris, Health Information Advisory Practice, PricewaterhouseCoopers
Monique Levy, Senior Director of Research, Manhattan Research
Paul Puopolo, Director of Consumer Innovation, Humana

2:15-3:00 PM

Group Discussion: Incentives For Reimbursement of Personal Health Technologies

• Current reimbursement models
• Examining current consumer self-pay trends
• Including e health as part of an outcomes based reimbursement model

Harry Wang, Director, Health and Product Research, Parks Associates

Kevin Riley, Vice President, Innovation and Consumer Health Solutions, Blue Cross Blue Shield of Florida  

3:00-3:45 PM

Group Discussion: Making Sense of the Data: An Update on Efforts to Collect, Interpret and Integrate Health Data

• Current efforts to drive industry standards
• Making data collection easy and fun for the consumer
• Connecting data to PHRs and EHRs
• Logistical issues

Rick Cnossen, President and Chairman of the Board, Continua Health Alliance (invited)

Final Thoughts, Q&A

4:00

Meeting Concludes