CALL FOR PRESENTERS: Shopper Insights in Action 2012

The New Integrated, Multi-Channel, Socially Interwoven Journey to Purchase

 

Submit your proposal by email to rmcdonald@iirusa.com by Friday, November 18, 2011

From: Rachel McDonald

Re: 12th Annual Shopper Insights in Action 2011

Event Date: July 18-20, 2012

Location: Marriott Magnificent Mile, Chicago, IL

 

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

 

The Institute for International Research (IIR) is currently seeking corporate practitioner presenters for:

 The 12th Annual Shopper Insights in Action Conference

 

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Friday, November 18, 2011 to Rachel McDonald, Event Director at rmcdonald@iirusa.com. Only proposals from brand and retail corporate practitioners will be considered, for all other submissions please see sponsorship section below.

 

If this is something you're interested in considering, please let me know as sessions fill up quickly.

 

KEYNOTE SPEAKERS CONFIRMED FOR 2012:

  • Billy Beane, General Manager, Oakland A's, and Subject of MoneyBall

  • David Eagleman, Renowned Neuroscientist and International Bestselling Author Incognito: The Secret Lives of the Brain

 

ALL NEW FOR 2012: We are particularly interested in expanding on innovative shopper initiatives and would enjoy hearing from merchandise experts on the retail side and shopper marketing on the manufacturer side. There will also be a more pronounced focus on mobile and digital initiatives. If you have a case study in digital or mobile or innovation we want to hear from you.

 

Shopper Insights in Action is the world's most trusted conference brand for championing the activation of research at retail. With 85+ speakers and 70+ sessions, Shopper Insights in Action 2011 was the most comprehensive, action-oriented shopper agenda in the world. SIA USA 2011 marked its largest in history with over 600 retailers, manufacturers and suppliers. While there is no magic button or one fits all approach, the one constant that makes the event such a success year on year is its underlying commitment to the "IN ACTION". The 2011 highlights included A.G. Lafley and neuroscience experts Jonah Lehrer and Dr. A.K. Pradeep - who gave us a look into a field that's only begun to unlock the science of the human brain.

 

Staying true to its core, the emphasis is always on the ACTION, therefore, every presentation must showcase both the research and what was done with the research, moving beyond theoretical to real-world lessons.

 

NEW CONTENT AREAS FOR 2012:

  • Mobile, Social and Digital Shopper Initiatives

  • Digital Engagement and Emerging Technologies

  • Social Commerce

  • New Activation Strategies

  • Emerging Shopper Channels

  • Creating Value and Measuring ROI

  • The Power of Neuroscience

  • Shopper Segmentation Research

  • Reinventing the Store Experience

  • Collaboration Strategies between Manufacturers and Retailer

  • Insights that Align All Your Marketing and Category Management Activities

 

CORE TOPICS WE ALWAYS WANT TO HEAR ABOUT:

  • Strengthening Retail Partnerships

  • Category Management and Category Behaviors

  • Cutting-Edge In-Store Research Techniques

  • How Does the Brand Work in the Consumer's Life

  • Developing Global Capabilities in Emerging Markets

  • How Will the Ownership of Insights Evolve

  • Understanding Today's Shopper Mindset and the Path to Purchase

  • Innovation in Private Brand and Brand Identity

  • Integrating Traditional Research Around Categories/Brands and Shopper Insights

 

We are also happy to consider topics not listed here that you feel would add value and be appropriate.

 

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium (a $4,000 value).

 

Sponsorship & Exhibiting Opportunities

What if I am not a corporate practitioner (from a client-side company) but still would like to participate?

More than 70% of our content will be delivered by corporate practitioners from retail and manufacturing. If you are a consultant or solutions provider and wish to be a part of the program, please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646-895-7467. We will customize opportunities to fit your needs from speaking, branding, networking and/or exhibiting.  

 

How to Submit

 For proper consideration, please include the following information with your proposal:

  • Proposed speaker name, job title, and company name

  • Complete speaker contact information - address, telephone and e-mail

  • Short biography of speaker (50-75 words max)

  • JPG headshot photo, minimum 300 dpi

  • Title of presentation (one line, benefit oriented)

  • Short summary of content to be delivered (no more than 75 words), followed by three bullet points of what audience members can expect to "take away" from the presentation

 

Tips/Guidelines to Consider

  • Sessions are 30-45 minutes in length, inclusive of time for Q&A

  • Preference will be given to proposals that clearly illustrate the full insights to activation process

  • Commercialism and self-promotion from the podium is strictly prohibited. Your presentation will be reviewed by a Content Review Board prior to the event and should you self-promote during the session, you will not be invited to return as a speaker.

  • The conference audience consists of brand-side researchers, brand-side marketers, retailers and vendors responsible for gathering, translating and actioning shopper-focused insights. Your proposal must present what's new, hurdles to get there and how it can move the industry ahead.

  • Travel and expenses are the responsibility of the speaker.

  • If your proposal is accepted you agree that it has not and will not be presented at any other industry forum within one year. It is important that the content is fresh and not repurposed here or anywhere else.

 

Due to the high volume of proposals we receive, not every submission is selected. We rely heavily on three components:

  1. Content matches interest of audience identified through research.

  2. Compelling topic that showcases something new and exciting. It must show how insights were leveraged to drive action/sales/loyalty.

  3. Speaker is able to provide details in the format of a case study or interactive session. This event is about sharing with members of your industry, so the speaker must be willing to showcase the "how-to" details.

 

Those selected will be notified no later than January 2011. Thank you for your interest in Shopper Insights in Action. Stay tuned for more details on the event website at www.ShopperInsightsEvent.com.

 

All the best,

 

Rachel McDonald

Event Director, IIR

Shopper Insights in Action USA

Email: rmcdonald@iirusa.com
Phone:  1-646-895-7405

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