Shopper Insights in Action 2010 Agenda at a Glance

SUNDAY, JULY 11, 2010- PRE-CONFERENCE WORKSHOPS: Select ONE Afternoon Workshop. Following the workshop, join us for the BONUS KEYNOTE
WORKSHOP A: 1:00 – 4:30 PM Right Tool, Right Job: Connecting Key Retail Business Issues to Research Objectives and Methodologies Dr. Raymond Burke, INDIANA UNIVERSITY Dr. Candace Adams, SMARTREVENUE Mark Edwards, RED DOT SQUARE SOLUTIONS Elissa Moses, EMSENSE	OR	WORKSHOP B: 1:00 – 4:30 PM Timing It Right: Creating Smarter Shopper Marketing Plans AnnaMaria Turano, MCAWORKS	Bonus Keynote & Wine Tasting 5:00 – 6:30 PM FOR 3-DAY ALL-ACCESS PASS HOLDERS The Psycho-Sensory Phenomenon: How it Drives Consumer Preferences and Behaviors Tim Hanni, NAPA SEASONING COMPANY
6:30 - ANNUAL ROCKIN REUNION & FIRST TIMERS’ SOIREE

DAY ONE: MONDAY, JULY 12, 2010 \| The Summits
8:00	Morning Coffee & Registration
9:00	KEYNOTE: The Consumer Impact of a Scent Trail Tracy Pepe, NOSE KNOWS CONSULTING, Author, So, What’s All the Sniff About?
10:00	KEYNOTE: Alien Vision Revolution Mark Changizi, Author of *The Vision Revolution*
11:00	Networking Break & Making It Count Networking Series Part 1
	STORE DESIGN & THE EXPERIENCE	REVOLUTIONARY RESEARCH TECHNIQUES	PRIVATE LABEL INSIGHTS & OPPORTUNITIES	BRAND IDENTITY & PRODUCT INNOVATION
11:30	Integrating a Holistic View of the Shopper and the Underlying Motivations to Buy Dr. Alexander Linder, SWAROVSKI	Making Shelf Space Work Harder By Leveraging Shopper Insights Joe Bourland, KIMBERLY CLARK & Pranay Agrawal, FRACTAL ANALYTICS	Changing the Face of Retail Doug Palmer, A&P Perry Seelert, UNITED*	Retailer Driven Innovation and Branding Mike Kitz, OFFICEMAX
12:25	------------------------------------------------------------------------------------- Lunch -------------------------------------------------------------------------------------
1:30	Creating Inspiration in the Aisles Liz Mohr, CONAGRA FOODS Donna Wydra, IPSOS	Quantifying Multi-Channel Personas to Drive Initiative Focus Colin Hynes, STAPLES	How Branded and Private Label Can Work Together to Achieve Category Goals Thomas Ewing, T. MARZETTI COMPANY	Avoiding the Insight Abyss: How to Safely and Consistently Deliver Game-Changing Ideas Javier Flaim, MADDOCK DOUGLAS
2:25	The New C-Store Customer: A Look from Behind the Counter Mike Doherty, COLE & WEBER UNITED Daniel Berkal, THE PALMERSTON GROUP	HOT TOPIC! If you’re interested in speaking in this session, contact Jon Saxe at jsaxe@iirusa.com.	Power Label Potential: Leveraging Private Label Insights to Chart a Path for Growth Marissa Sison, MARS PETCARE U.S.	A Conversation with... Erik Keptner, GIANT FOOD STORES
3:20	Customer-Centric Flow & Adjacency Reinvention Kathleen Leischen, OFFICE DEPOT	Innovative Qualitative Approaches to Understand Retail Experiences Kim White, Shopper Research Manager, GOODYEAR	Do Consumers Feel the Same Way About Brands Today Compared to a Year Ago? Brendan Light, BUZZBACK	Shopping Cart Wars: Parents vs. Kids Mary McIlrath, Vice President of Qualitative Research, C&R RESEARCH
4:05	Afternoon Networking Break
4:30	Registration for 2-Day Passes
4:35	Concluding Keynote – for Summit Attendees Only: Engaging Shoppers with Every Step, Real Time Stephen Vowles, STOP & SHOP
5:30	Keynote – open to 2 & 3-day passes: The Marketers Guide to Hooking-Up with Gen Y Kit Yarrow, GOLDEN GATE UNIVERSITY & Author of Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
6:15	----------------------------------------------------------- Cocktail Party Sponsored by Tobii Technologies-----------------------------------------------------------

DAY TWO: TUESDAY, JULY 13, 2010 \| The Conference
7:45	Registration
	Morning of Keynotes
8:00	Decoding the Post-Recession Shopper – What Do They Really Want? Lori Aulfinger, THE PROCTER & GAMBLE COMPANY
9:30	Live for the Moment – or Plan for the Future? The American Psyche in Two Acts Lee Eisenberg, Author, Shoptimism
10:00	Networking Break in the Innovation Hall
10:30	Retail Relevancy: The Result when Insights Drive Innovation Joe Jackman, Chief Marketing Officer, DUANE READE, a WALGREENS COMPANY
11:30	Who Put the Monkey in the Driver’s Seat? Dan Ariely, Author, The Upside of Irrationality
12:30	Lunch
1:30	Dessert & Coffee In the Innovation Hall
	NEXT & BEST PRACTICES	ACTIONING THE INSIGHTS	WHAT’S NOW,WHAT’S NEXT… THE RETAIL LANDSCAPE	RETAIL ACTIVATION
2:00	Path to Purchase: How to Integrate Shopper and Consumer Insights to Impact the Shoppers' Journey Jessica Ellickson, THE COCA-COLA COMPANY	The Path of the Eye in Shopping/Purchasing Herb Sorensen, TNS SORENSEN Jacob Suher, TNS	The Power of Social Media: Driving Shoppers to Retail, from the First Point of Contact to Point of Sale Mary M. Rodgers, CUISINART & WARING	Increasing Center-Store Traffic: New Research Defines How In-Aisle Merchandising Attracts Shoppers Michelle Fenstermaker, WD PARTNERS
2:55	Understanding Trip Segmentation & Shopper Insights to Increase Conversion & Build Traffic Mike Pishvanov, MCNEIL CONSUMER HEALTHCARE	Reset! Engaging Consumers and Growing Market Share in the "New Normal" Jon Giegengack, CHADWICK MARTIN BAILEY Steven Dennis, SAGEBERRY CONSULTING, formerly with NEIMAN MARCUS	Avoiding Channel Migration: Regaining Control over Differentiation Bill Chidley & Kris Medford, INTERBRAND DESIGN FORUM	Eye Tracking Reveals the Way of the Future Shopper: From Eyes to Mind to the Heart Barbara Barclay, TOBII TECHNOLOGY
3:50	In-Store Metrics & Measurement Autumn McDonald, KRAFT FOODS	Principles of Optimization: Understanding How to Break Through and Connect with Relevant Messaging Randi Moore, MARKETING DRIVE	PANEL: Common Ground for Shared Retailer & Manufacturer Growth Moderated by John Dranow, SMARTREVENUE	Real-World Learning Labs for Continuous Innovation at Retail Kelly Dillon Davis, FOOD LION, LLC Priya Baboo & Dr. Rajeev Sharma, VIDEOMINING CORPORATION
4:35	Making It Count Networking Session Part 2
5:05	Keynote Getting to Grips with Unplanned Buying: In-store Purchases Result from Out-of-Store Decisions David Richard Bell, WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA, Michael Twitty, UNILEVER AMERICAS
6:00	------------------------------------------------- ALL STAR PARTY - where your favorite baseball team's cap-----------------------------------------------

DAY THREE: WEDNESDAY, JULY 14, 2010 \| The Conference
7:30	Morning Coffee & Continental Breakfast
	Morning of Keynotes
8:00	Discover JCP Mike Boylson, JCPENNEY
8:45	Fire Starters: The Future of Retail Geoff Sherman,WALGREENS Aaron M. Arter, HOME DEPOT Traci Milholen,WESTFIELD, LLC
9:30	Between the Shopper and the Shelf: Using Point-of-Purchase Insights to Elevate the Shopper Experience and Win the Purchase Decision Vince Salyards, Senior Manager of Customer Insights, PEPSICO Jennifer Avery, SVP Shopper Insights, SMART REVENUE
10:15	Break in the Innovation Hall
	NEXT & BEST PRACTICES	ACTIONING THE INSIGHTS	WHAT’S NOW,WHAT’S NEXT… THE RETAIL LANDSCAPE	RETAIL ACTIVATION
10:45	Back-To-Basics: Using The Store As A Consumer Demand Laboratory Jeff Friedlander, MEYERS RESEARCH CENTER Lois Seidl, MEYERS RESEARCH CENTER	The Ultimate Integrated Marketing: Bridging the Gap between Brand, Digital and In-Store Abbey Dryden, PROCTER & GAMBLE Suzy Cox, CARLSON MARKETING WORLDWIDE	The Future of Shopping & Shopping Innovation Lewis Paine & Mike Kassab, GFK	Nestlé’s New Arrangement and Pricing Strategy Wins with Retailers Russ Onish, DREYER’s GRAND ICE CREAM/ NESTLÉ USA
11:40	Category Leadership to Transform Consumer Interest to Shopper Purchase Matt Walker, CLIFFSTAR	Reinventing the Dairy Department: A Case Study in Leveraging Shopper Insights to Reinvent a Perimeter Department Scott Dissinger, DAIRY MANAGEMENT, INC. Bruce Vierck, RTC	Getting Persona: How GSK is Busting Silos and Generating a Holistic Understanding of Consumers While Enhancing Retailer Relationships Andrea Harkin, GLAXOSMITHKLINE Julie Wittes Schlack, COMMUNISPACE	The Future of Online Shopping & Its Impact on Offline Traci Milholen, WESTFIELD
12:20	------------------------------------------------------------------------------------- Lunch -------------------------------------------------------------------------------------
1:00	---------------------------------------------------------------- Dessert & Coffee in the Innovation Hall ----------------------------------------------------------------
1:30	Holistic Solutions on a Global Level: End-to-End Insights to Activation Brian Berlin, BEAM GLOBAL SPIRITS & WINES Tom Moseman, ENVIROSELL	Accelerating the Activation Process. A Hormel Foods Case Study Bob Samples & Bob Pepper, HORMEL	Shopper Insights at the Speed of Business Ellen Furuya & Michelle Laslo, PEPSICO Patricia Hughes, VISION CRITICAL	CLOSED
2:25	Foundations of Navigation: Tangible Insights in a Virtual Environment Kim Leintz, KIMBERLY CLARK James Sorensen, TNS	Is there a Secret Formula? Building Point of Purchase Ads that POP! Karen Gryson, Director, THE COCA-COLA COMPANY	CLOSED	CLOSED
3:10	Transition to Concluding Keynote
3:20	Concluding Keynote: Trends + Insights = Inspiration Jennifer Wong, MUSE