AGENDA AT A GLANCE
| SUNDAY, NOVEMBER 11: WORKSHOPS |
MONDAY, NOVEMBER 12: ETHNOGRAPHIC ADVENTURE |
| THE EARLY BIRD CATCHES THE WORM: DIG DEEP TO DISCOVER INNOVATION | |
| 2:00 p.m. – 5:00 p.m | 9:00 a.m. – 4:00 p.m. |
| Trend Spotting in the Age of Social Media Michele C.S. Bowman, Global Foresight Associates Sandra Burchsted, Prospectiva |
Ethnographic Adventure to South Beach:
How to Observe Behavior to Detect Trends Ruth Sando, Ph.D., Barbara Perry Associates |
| Capturing Innovation: 10 Steps for Creating
Products and Services that Deliver on Met
and Unmet Customer Needs Javier Flaim, Markitecture Luisa C. Uriarte, Markitecture |
|
MONDAY, NOVEMBER 12: SYMPOSIA
THE SYMPOSIA: TRENDS THAT ARE SHAPING OUR WORLD
| GREEN IS GOOD: Eco-trends, sustainability and social responsibility |
TECHNOLOGY REVOLUTION: Web 2.0, virtual worlds and new marketing |
ROCK MY WORLD: Global perspectives and trends |
| 8:00 Registration | ||
| 8:45 – 9:00 | ||
| Greetings from the Symposium Leader |
Greetings from the Symposium Leader |
Greetings from the Symposium Leader Lourenço Bustani, Mandalah |
| 9:00 – 9:40 | ||
| From the Underground
Up… Building a Green
Enabled Future! Tim Woods, POCO Labs |
The World May Be Flat: What
About Your Business? Rick Faulk, WebEx Communications, Inc. |
UK || Ideas and Innovations:
How “Trend Surfing” Can
Become a Powerful Tool in
Design Rama Gheerawo & John Bound, Royal College of Art |
| 9:45 – 10:25 | ||
| Environmental Sustainability:
Addressing Key Consumer Values in CPG Products Carol Bagnoli, General Mills |
Living and Shopping in
Augmented Realities Amy J. Oberg, Kimberly Clark Corporation |
CHINA || New Digital Identity in China: From Research to Product Development Jared Braiterman & Wendy Owen, Giant Ant |
| 10:25 Break: Time to mix & mingle | ||
| 11:00 – 11:40 | ||
| The New Eco-Imperative in Retail Jolynn Ovington, Nau |
Gaming Goes Mainstream! Robin Boyar, Electronic Arts |
TURKEY || Urban Nomads &
Discovery Seekers: Power of
Trends in Consumer
Segmentation Zeynep Arhon & Murat Yurddas, Trend Desk |
| 11:45 – 12:25 | ||
| INTERACTIVE SESSION ||
Disney’s Green Machine Stephanie Kraus, Disney Consumer Products Jennifer Wong, Muse |
The Internet Revolution: What
Media Companies Are Doing – And Should Be Doing Tony Uphoff, CMP Business Technology Group (BTG) |
BRAZIL, VENEZUELA,
PERU, COSTA RICA ||
Communicating with Latin American Consumers through Package Design Mario Narita, Narita Design |
| 12:25 – 1:45 Lunch: Refuel & rehydrate | ||
| 1:45 – 2:25 | ||
| Corporate “Good Citizenship”:
What the Future Will Demand of Companies? Bruce B. Glasrud, Third Sector Horizons |
Hearing the Echo Boomers Loud
and Clear through an Innovative
Online Community Winston Warrior, Cox Enterprises |
INDIA || Virtual Integration of
Global Services Organizations:
Vision 2020 Krishna Koneru, Satyam Computer Services |
| 2:25 – 2:55 | Break |
| 2:55 – 3:10 | Think and Synthesize: Process What You’ve Heard So Far |
| 3:10 – 4:00 | JOINT KEYNOTE SESSION || Unlocking Cool: Web 2.0, Innovation Frameworks and Viral Trends Jeremy Gutsche, TrendHunter.com and Capital One Canada |
| 4:00 | End of Symposia |
MONDAY, NOVEMBER 12: KICKOFF KEYNOTES
THE CONFERENCE BEGINS
| 4:15 – 5:00 | MAKING THINGS BETTER Change the World or Go Home Piers Fawkes, PSFK |
5:00 – 5:45 | CULTURAL SIGNPOSTS From Survival of the Fastest to the
Thriving of the Fastest: Lifestyles in
the Next Decade Cheryl Swanson, Toniq |
TUESDAY, NOVEMBER 13: CONFERENCE
| 7:30 | Registration |
| 8:30 – 8:45 | GETTING MOVING Greetings and Perspectives from Your Host Randy Voss, Whirlpool Corporation |
| 8:45 – 9:30 | POLITICS, RELIGION & ENTERTAINMENT Microtrends: Under-the-Radar Forces That Can Transform a Business Enterprise
or Spark a Movement
E. Kinney Zalesne, Co-author, Microtrends: The Small Forces Behind Today’s Big Changes |
| 9:30 – 10:15 | HUMANITY From the Boomtown Rats to Live8: Lessons on Conviction and Connection Sir Bob Geldof, Singer, Songwriter, Entrepreneur and Activist behind Live Aid/8 |
| 10:15 – 10:45 | Break time: Chat It Up, Meet Bob Geldof, Get a Book Signed by E. Kinney Zalesne |
3 Tracks Run Concurrently During the Day. Attend Any Session in Any Track.
| trending tools and process |
innovation, product development and design |
social and demographic shifts |
| 10:45 – 11:25 | ||
| How Do You Communicate
the Biggest Trend Since
the 17th Century to End Users? Joe Goldberg, Motorola, Inc. |
How Scenario Planning Can Help
You Develop a Plausible and
Believable View on How the
Future Could Evolve for Your
Industry Randy Voss, Whirlpool Corporation |
The Search for Experiences:
Loyalty Points as Currency Steve Sickel, InterContinental Hotels Group |
| 11:30 – 12:10 | ||
| Building Integrative Foresight
Systems Tom Conger, Social Technologies |
Translating New Trends into a
Classic Brand to Stay Ahead
of the Curve Richard Dickson, Mattel |
Fragmegration, Reconciliation
and Reunification: Aiding
Consumers in their Quest for
Dynamic Holism Valerie Jacobs, LPK and University of Cincinnati |
| 12:10 – 1:30 “Trend Download” Lunch | ||
| 1:30 – 2:10 | ||
| Avoiding the Halo Effect
in the Innovation Process Mark Augustyniewicz & Marna Kagele, The Boeing Company |
Innovation, Design and Sensory Experiences: Setting Trends for an Intangible Product Steven Sherman, W Hotels, Starwood Hotels and Resorts |
2007 Flavor Forecast:
How Do People Eat? Colleen McClellan, McCormick and Company, Inc. |
| 2:15 – 2:55 | ||
| Creative Ethnography:
Using Your Powers of
Observation for Deeper Consumer Understanding Christine Haskins, Ideas to Go |
Sustainability in Marketing
and Design Alexander Isley, Alexander Isley Inc. |
More Than This: Millennial-Led Consumer Relationships in the Age of Entitlement Nancy Robinson & Rob Tregenza, Iconoculture |
| 2:55 – 3:25 | Networking Break |
| 3:25 – 3:35 | Think and Synthesize Session |
| 3:35 – 4:20 | SUSTAINABLE HAPPINESS Positive Psychology: The Science of Happiness Tal Ben-Shahar, Professor of the largest course at Harvard University on "Positive Psychology" |
| 4:20 – 5:15 | INSPIRING & INFORMING HGTV Trendsmart Braintrust Amy Innerfield, Scripps/HGTV Ellen Ryan, Scripps/HGTV Susan Leonard, Martin Frankel Associates Jennifer Wong, Muse Ilyce Glink, Financial/Real Estate Journalist and Radio Host Josh Rubin, Coolhunting.com |
| 5:15 | End of Tuesday Sessions: Enjoy the Cocktail Party with DJ Sponsored by Scratch 16; Get a book signed by Tal Ben-Shahar |
WEDNESDAY, NOVEMBER 14: CONFERENCE
| 6:45 – 7:30 | Sunrise Salutations: Yoga on the Beach |
| 8:30 – 9:15 | COMMERCE & DESIGN LIVE AUDIENCE POLLING & DISCUSSION
Where We’ve Been and Where We’re Going: A Look at Emerging Trends in the
Global Retail Industry Patrick Rodmell, Watt International |
| 9:15 – 10:00 | BREAKTHROUGH IDEAS Be Sticky: Six Principles of Ideas that Stick Dan Heath, Best-selling Co-Author, Made to Stick: Why Some Ideas Survive and Others Die |
| 10:00 – 10:30 | Break: Chat and Relax, Get a Book Signed by Dan Heath |
3 Tracks Run Concurrently During the Day. Attend Any Session in Any Track.
| trending tools and process |
innovation, product development and design |
social and demographic shifts |
| 10:30 –
11:10 |
||
| Research Strategies Focused on Innovation: An Interactive Session Rom Werran Gayoso, Intel Corporation |
Invention on Demand: The
Shortest Path from Trend to
Offering Dr. Andrei Cernasov, Honeywell International |
LIVE MOM’S PANEL || The Many Faces of Today’s Mom: BFF, Mommy Posse, Un-Donna Reed Lynn Casey & Janis Gaudelli, NOESIS |
| 11:15 –
11:55 |
||
| Trends and Counter-Trends: How to Tame an Unwieldy Portfolio of Brands Mike Kallenberger, Miller Brewing Company |
UNexpected Retail: The New Consumer’s Call To Arms Perry Seelert & Andy Johnson, united* dsn |
Trends in outdoor recreation:
Converting trend-watching into
strategy Carolyn McKernan, Recreational Equipment, Inc. (REI) |
| 12:00 –
12:40 |
||
| Looking for Inspirationa Innovation Ideas in Unusual Places Charles Moore, Reuters |
Open Think Session | Establishing Trust through
Traceability: Protect and
Empower your Brand for Today’s
“Omni Consumer” Guy Blissett, IBM |
| 12:40 – 1:30 | Lunch |
| 1:30 – 2:00 | Sweets, Tea & Java in the Exhibit Space |
| 2:00 – 2:10 | Think and Synthesize Session |
| 2:10 – 2:50 | POSSIBILITY VS. PROBABILITY Technology Futures: Identifying How Technology Will Impact Society in 2030 Leo Roodhart, Shell International Exploration and Production BV (The Netherlands) Tim Jones, Innovaro (UK) |
| 2:50 – 3:30 | POPULATION GROWTH The Superlongevity Revolution and the Advance Toward 400 Million Michael Zey, Author, The Ageless Society and The Future Factor: Forces Transforming Human Destiny |
| 3:30 | End of FT’07: Get a Book Signed by Michael Zey, Say Goodbye to Your Friends, Develop Your “When I Get Back to the Office” Action Plan |