Medicare Congress

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Agenda

DAY ONE - WEDNESDAY, JANUARY 20, 2010
MORNING WORKSHOPS
8:00 Workshop Registration & Morning Coffee
9:00 Workshop Begins
10:30 15-minute Networking Break
12:00-1:00 AM Workshop Concludes, Luncheon for Morning Workshop Participants
WS2: Implementing an “End-to-End” New Member Acquisition Solution Proven to Attract and Retain Members
Workshop Leaders Patrick Phillips, Founder, MEDICARECRM
Gene Devine, EVP, MEDICARECRM

AFTERNOON WORKSHOPS
12:00 Afternoon Workshop Registration 2:30 15-minute Networking Break
1:00 Workshop Begins 4:00 Workshops Conclude
WS3: Raise Quality, Member Satisfaction and Earnings with the New Medical Management
Workshop Leader John Montgomery, MD, Senior Vice President, Clinical Innovation, GORMAN HEALTH GROUP
WS4: CANCELED: Risk Adjustment Boot Camp—The How To’s on Surviving CMS RADV Audits
Workshop Leaders Stuart Levine, Corporate Medical Director, HEALTHCARE PARTNERS
Nallu Vijayakumar, HCC Business Analyst, HEALTHCARE PARTNERS

DAY TWO - THURSDAY, JANUARY 21, 2010
7:30 Registration & Morning Coffee
8:00 Opening Remarks by the Conference Chair, Kevin R. Mowll, VP, Medicare Products, CAPITAL DISTRICT PHYSICIANS' HEALTH PLAN

KEYNOTE
8:10 Insights and Updates on US Health Care Reform
Robert Berenson, MD, Institute Fellow, URBAN INSTITUTE
Tom Daschle, Former Senate Majority and Minority Leader
Mark McClellan, PhD, MD Director of the Engleberg Center for Health Care Reform, BROOKINGS INSTITUTION

PANEL DISCUSSION
9:25 View from Capital Hill—How Reform Impacts the Business of Medicare in 2010 and Beyond
Gary Jacobs, Senior Vice President, Corporate Development, UNIVERSAL AMERICAN (Moderator)
Andrew McKechnie, Health Policy Advisor, Senate Committee on Finance Ranking Member Chuck Grassley (R, Iowa)
Jane Galvin, Director, Regulatory Affairs, BLUE CROSS BLUE SHIELD ASSOCIATION
Tricia Neuman, ScD, VP & Director of Medicare Policy Project, THE KAISER FAMILY FOUNDATION
10:15 WALL ST ADDRESS Review and Assess the Overall Performance of Medicare Plans Two Months into 2010 Open Enrollment Period
Carl McDonald, Managing Director and Senior Analyst, OPPENHEIMER & CO.
10:45 Networking Break in the Exhibit Hall
KEYNOTE
11:15 Medicare Executive Fireside Chat—How to Operate Profitably in a Rapidly Evolving Managed Care Market
John Gorman, Chief Executive Officer, GORMAN HEALTH GROUP (Opening Presentation and Discussion Moderator)
Dave Ford, CEO, CAREOREGON
Sidd Pagidipati, Chief Operating Officer, FREEDOM HEALTH
12:15 Keynote: The Future of Medicare: The Chronic Care Challenge
John Rother, Executive Vice President, Policy & Strategy, AARP
12:45 Luncheon for Faculty and Participants
2:00 Track Sessions Begin
I
Product Development, Sales & Marketing
II
Operations & Finance
III
Medical & Pharmacy Management
Concurrent Track Sessions 2:00 - 4:30
2:00 - 2:40
The Evolving Medicare Sales Strategy— What Does the Future Look Like in the Post-Reform Medicare Environment?
Eric Cormier, General Manager, Consumer Segment, AETNA		 Optimizing Your Clinical Operations Through Specialization and Integration Across Your Extended Enterprise
Richard A. Feifer, MD, MPH, FACP, Vice President, Program Development, Advanced Clinical Solutions MEDCO HEALTH SOLUTIONS, INC. 		Back to Basics Medical Management
Dirk Wales, MD, SVP, Chief Medical Officer, HEALTHSPRING INC.
Lauren Williams, RN, BSN, VP, Medical Operations, CONNECTICARE
H. Scott Sarran, MD, MM, Chief Medical Officer, BLUE CROSS BLUE SHIELD ILLINOIS
2:45 - 3:25
Leveraging Marketing and Sales Performance Analytics to Increase Membership Rates at Reduced Acquisition Costs
Gene Devine, Executive Vice President, MEDICARECRM
Kevin McGavick, Director of Sales, AMERICHOICE, A UNITED HEALTHCARE COMPANY
Joseph Velasco, VP, Sales & Marketing, PREFERRED CARE PARTNERS
 Configuring Your Operating and Reporting Strategy in Light of the CMS Re-Engineered Auditing & Reporting Methods Special Needs, Special Approaches for Successful Intensive Care Management
to Increase Profitability Through Data & Analytics
Richard H. Bernstein, MD, FACP, Medical Director, VNS CHOICE MEDICARE
3:25- 3:45 Networking Break in the Exhibit Hall
3:45 - 4:25
Boosting Retention by Balancing Cost-Saving Strategies with Quality Customer Service and Agent Support
Charles Russo, Executive Director, SECUREHORIZONS
Jack Mackin, Vice President, Compliance, UNIVERSAL AMERICAN		 The Low Income Subsidy Dilemma – Balancing Membership, Care Management and Rate Setting
Deborah B. Madson, Vice President and Executive Director, Northern Plains Alliance, BLUE CROSS BLUE SHIELD MINNESOTA
Wendy Radunz, FSA, MAAA, Actuary, Northern Plains Alliance, BLUE CROSS BLUE SHIELD MINNESOTA 		Demonstrating Value in Medicare Advantage by Improving Quality Outcomes
Jed Weissberg, MD, Senior Vice President, Quality & Care Delivery Excellence, KAISER PERMANENTE
4:30 Day Two Concludes
4:30 - 5:30 Networking Reception in the Exhibit Hall
Join us in the exhibit hall for cocktails and refreshments to meet with colleagues, thought leaders and solution providers to help lay the foundation for profitability and lasting success in the Medicare marketplace.

DAY THREE - FRIDAY, JANUARY 22, 2010
8:00 Morning Coffee
8:30 Chairperson’s Re-Cap of Day One, Kevin R. Mowll, VP, Medicare Products, CAPITAL DISTRICT PHYSICIANS' HEALTH PLAN

KEYNOTE
8:45 CMS Regulatory Outlook for Part D and Medicare Advantage Programs for 2010 and Beyond
Jonathan Blum, Director, Center for Medicare Management Acting Director, Center for Drug and Health Plan Choice, CENTERS FOR MEDICARE & MEDICAID SERVICES
PANEL DISCUSSION
9:30 Assessing the Value We Bring – Looking at the True Cost and Value of Medicare Advantage
Moderator: Kevin R. Mowll, VP, Medicare Products, CAPITAL DISTRICT PHYSICIANS' HEALTH PLAN
Krista A. Bowers, President, Senior Business & Consumer Business Marketing, WELLPOINT, INC.
Debra K. Gribble, Executive Vice President, ESSENCE HEALTHCARE
Mark A. Kelley, MD, Executive Vice President, HENRY FORD HEALTH SYSTEM, CEO, HENRY FORD MEDICAL GROUP
10:15 Morning Networking Break
Concurrent Track Sessions 10:30 - 12:15
I
Product Development, Sales & Marketing
II
Operations & Finance
III
Medical & Pharmacy Management
10:30 - 11:10
Jumpstart on 2012: Ensure Your Medicare Plan is Well-Positioned for Profitability in the Year of the Baby Boomer
Linda Armstrong, Executive Vice President, Account Services, and Health Insurance Practice Leader, DMW WORLDWIDE		 Cutting Edge Tactics for Transforming Your Enrollment Department into a Revenue Management Center
Nancy Erickson, Senior Director, Operations, CARE IMPROVEMENT PLUS (invited) 		Re-Connecting Risk Adjustment to Medical Management
Nathan Goldstein, Senior Vice President, Strategic Development, GORMAN HEALTH GROUP
KEYNOTE
11:15 Replicating the Medical-Homes Model in Managed Care
Dave Ford, CEO, CARE OREGON
Shari Erickson, MPH, Senior Associate, Center for Practice Improvement & Innovation, AMERICAN COLLEGE OF PHYSICIANS
12:00 Close of Congress, See You Next Year
       
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