FROM FRAGMENTATION TO INTEGRATION:
Collecting, Analyzing and Evaluating Consumer & Marketplace Intelligence How data convergence and technology is changing the game
Market research is part of a bigger world - the world of consumer and marketplace intelligence. And as the role of market research is evolving, so are we. Welcome to The Market Research Technology Event, a platform that recognizes emerging technologies that are being used to collect, analyze and evaluate business intelligence. From data, to insights, to foresight join us as we preserve the discipline while simultaneously becoming its change agent.
KEYNOTE SPEAKERS
Tiffany Shlain
WEBBY AWARDS
Michael Tchong
Author
Paul Navrátil
TEXAS ADVANCED
COMPUTING CENTER
Dr. A.K. Pradeep
NEUROFOCUS INC.
Jane McGonigal
Author
Dan Ariely
DUKE UNIVERSITY
Christopher Frank
AMERICAN EXPRESS
Paul Magnone
OPENET
The Market Research Technology Event
was long overdue. Its premier in 2011 demonstrated the tremendous potential of uncovering insights with new cutting-edge techniques. It is refreshing to see consumer research catching up with the reality. Looking forward to the 2012 event!
– Olga Patel, Senior Manager, Open Innovation, Mattel
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