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DAY ONE INTENSIVES Monday, April 30, 2012
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| 8:15 Welcome & Opening Remarks - Ben Smithee, SPYCH MARKET ANALYTICS |
| 8:30 KEYNOTE: The Brain Makes Behavior - Dr. A.K. Pradeep, NEUROFOCUS |
Mobile Research & Technologies Symposia
9:30 Migrating Surveys from Desktop to Mobile and Touch-based Interfaces
Bill MacElroy, SOCRATIC TECHNOLOGIES, INC.
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| 10:15 Networking Break
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10:45 Anonymity & Authenticity in Research: How Mobile Can Cut to the Core of Consumers
Greg Heist, GONGOS RESEARCH
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11:30 Location Based Marketing Tools - True and fiction
Claudio Schapsis, GEORILLAS – LOCATION BASED MARKETING
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| 12:00 Lunch
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1:30 Ethnographic Animation For New Mobile User Experiences
Kate Ertmann, ANIMATION DYNAMICS, INC.
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2:15 Data and the Third Phase of Mobility
Amy O'Connor, NOKIA
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3:00 From Zero to Hero: How mobile video can help you win the Zero
Moment of Truth
John Williamson, QUALVU and Sterling Jackson, HEWLETT PACKARD (HP)
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Full-Day NeuroImmersion Workshop
9:30 - 3:45pm
Neurological Best Practices from
The Buying Brain
Dr. A.K. Pradeep
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| 3:45 Symposia & Workshop Sessions Conclude. Transition to Kickoff Keynote |
4:30 KICKOFF KEYNOTE: Social Revolution - How Crowdsourcing Is Reinventing Research -
Michael Tchong, MICHAELTCHONG.COM
*This session is open to all attendees* |
| 5:15 End of Pre-Conference Day |
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MAIN DAY TWO Tuesday, May 1, 2012
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| 8:00 Opening Ceremony - Ben Smithee, SPYCH MARKET ANALYTICS |
| 8:15 KEYNOTE: How Games can Empower you to GET Data - Jane McGonigal, INSTITUTE FOR THE FUTURE |
9:15 KEYNOTE: Curating the Customer Conversation: Making Smarter
Decisions in a Data Overloaded World -
Christopher Frank, AMERICAN EXPRESS and Paul Magnone, OPENET |
10:15 Visit our Innovation Insights Zones & Networking Break
PLUS a book signing from the Authors of Drinking From the Firehose |
| 11:00 KEYNOTE: Who Put the Monkey in the Driver's Seat - Dan Ariely, DUKE UNIVERSITY |
12:00 PANEL: Innovation as a Core Competency -
MODERATOR: Dan Ariely, DUKE UNIVERSITY
PANELISTS: Denise Fletcher, XEROX, Janet Gallent, NBC UNIVERSAL
and Phil Swisher,
BROWN BROTHERS HARRIMAN |
Breakout sessions begin. Each session is 40 minutes followed by 5 minutes to transition to the next.
Move between them as much as you'd like. |
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INTELLIGENCE: DATA COLLECTION TOOLS
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INSIGHTS: ANALYZING PROCESSES
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IMPLICATIONS: REAL-TIME ACTION PLANS
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2:00 Following a Data-Driven Road to Move from Good to Great
Jean Paul Isson, MONSTER.COM |
2:00 Group Exercise - How 24 Hour Fitness Collaborates With Its Members
Larry Green, 24 HOUR FITNESS
Laura Penrose, KL COMMUNICATIONS |
2:00 Consumer Insights at Facebook
The Role of Flexibility in Using New Technologies
Sheila Normile, FACEBOOK |
2:45 Collective Intelligence: Using Technology to Focus Your Entire Company on the Customer Experience
Jeff McKenna, CHADWICK MARTIN BAILEY |
2:45 Robot Researchers Conducting Netnography -
whatever next?
John Kearon, BRAINJUICER |
2:45 From Insight to Action: Integrating Marketing
Research & Behavioral Analytics to Drive Business Strategy
Sucharita Otta, AMERICAN CANCER SOCIETY INC.
Marc Harwitz, AMERICAN CANCER SOCIETY INC. |
| 3:30 Innovation Insights Zones & Networking Break |
4:15 Developing Technology to Improve Customer Intimacy
Jeffrey Boorjian, CAESARS ENTERTAINMENT |
4:15 PANEL: Non Traditional Market Research
Moderator: Leonard Murphy,
BRANDSCAN 360
Panelists: Tom Anderson, ANDERSON ANALYTICS
Arjun Dev Arora, RETARGETER
Phil Davis, RAPLEAF
Garth Holsinger, KLOUT |
4:15 Through the Shopper's Eyes
Kurt Hillman, BACARDI USA
Sean Holbert, KL COMMUNICATIONS |
5:00 Man vs Machine: Gathering Insights From
Online Insight Communities
Stephen Cribbett, DUB STUDIOS
Gwen Smith Ishmael, DECISION ANALYST |
5:00 Text Analytics: Using Software for Smarter
Social Listening
James F. Newswanger, IBM |
5:00 Connecting with the Unconscious Mind:
Application of Neuroscience-Based Research
Techniques
David Ginsberg, INTEL CORPORATION |
| 5:45 Cocktails & Conversation |
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MAIN DAY THREE Wednesday, May 2, 2012
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| 8:30 Opening Remarks - Ben Smithee, SPYCH MARKET ANALYTICS |
| 8:45 KEYNOTE: A Declaration of Interdependence - Tiffany Shlain, WEBBY AWARDS |
| 9:45 KEYNOTE: Technology…Embrace It or Get Left Behind! - Stan Sthanunathan, THE COCA-COLA COMPANY |
| 10:30 Visit our Innovation Insights Zones & Networking Break |
| 11:15 KEYNOTE: Sailing the Data Deluge — Advanced Computing for
Information Visualization and Analysis - Paul A. Navrátil, TEXAS ADVANCED COMPUTING CENTER |
| 12:00 ENTREPRENEUR TECH-OFF - Moderator: Ben Smithee, SPYCH MARKET ANALYTICS |
| 1:00 Lunch |
Breakout sessions begin. Each session is 40 minutes followed by 5 minutes to transition to the next.
Move between them as much as you'd like. |
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INTELLIGENCE: DATA COLLECTION TOOLS
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INSIGHTS: ANALYZING PROCESSES
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IMPLICATIONS: REAL-TIME ACTION PLANS
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2:00 Can Discrete Choice Show Surveys at their Best?
Jeffrey Henning, Affinnova |
2:00 Be Smart when it comes to the "Smart Shopper"
Alison Chaltas, GFK
Rob Barrish, GFK |
2:00 Want to get involved?
Contact Jon Saxe for more information at jsaxe@iirusa.com |
2:45 Making Games More Fun: Leveraging Text
Analytics to Listen to our Players
Christopher Jones, ZYNGA |
2:45 Insights in the Palm of Your Hand: MTV Creative Labs Goes Mobile
Jake Katz, YOUTH PULSE, INC. |
2:45 What Are We Doing Again?
The Role of Flexibility in Using New Technologies
Tiffany McNeil, DEL MONTE FOODS |
| 3:30 Afternoon Networking Break
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4:00 Two Birds, One Stone: Google Consumer Surveys
Monica Plaza, GOOGLE |
4:00 Too many cupcakes! How one local cupcake
bakery used data driven marketing and social media
Mari Luangrath, FOILED Inc. |
4:00 Creating a Holistic View of the Consumer
Shubber Ali, ACCENTURE |
| 4:45 End of Breakout Sessions. Transition to Closing Ceremony |
| 5:00 Closing Ceremony - Ben Smithee, SPYCH MARKET ANALYTICS |
| 5:15 End of The Market Research Technology Event |
