About
Market research is part of a bigger world - the world of consumer and marketplace intelligence. And as the role of market research is evolving, so are we. Welcome to The Market Research Technology Event, a platform that recognizes emerging technologies that are being used to collect, analyze and evaluate business intelligence. From data, to insights, to foresight join us as we preserve the discipline while simultaneously becoming its change agent.
A brand new focus on Research Innovation
Dr. A.K. Pradeep, Chief Executive Officer of NeuroFocus Inc., and Author of The Buying Brain, wowed the audience last year in a keynote speech on the importance of neuroscience and research studies. For 2012, thanks to your feedback our number one speaker is back…but back in an expanded role for an entire day. Dr. A.K. Pradeep will guide you through an interactive day that will challenge you to translate consumer insights into market innovation.
Step into the social world of Gaming
Jane McGonigal, Author of Reality is Broken, and Gaming guru will unveil how social games are a powerful new source of super-engaged communities who are partnering by sharing significant detailed data about who they are, where they go, and what they want. For 2012, gaming is the new social.
The guiding principles behind Behavioral Economics
Leading Behavioral Economist, Dan Ariely, James B. Duke Professor of Behavioral Economics at Duke University and Author of Predictably Irrational: The Hidden Forces that Shape our Decisions, will discuss how the principles of behavioral economics can help us understand some of the irrationalities that influence everyday behavior. For 2012, understanding different behavior patterns throughout different tough points and across customer cycles allows us to know our customer better than ever before.
It's more than a Trend, it's a revolution
Our opening Keynote, Michael Tchong, Author of Social Engagement Marketing, brings a unique perspective to the program on how technology trends are reshaping society, and reinventing the research industry. For 2012, come hear what's next and what matters most in this new social revolution.