Who Should Attend

Community Managers: Develop new strategies for building a network based business. Evaluate how to justify your community investment and learn how to best communicate your business case.

Social Media Directors: Develop the most effective strategy for operationalizing social media strategies across your organization.

Brand Managers: Learn how to identify, design and implement the best online strategy for your brand.

Marketing/Communications: Explore the marketing value of having an online presence and create a socialized marketing platform.

Customer Service: Explore new ways to use social media as a customer service platform. Learn how small and large companies are succeeding in this space.

Market Research: Find out how to use your community as a research tool. Discover alternative methodologies.

Innovation/Product Development: Use Social Media as a tool to create new ideas for customer inspired content.

Sales: Explore revenue streams of other companies and compare blank “score-cards.”