Topic: Innovation

Real-life stories showcasing the business impact of social media
for INNOVATION and PRODUCT DEVELOPMENT executives responsible for:

• Customer Insights: Improve the customer experience or gain new ideas by getting real-time candid insights about your customer’s product, service, or experience needs.
• Product Development: Leverage the insights of your community for ‘crowdsourcing’ to shorten product development cycles and/or create new product opportunities or incremental enhancements.
• Innovation: Leverage a core group of passionate users to ideate for new products, services, or business opportunities.

Solar Winds Harnesses the Power of Community to Outsource Product Development: Crowd Sourcing Powered
Dawn Lacallade, Community Manager and Strategist, SolarWinds

Creating a brilliant product is expensive.  What if you could get a new feature wish list, better design, fewer product bugs, a clearer understanding of your brand identity, and build brand advocates in the process?  What if you could do all this with minimal costs?  This… download the brochure for complete session info

Shifting Sands: The New Face of Sustainable Innovation in the Age of Social Media
Greg Matthews, Director, Consumer Innovation, Humana

Consumers and the “2.0” movement have already changed many industries forever.  So far, the healthcare industry has remained relatively untouched, but that’s changing.  Rather than be engulfed, Humana has chosen to embrace the collaborative methods and tools inherent in the 2.0 movement to reshape the way it collaborates ... with its customers, the doctors and hospitals in its networks, and even its own employees.

Dell Leverages Community for Insights and Innovation
Caroline Dietz, Communities and Conversations, Dell

From product ratings and reviews to customer research to its own unique online suggestion portal at www.ideastorm.com, Dell is always looking for insights and ideas from customers… download the brochure for complete session info

Bringing Your Online Community Offline
Matt Warburton, Director, Enterprise Community, LinkedIn

In person community meetings for your online members can be crucial in really driving loyalty for your brand, company or product and building a dedicated set of users that serve as brand drivers.  So how … download the brochure for complete session info

Starwood Hotels Uses Non-traditional Insight-Driven Community Building
Stephen Gates, Interactive Creative Director, Starwood Hotels & Resorts Worldwide

Facebook Fan pages and Twitter feeds are now everyday marketing tools- so how do you stand out from the crowd? From video games to … download the brochure for complete session info

Sears Formulates Social Media Innovation Goals Before Engaging to Measure ROI
Robert Harles, Director, Social Media & Community, Sears

The big questions that often get overlooked when companies begin using social media include: What are we trying to accomplish without customers through this medium, What is the social object, and … download the brochure for complete session info

Allstate Establishes Social Media to Establish Dialogue with Consumers to Co-Innovate
Lisa Aronson, Manager, Social Neetworks, Allstate Insurance Company

Allstate is using social media to establish relationships with consumers, share relevant information, and establish a dialogue on topics of mutual interest to… download the brochure for complete session info

AAA and Spigit Go from Idea to Innovation
Hutch Carpenter, Vice President of Products, Spigit
Jaimee Clements, Social Media Strategist, AAA

Great ideas can come from anywhere. Several companies like Southwest Airlines, Metlife, adn AAA have begun to use social media tools to tap into collective insights within their employee and partner communities to innovate their organization. This year, Cisco launched their second I-Prize competition powered by Spigit, allowing the public to submit proposals that may turn into the next Billion Dollar idea and winners receive $250,000. This session will present...