Strategy

Are you charged with setting the social media strategy at your organization? Check out the sessions below focusing on STRATEGY
Optimizing Marketing Communication through Social Listening
Heddy Parker, KRAFT
Brand Strategy: Protecting Brand Identity and Integrity Across Platforms
SPIGIT
Strengthen Customer Contact Through Engagement
Nina Card, SCOTTRADE
Marketing Strategy: Building a Private Community vs. Open Platform
Bill Johnston, DELL • Frank Eliason, CITI • Mark Studness, VERIZON • Caroline Dangson, DACHIS GROUP
Using Social Technologies to Reward Brand Loyalty
BJ Emerson, TASTI-D-LITE
Online Community as an Insight Tool for Usability Testing and Product Innovation
Natalie Dunbar, AT&T INTERACTIVE
What's Next? The Future of
Jonny Sabbath, WME MARKETING
Late Night Comedy Meets Corporate Social Media
Tim Washer, CISCO
Using Social Media Learning's for Overall Brand Strategy
Michelle Spellerberg, CAREERBUILDER
Harness the Power of Employees to Champion the Brand Online
Gina Debogovich, BEST BUY
Creating an Integrated Marketing Campaign: Utilizing the Right Social Media Channels
Christine Cea, UNILEVER
Pull Up a Stool: Meet eBay's "Chief Bartender"
Richard Brewer, EBAY
What's Next? The Future of
Gary Stein, ISOBAR

INTERESTED IN MORE THAN JUST THE STRATEGY OF SOCIAL MEDIA? THERE'S MORE:

 

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