Topic: Marketing & Brand Management
Topic: Marketing & Brand Management
Real-life stories showcasing the business impact of social media
for MARKETING and BRAND MANAGEMENT executives responsible for :
- Brand Managers: Be a part driving the conversations that are happening about your brand every day across blogs, chat, mobile, etc. Need to understand how consumers are responding to your brand.
- Marketing/CRM: Develop an authentic, deep relationship with your current and potential consumers and create loyalists.
- Communications: React real-time to your consumer base for both the good and the bad. Learn the techniques that prove effectives for becoming an authentic part of your target audience.
InterContinental Hotels Drives Revenue by Empowering Brand Advocates
Jennifer Kolshak, Social Marketing Manager, Global Consumer Marketing, InterContinental Hotels Group
Social media is no longer just a ‘nice to have’ for marketers. It’s a powerful tool that can have impactful bottom line … download the brochure for complete session info
M&M’S® Racing Uses Colorful “Fanvocates” To Connect with NASCAR Fans
Ryan Bowling, Director of Communications, Mars Chocolate North America
As a long-time sponsor of NASCAR, M&M’S Racing launched “The Most Colorful Fan™ of NASCAR” contest, which challenged fans to upload their most colorful photos to a special microsite on NASCAR.com for the chance to win NASCAR-related prizes and be crowned the most … download the brochure for complete session info
Barnes & Noble Adds the "Cart" to the Conversation
Kevin Ryan, Vice President Social Media, Barnes & Noble
With publishing at a critical juncture, Barnes & Noble, the world’s largest bookseller, has turned to social media to raise the lifetime value of its engaged consumers and drive sales through reader passion and conversation. Using social tools like online book clubs, blogs, Facebook and Twitter, Barnes & Noble has extended the … download the brochure for complete session info
Chicago Bulls Leverage Social Media for More Positive Fan Experiences AND Increased Revenue Opportunities
Jeremy Thum, Director, Interactive Marketing, Chicago Bulls
As the web turned social it created a new way for fans to share the highs and lows of a season with each other. The question was not "Are Bulls fans interacting online?" but rather "How do we further encourage and enhance that interaction while creating additional revenue opportunities?" … download the brochure for complete session info
SEGA Manages Multiple Brands Communities to Achieve Individual Brand/Product Objectives
Kellie Parker, Community Manager, SEGA of America
For many organizations, community has expanded beyond just one brand for one product. So what do brand and community managers do when trying to strategically manage multiple brand communities at once while also managing an overall corporate brand… download the brochure for complete session info
Understanding B2B Social Media: An AMD Case Study
Georgeanna Liu, Marketing Research Manager, AMD
Chris Neal, Vice President, Technology Practice Lead, Chadwick Martin Bailey
While much of the marketing world focuses on the buzz social media sites like Twitter and Facebook (or even 4 square), business to business marketers are left wondering what is worth the effort and where to get started. In this session, we’ll explain the steps that AMD took to…
Ogilvy & Communispace Staying Relevant with the Post Recession Consumer: Eyes Wide Open, Wallet Half Shut
Manila Austin, Director of Research, Communispace Corporation Graceann Bennett, Managing Partner, Director of Strategic Planning, Ogilvy Chicago
Americans have just lived and are arguably still living through one of the biggest economic crises of our time. Everyday life has become harder to manage and as a country we have faced unprecedented challenges. This crisis has taken a toll on our emotional as well as our financial well being. Consumers are sitting right in the middle of this disequilibrium and have… download the brochure for complete session info