Topic: Market Research

Real-life stories showcasing the business
impact of social media for MARKET RESEARCH executives responsible for:

• Product Development: Leverage the insights of your community for ‘crowdsourcing’ to shorten product development cycles, create new product opportunities, and ideate with passionate users.
• Market Research: Gain feedback on existing products and ideas for new products, leverage community insight to innovate. Social media can be a less costly, faster, and more effective way to supplement their current techniques.
• Customer Insights: Improve the customer experience or gain new ideas by getting real-time candid insights about your customer’s product, service, or experience needs.

Solar Winds Harnesses the Power of Community to Outsource Product Development: Crowd Sourcing Powered
Dawn Lacallade, Community Manager and Strategist, SolarWinds

Creating a brilliant product is expensive.  What if you could get a new feature wish list, better design, fewer product bugs, a clearer understanding of your brand identity, and build brand advocates in the process?  What if you could do all this with minimal costs?  This… download the brochure for complete session info

P&G, VH1 & Burt’s Bees Make Social Media a Real Part of Market Research and Consumer Insight Programs
Lucas Watson, Global Team Leader, Digital Business Strategy, Procter & Gamble
Michael Desmarais, Vice President, Strategic Insights and Research, Vh1
Paula Alexander, Director, Global Knowledge & Insights, Burt's Bees
Samantha Skey, Chief Marketing Officer, Passenger (moderator)

Although it is still evolving, social media appears to be here to stay as a crucial part of developing and fine-tuning a brand’s online (and offline) presence. But there is still some confusion as to how companies can turn this from a “project” mentality into something far more substantial- an integrated element of the overall market research and consumer insights programs… download the brochure for complete session info

Dell Leverages Community for Market Insights and Innovation
Caroline Dietz, Communities and Conversations, Dell

From product ratings and reviews to customer research to its own unique online suggestion portal at www.ideastorm.com, Dell is always looking for insights and ideas from customers… download the brochure for complete session info

Pfizer Does Large-Scale Social Media Market Research: With Details and Without Bias
Robin Spencer, Senior Research Fellow, Innovation & The Idea Farm, Pfizer

Five-star rating and promote-demote voting are familiar techniques in large social marketing sites.  Yet in many implementations they can be badly biased by a handful of individuals. Multidimensional market analysis for your social media market research … download the brochure for complete session info

Bringing Your Online Community Offline
Matt Warburton, Director, Enterprise Community, LinkedIn

In person community meetings for your online members can be crucial in really driving loyalty for your brand, company or product and building a dedicated set of users that serve as brand drivers.  So how … download the brochure for complete session info

Starwood Hotels Uses Non-traditional Insight-Driven Community Building
Stephen Gates, Interactive Creative Director, Starwood Hotels & Resorts Worldwide

Facebook Fan pages and Twitter feeds are now everyday marketing tools- so how do you stand out from the crowd? From video games to … download the brochure for complete session info