Big Picture Conversations

Fireside Chats

Citibank's Hard Fought Journey
A Fireside Chat with Citibank

Citi has quietly but assertively been building its social media presence and capability. In this fireside chat, hear the hard fought war stories and lessons learned about what it takes and how to overcome the challenges of a wounded brand, a highly regulated industry, and a conservative culture.

• Jaime Punishill, Senior Vice President, Internet & Mobile Team Director, Channel Strategy & Social MEdia, Citibank 

Panels

How Can I Unlock the Business Value of Twitter to Innovate, Interact, Inform?
A Panel Conversation with the Top Corporate Twitter Brands

Chances are, your brand is already tweeting. But to what degree of success? What differentiates the stand-out ‘winners’ from the rest of the pack? Smart brands are using twitter in meaningful ways -beyond just a tool for 140 character press releases or self-serving marketing... download the brochure for complete session info

• Brandie Feuer, Director, Marketing and Innovation, Tropicana Las Vegas
• Christi Day, Social Media Specialist, Southwest Air
• Kellie Parker, Community Manager, SEGA of America
• Pete Dorogoff, Vice President, Digital Marketing, TravelChannel
• Winnie Hsia, Integrated Media Team, Social Media Specialist, WholeFoods

How Can Big My Large Organization Use Real-Time Social Media?
A Panel Conversation with Big Brands Achieving Big Results

As companies embrace the business necessity of using social media, everyone is being asked to move at a real-time pace that’s almost impossible to keep up with. Sure, you’ve heard case studies of how smaller, agile organizations have done it. But what about the big companies? This can prove an extremely difficult task for larger, more bureaucratic organizations... download the brochure for complete session info

• Bonin Bough, Global Director, Digital and Social Media, PepsiCo
• David Witt, Brand Public Relations Manager, General Mills
• Heather Oldani, Director, US Communications, McDonald’s
• Larry Blumenthal, Director, Social Media Strategy, Robert Wood Johnson Foundation
• Rhonda Lowry, Vice President, Social Media Technologies, Turner Broadcasting
• Martha Hayward, Director, Online Strategy, Fidelity Investments

How Can I Find the Sweet Spot where Traditional Media Meets Social Media?
A Panel Conversation with Media Directors taking Traditional Media Social

It’s clear that social media has infiltrated nearly every aspect of our lives, and companies need to quickly adapt to find the right balance. Social media is universal, connective, accessible, and embraced on a global basis. But traditional media provides depth, historic texture, and the ability to engage long term. Join this discussion to discover how leading players are... download the brochure for complete session info

• Michael DiLorenzo, Director, Social Media Marketing & Strategy, NHL
• Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Company
• Ryan Osborn, Producer, NBC Today Show
• Sean Parker Director, New Media, Washington Capitals
• Jennifer Cisney, Chief Blogger, Eastman Kodak Company

Groundswell Winners

What is the Next Groundswell? Opening Up Your Organization with Social Technologies
A Fireside Chat with Charlene Li

The adoption of social media by customers and employees is pushing companies to re-examine how they engage with these audiences -- and in particular, to decide how open and transparent they can and should be. This causes companies to rethink how... download the brochure for complete session info

• Charlene Li, Co-Author, Groundswell and Letting Go: How Managers Give Up Control but Remain in Command, President and Founder, Altimeter Group

How Can I ‘Win in a World Transformed by Social Technologies’?
A Panel Conversation with The Groundswell Award Winners

It all began with a social phenomenon- the Groundswell- that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. The winners are those that see it as an opportunity, turning the force of customers connecting to their own advantage… download the brochure for complete session info

• Ali McCourt, Leader, TurboTax Inner Circle, Intuit (winner: Company Transformation, TurboTax Live Community)
• Deirdre Walsh, Community & Social Media Manager, National Instruments (winner: Supporting, Nerd Network by National Instruments)
• Betsy Poris, VP, Strategic Marketing, Scholastic Book Clubs (winner: Embracing)
• Moderator: Josh Bernoff, Co-Author, Groundswell, Senior Vice President, Idea Development, Forrester Research