| Agenda At A Glance
| Monday, April 4: PRIMER – JOINING THE CONVERSATION |
|
| SOCIAL MEDIA 101 |
SOCIAL GAMING |
| 8:00 AM |
Chairpersons Welcome |
Chairpersons Welcome |
| 8:15 AM |
Global Social Media Community
Kristie Wells, SOCIAL MEDIA CLUB |
Building a Social Games Company
Doug Levin, AYEAH GAMES, INC. |
| 9:00 AM |
How Small Businesses Are Getting Social
Chris Neal, CHADWICK MARTIN BAILEY • Josh Mendelsohn, CONSTANT CONTACT |
Getting the Most Bang for Your Buck in Social Games Advertising
Chris Cummings, LYCOS |
| 9:30 AM |
The Deeper Social Media Engagement Solution for Health & Wellness Companies
Amir Kishon, WELLNESS LAYERS |
Using Social Games to Foster Closer Relationships With Your Customers
Mark Harrmann, MEBLUR INC. |
| 10:00 AM |
The Deep, Dark Secret of Social Media Campaigns
Thomas Fishman, MTV |
Social Gaming – What It Is, and How Marketers Can Tap Into It
Justin Siegel, MOCOSPACE |
| 10:30 AM |
Networking & Refreshments Break |
| 11:00 AM |
What Every CEO Needs to Know About Social Media
Sasha Strauss, INNOVATION PROTOCOL |
Achievement Unlocked: SEGA Leverages Loyalty in Gaming
Kellie Parker, SEGA OF AMERICA |
| 12:00 PM |
LUNCH |
| 1:30 PM |
Social Media & Its Many Forms
Beth Uyenco, MICROSOFT ADVERTISING |
Anatomy of A Hit Social Game: What's Your Winning Strategy
Jeremy Shea, GSN DIGITAL |
| 2:00 PM |
Amp Up Your Social Media Strategy Today
Raj Misra, WUNDERMAN • Charl Lee, MICROSOFT |
Branded Virtual Goods: Unlocking Value and Making Real Money from Your IP in a
Fast Growing Social Media Marketplace
Brett Orlanski, VIRTUAL GREATS |
| 2:30 PM |
Harnessing the Power of Consumer Advocacy to Fuel Efficient Growth
Brandon Murphy, Adam Garrett, Art Ash, DELOITTE CONSULTING LLP |
Building Global Video Game Brands with Social Media
Kendall Boyd, EPIC GAMES |
| 3:00 PM |
Networking & Refreshments Break |
| 3:30 PM |
Social Media Strategy Essentials
Holly Zoba, SIGNATURE WORLDWIDE |
Leveling Up Social Gaming
Arjun Sethi, LOLAPPS |
| 4:00 PM |
Capitalize on the Platform That Fits Your Practice
Megan Smith, OVATION |
The Gamification of Location Based Services
Aaron Strout, WCG |
| 5:00 PM |
Close of Primer Day |
| Tuesday, April 5: MAIN CONFERENCE DAY 1 |
| 8:00 AM |
Chairperson's Opening Remarks and Welcome
Dawn Lacallade, COMBLU |
| 8:15 AM |
Emotional Branding 2.0
Marc Gobe, EMOTIONAL BRANDING |
| 9:00 AM |
A Conversation with James Fowler: The Power of Social Networks
James Fowler, CONNECTED |
| 9:45 AM |
Online Branded Communities and Social Marketing: The Good, the Bad and the Ugly
Kathy Baughman, COMBLU |
| 10:30 AM |
Networking & Refreshments Break |
| 11:00 AM |
C-level Point of View: Embracing Social Media
Ellen Stone, BRAVO MEDIA |
| 12:15 PM |
LUNCH |
| STRATEGY |
OPERATIONS |
RESULTS |
| 1:30 PM |
Optimizing Marketing Communication through Social
Listening
Heddy Parker, KRAFT |
The Wild Wild West: Scaling, Staffing and Funding
Enterprise Social Media
Nick Ayres, IHG |
Measuring ROI & Social for TV and Movies Panel
SPREDFAST • NBC UNIVERSAL • ABC • DISNEY • Mark Drosos, LODESTONE SOCIAL MEDIA |
| 2:00 PM |
Brand Strategy: Protecting Brand Identity and Integrity
Across Platforms
Boris Pluskowski, SPIGIT |
Co-Designing an Enhanced Payments Experience
John Tuders, BANK OF AMERICA |
Case Study on Adobe Community Mapping & Influencer
Outreach (Forrester Groundswell Award 2010)
Dominique Lahaix, ECAIRN INC. |
| 2:30 PM |
Strengthen Customer Contact Through Engagement
Nina Card, SCOTTRADE |
Vendor/Partner Selection: Internal or Outsourcing?
Ali Ardalan, INTEL • Amita Paul, OBJECTIVE MARKETER •
Marie Schwartz, TEENLIFE • Christian Rubio, MOCOSPACE |
All Politics is Local
Jonathan Ward, TOPIX |
| 3:00 PM |
Networking & Refreshments Break |
| 3:30 PM |
Marketing Strategy: Building a Private Community vs.
Open Platform
Bill Johnston, DELL • Frank Eliason, CITI • Mark Studness, VERIZON •
Caroline Dangson, DACHIS GROUP |
Connecting a Massive Online Audience via Off-line
Events
Esmee Williams, Jennifer Miller, ALLRECIPES.COM |
Beyond the Theory of Measuring
Cindy Meltzer, ISIS PARENTING |
| 4:00 PM |
Using Social Technologies to Reward Brand Loyalty
BJ Emerson, TASTI-D-LITE |
Leveraging Online Tools to Grow Your Business
Damien Smith, YELP |
The Business Value of Social Media
Jamie Pappas, AMP |
| 4:30 PM |
Online Community as an Insight Tool for Usability
Testing and Product Innovation
Natalie Dunbar, AT&T INTERACTIVE |
Don't Do This: Blunders in Community Management
Rachel Luxemburg, ADOBE SYSTEMS INC. |
ROI Case Study: Social Media & Sports
Chris DiPierro, BOSTON BRUINS •
Mark Drosos, LODESTONE SOCIAL MEDIA |
| 5:00 PM |
What's Next? The Future of
Jonny Sabbath, WME MARKETING |
What's Next? The Future of
Michael Becker, MOBILE MARKETING ASSOCIATION |
The 7 Habits of Highly Successful Facebook-Era Marketers
Clara Shih, best-selling author of "The Facebook Era", HEARSAY CORPORATION |
| 5:30 PM |
Cocktails & Conversation |
| Wednesday, April 6: MAIN CONFERENCE DAY 2 |
| 8:00 AM |
Opening Welcome & Recap
Dawn Lacallade, COMBLU |
| 8:15 AM |
Social Currency
Scott Stratten, UNMARKETING |
| 9:00 AM |
Is There an App for That? Should There Be?
Jeffrey Smith, SONICMULE INC. |
| 9:45 AM |
Return on Community: How Brands Across Different Industries Measure Business
Value
Ali McCourt, INTUIT • Stacey Gutman, AMERICAN EXPRESS • Sherri Dorfman, STEPPING STONE PARTNERS • Becky Carroll, VERIZON • Nestor Portillo, MICROSOFT |
| 10:30 AM |
Networking & Refreshments Break |
| 11:00 AM |
Social Engagement Marketing
Michael Tchong, UBERCOOL |
| 12:15 PM |
LUNCH |
| STRATEGY |
OPERATIONS |
RESULTS |
| 1:30 PM |
Late Night Comedy Meets Corporate Social Media
Tim Washer, CISCO |
Operationalizing Case Study: Leadership &
Management
Ian Schafer, DEEP FOCUS |
How American Family Insurance Became the Most
Connected Brand on Facebook
Troy Janisch, AMERICAN FAMILY INSURANCE |
| 2:00 PM |
Using Social Media Learning's for Overall Brand
Strategy
Michelle Spellerberg, CAREERBUILDER |
Are Your Customers a Crowd or a Community?
Thomas Knoll, COMMUNITY ARCHITECT |
Traditional Audience vs. Fan Culture: How Social Media
Research Connects Communities
Warren Sukernek, ALTERIAN |
| 2:30 PM |
Harness the Power of Employees to Champion the
Brand Online
Gina Debogovich, BEST BUY |
From the Wisdom of Crowds to the Wisdom of Friends:
Harnessing Facebook to Change the Face of Travel
Adam Medros, TRIPADVISOR |
Flip the Funnel: Why Customer Retention is the New
Acquisition
Joseph Jaffe, JAFFEE LLC |
| 3:00 PM |
Networking & Refreshments Break |
| 3:30 PM |
Creating an Integrated Marketing Campaign: Utilizing
the Right Social Media Channels
Christine Cea, UNILEVER |
Online Security Issues & Privacy Barriers. A Conversation with Deloitte's Tim Cercelle
Tim Cerelle, DELOITTE & TOUCHE LLP.
Rachel Happe, THE COMMUNITY ROUNDTABLE |
Social Media Potentials: How we Missed, Met and
Maximized
Scott Swift, HUNTER DOUGLAS INC. |
| 4:00 PM |
Pull Up a Stool: Meet eBay's "Chief Bartender"
Richard Brewer, EBAY |
Managing a Global Community: Do's and Don'ts
Jennie Ecclestone, GM |
Are You OK With Being in My Measurement?
Chrstine Perkett, PERKETTPR INC. |
| 4:30 PM |
What's Next? The Future of
Gary Stein, ISOBAR |
What's Next? The Future of
Miles Shapiro, PARTIQUE LLC |
What's Next? The Future of
Dawn Lacallade, COMBLU |
| 5:00 PM |
Close of Conference |
|
