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6th Annual Senior Market Strategies

Monday, May 19, 2008: Pre-Conference Afternoon Workshop
1:00	Afternoon Workshop Registration & Coffee
1:30	Afternoon Workshop Begins
2:00	30-Minute Break
4:00	Afternoon Workshop Concludes
	The marketplace has recently welcomed nearly 500 Special Needs Plans (SNP’s), with tremendous growth in enrollment projected over the next several years. SNP’s are clearly proving themselves to be the fastest growing Medicare Advantage plans in the country. In this workshop, we take a close look at practical marketing strategies to seize this booming market. By attending this interactive session, you will: Learn about key stakeholder groups involved with serving the dual eligible market Discuss branding techniques to gain membership interest and growth Present member characteristics to assist in strategizing communication methods

	Patricia Jerominski President & CEO INDEPENDENT CARE HEALTH PLAN Lucy H. Ricketts, MSBC, Director, Public Affairs and Cultural & Linguistic Services, PASSPORT HEALTH PLAN Dana Knop, Manager, Outreach and Enrollment, PASSPORT ADVANTAGE	Who Should Attend: Senior healthcare professionals from SNPs and other health insurance plans, with the following titles: -CEO -CFO -President -Director, Marketing -Director, Special Needs -Medical Director -Director, Government Programs -Director, Medicare Programs -Medicare/Medicaid Specialist