6th Annual Senior Market Strategies 
Agenda Day Two
| Wednesday, May 21, 2008: Main Conference DayTwo | |
| 8:30 | Morning Coffee |
| 9:00 | Chairperson’s Opening Remarks and Recap of Day One Bob Donnelly, VP Public Policy & Regulatory Affairs, UNIVERSAL AMERICAN FINANCIAL CORPORATION |
| 9:15 | Product Market Watch Assessing Unmet Market Needs to Carve Long-Term Product Shelf Life and Differentiation Rick Bowles, Principal, REDEN & ANDERS, LTD |
| 10:00 | 360°View from Capitol Hill: How Is Medicare Driving Value for Long-Term Funding and Stability? John Gorman, CEO, GORMAN HEALTH GROUP Kenneth E.Thorpe, PhD Robert W Woodruff Professor, Health Policy and Management, Rollins School of Public Health EMORY UNIVERSITY |
| 11:00 | Morning Networking & Refreshment Break |
| 11:30 | Educate the Educators! Coalition Strategies to Achieve Clearer Communication Channels for Greater Beneficiary Outreach, Education and Awareness Carol Creecy, Director, Office of Communications, ADMINISTRATION ON AGING Terrence M Clark, OVATIONS Robb Cohen, Chief Government Affairs Officer, XL HEALTH |
| 12:15 | Networking Luncheon |
| 1:30 | Baby Boomer Segmentation Strategies Understand the Diverse New Senior Audience to Capitalize on Early Enrollment Opportunities Sandra Timmerman, Director, METLIFE MATURE MARKET INSTITUTE Barbara Cohen, Project Officer, Division of Research, Office of External Affairs, CENTERS FOR MEDICARE AND MEDICAID SERVICES |
| 2:15 | Examine Real Marketplace Needs to Map Durable, User-Friendly Medical Provider Networks John K Warren, Senior Director, Medicare, KAISER PERMANENTE |
| 3:00 | ConferenceWrap-Up! |
| 3:15 | Conference Concludes |
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