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The IIR web seminar program is built on the credibility and equity of our established conference brands. A great way to connect with key prospects and showcase thought leadership, IIR web seminars deliver targeted audiences of pre-qualified leads. Access to IIR's proprietary database includes decision making professionals across industries, disciplines and departments.
For more information on sponsoring a web seminar, contact Stephanie Friedlander at sfriedlander@iirusa.com.



Upcoming Webinars


Cyber Security
Friday, December 5, 2014 4:00 PM - 5:00 PM ET
Silvanus David, Program Manager


Cyber security is a shared responsibility, and each of us has a role to play. Emerging cyber threats require the engagement of the entire society - from government and law enforcement to the private sector and most importantly, members of the public. Today in cyberspace, the nation faces a myriad of threats from criminals, including individual hackers and organized criminal groups, as well as technologically advanced nation-states. Government, non-governmental and private sector entities, as well as individuals, families and communities must collaborate on ways to effectively reduce risk.

Individuals and organizations will be cognizant of threats and will rapidly adopt security measures that are consistent with them. Cyber security policy, regulation and law, both domestically and internationally, will reflect the current cyber environment and anticipate future needs. Regulatory agencies will have the tools and staff needed to ensure that regulated entitles implement appropriate security measures.

This webcast will be recorded if you can't attend the live session. Please register and we'll send you a link to the recording.


Archived Webinars


Driving on the Winning Track with Innovative Customer Engagement: How NASCAR is Using Social Media to Deliver a Dynamic and Engaging Fan Experience
Tuesday, April 29, 2014 1:00 PM - 2:00 PM ET
Sean Doherty, Director of Digital and Social Media Engagement, NASCAR
Daniel Burke, VP of Multichannel Analytics, HP Autonomy


The rapid explosion of social networks and other media outlets has made it very difficult for marketers to monitor, understand and address all that’s being said about their products and services. And this data is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified.

Join us on this webcast and learn how NASCAR, the sanctioning organization for stock car racing, is using its innovative Fan & Media Engagement Center to easily gather, analyze and leverage social and traditional media content to enhance the fan experience and drive revenue growth.

This webcast will be recorded if you can't attend the live session. Please register and we'll send you a link to the recording.

Learn how NASCAR is using its state-of-the-art interactive Fan & Media Engagement Center to:

  • Monitor all forms of media including social and traditional networks

  • Extract meaning and sentiment from all types of social media

  • Discover and act upon emerging trends and opportunities

  • Deliver a more targeted and engaging fan experience

  • Respond quickly to issues and repair damage



  • Shifting From Century-old, Unruly Gantt Charts to Simple, Flexible Workflow-based Project Management
    Tuesday, January 29, 2014 1:00 PM - 2:00 PM ET
    Sanjeev Gupta, CEO, Realization


    Project management continues to be more of an art form than a repeatable process. While formal planning and execution systems are regularly used in manufacturing, using such systems has proven difficult in projects. Project managers typically rely on ad hoc methods such as spreadsheets, to-do lists and PowerPoint slides, even if they have already created a Gantt Chart-based plan. Clearly, this is not working, as projects in all industries, from infrastructure to R&D, are still routinely late and over budget.

    The real problem is the non-linear format of Gantt Charts used in project management systems. Gantt Charts inhibit planning. They are cumbersome, incomprehensible and error prone. They become especially unwieldy when they try to capture execution-level tasks. Moreover, Gantt Charts are notoriously rigid and yield inflexible plans that quickly become obsolete and unusable during execution.

    For these reasons, managers have come to view formal project management/ project portfolio management systems as unnecessary overhead. It is also why $6 trillion is spent every year on projects, yet only $1B on project management software.

    Instead, project managers would do better to adopt a workflow-based approach which simplifies planning and transforms it into a repeatable process. In addition, these flexible, workflow-based plans lend themselves for use with popular techniques such as Kanban and Agile during execution, enabling project managers to finish their projects on time or ahead of schedule.

    Webinar attendees will learn to:

  • Get away from ad hoc project management caused by inflexible Gantt Charts;

  • Create scenarios that address changes to scope, schedule and resources;

  • Simplify planning, turning it into a repeatable process; and

  • Create flexible plans that support popular techniques such as Agile and Kanban.



  • Disrupting Disruptive Innovation Theory: Lessons from the Tribeca Disruptive Innovation Awards (TDIA)
    Thursday, January 30, 2014 1:00 PM - 1:45 PM ET

    Craig Hatkoff, co-founder of the Tribeca Film Festival, creator of Tribeca Disruptive Innovation Awards in collaboration with Professor Clayton Christensen.
    Rabbi Irwin Kula, president of the CLAL the National Jewish Center for Learning and Leadership, Co-founder and Editor In Chief of TheWisdomDaily.com.
    Moderated by Julie Anixter, Innovation Excellence Executive Editor.


    Clayton Christensen's epic theory of disruptive innovation in The Innovator's Dilemma has shaped the face of innovation. In 2007, Craig Hatkoff and Rabbi Irwin Kula began an ongoing effort with Christensen, applying his theory to nontraditional and societally critical domains such as spirituality, religion, and ethical and moral development that led to the formation of the Disruptor Foundation - whose mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application, and serve as the advanced research function for disruptive innovation.

    Join us for a provocative web chat on Disrupting Disruptive Innovation Theory: Lessons from the Tribeca Disruptive Innovation Awards (TDIA), hosted by the Front End of Innovation and Moderated by Julie Anixter, the Executive Editor of Innovation Excellence, in conversation with Craig Hatkoff and Rabbi Irwin Kula. This is the first in series of six web chats we will host in spring 2014. Sign up for the entire Webinar Series here.



    Sign up to discuss changing the way we think about disruptive innovation and change: the new calculus of innovation. We'll cover:

  • The Power of Pop Culture

  • Disruptive Innovation as the Lens for Change

  • Cultural Transformations: Pope Francis as Epic Innovator

  • Insights from the Lives of TDIA Winners




  • The Cathedral and the Bazaar: How Next-Gen Disruptive Innovation will Encourage Cathedrals (incumbents) to Learn How to Dance with the Bazaars (two guys in a garage), and Invite More Disruptions of Consequences
    Thursday, February 13, 2014 1:00 PM - 1:45 PM ET

    Craig Hatkoff, co-founder of the Tribeca Film Festival, creator of Tribeca Disruptive Innovation Awards in collaboration with Professor Clayton Christensen.
    Rabbi Irwin Kula, president of the CLAL the National Jewish Center for Learning and Leadership, Co-founder and Editor In Chief of TheWisdomDaily.com.
    Moderated by Julie Anixter, Innovation Excellence Executive Editor.


    Clayton Christensen's epic theory of disruptive innovation in The Innovator's Dilemma has shaped the face of innovation. In 2007, Craig Hatkoff and Rabbi Irwin Kula began an ongoing effort with Christensen, applying his theory to nontraditional and societally critical domains such as spirituality, religion, and ethical and moral development that led to the formation of the Disruptor Foundation - whose mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application, and serve as the advanced research function for disruptive innovation.

    Join us for a provocative web chat on The Cathedral and the Bazaar, hosted by the Front End of Innovation and Moderated by Julie Anixter, the Executive Editor of Innovation Excellence, in conversation with Craig Hatkoff and Rabbi Irwin Kula. This is the second installment in a series of six web chats we will host in spring 2014. Sign up for the entire Webinar Series here.



    Sign up to discuss The Cathedral and the Bazaar: How Next-Gen Disruptive Innovation will Encourage Cathedrals (incumbents) to Learn How to Dance with the Bazaars (two guys in a garage), and Invite More Disruptions of Consequence. We'll cover:

  • The Linux, Open Source, and Eric Raymond Story

  • The Need for a New More Permeable Ethos

  • GE and Quirky as Metaphor




  • Spearheading Innovation-How to Generate Consumer-Centric New Products
    Thursday, February 13, 2014 10:00 AM - 11:00 AM ET
    Prof. Dr. Hans-Willi Schroiff, Founder of MindChainge, Faculty at RWTH School of Business and Economics


    60-80% of all newly introduced products are no longer on the shelves about one year later - causing an tremendous value destruction for companies, trade, and shareholders.

    This Webinar will introduce you to the logic of a simple model, called "The Spearhead" a systematic process how to transform consumer insights into consumer-centric product concepts that actually sell in the marketplace. Following this logic has proven to produce successful product concepts, thus reducing the percentage of in-market failures.

    The producers of the Shopper Insight in Action Conference invite you to join Prof. Dr. Hans-Willi Schroiff to learn:

  • How to build a "Consumer Learning Plan"

  • Recognize how you can apply these concepts and practices to any agile planning horizon

  • How to transform an anchor theme into a set of creative new product concepts

  • How to select and improve a winning concept

  • How to test product concepts



  • Disrupting the Status Quo, One-on-One: Courage, Empathy and Conversational Intelligence
    Thursday, February 27, 2014 1:00 PM - 1:45 PM ET

    Craig Hatkoff, co-founder of the Tribeca Film Festival, creator of Tribeca Disruptive Innovation Awards in collaboration with Professor Clayton Christensen.
    Rabbi Irwin Kula, president of the CLAL the National Jewish Center for Learning and Leadership, Co-founder and Editor In Chief of TheWisdomDaily.com.
    Judith E. Glaser, is an Organizational Anthropologist and pioneer in the field of Conversational Intelligence.
    Moderated by Julie Anixter, Innovation Excellence Executive Editor.


    Clayton Christensen's epic theory of disruptive innovation in The Innovator's Dilemma has shaped the face of innovation. In 2007, Craig Hatkoff and Rabbi Irwin Kula began an ongoing effort with Christensen, applying his theory to nontraditional and societally critical domains such as spirituality, religion, and ethical and moral development that led to the formation of the Disruptor Foundation - whose mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application, and serve as the advanced research function for disruptive innovation.

    Join us for a provocative web chat on Disrupting the Status Quo, One-on-One: Courage, Empathy and Conversational Intelligence, hosted by the Front End of Innovation and Moderated by Julie Anixter, the Executive Editor of Innovation Excellence, in conversation with Craig Hatkoff and Rabbi Irwin Kula. This is the second installment in a series of six web chats we will host in spring 2014. Sign up for the entire Webinar Series here.



    Sign up to discuss Disrupting the Status Quo, One-on-One: Courage, Empathy and Conversational Intelligence:

  • The Personal Challenge of Disruptive Innovation

  • Decreasing Stress and Fear, Collaborating Better

  • The Role of Conversational Intelligence in Co-Creation

  • Creating the Space to Disrupt




  • Disrupting Organizational Culture: Creating an Environment where Innovation Flourishes-- that Eases Anxiety and Maximizes Opportunities
    Thursday, March 13, 2014 1:00 PM - 1:45 PM ET

    Craig Hatkoff, co-founder of the Tribeca Film Festival, creator of Tribeca Disruptive Innovation Awards in collaboration with Professor Clayton Christensen.
    Rabbi Irwin Kula, president of the CLAL the National Jewish Center for Learning and Leadership, Co-founder and Editor In Chief of TheWisdomDaily.com.
    Moderated by Julie Anixter, Innovation Excellence Executive Editor.


    Clayton Christensen's epic theory of disruptive innovation in The Innovator's Dilemma has shaped the face of innovation. In 2007, Craig Hatkoff and Rabbi Irwin Kula began an ongoing effort with Christensen, applying his theory to nontraditional and societally critical domains such as spirituality, religion, and ethical and moral development that led to the formation of the Disruptor Foundation - whose mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application, and serve as the advanced research function for disruptive innovation.

    Join us for a provocative web chat on Disrupting Organizational Culture, hosted by the Front End of Innovation and Moderated by Julie Anixter, the Executive Editor of Innovation Excellence, in conversation with Craig Hatkoff and Rabbi Irwin Kula. This is the fourth in series of six web chats we will host in spring 2014. Sign up for the entire Webinar Series here.



    Sign up to discuss Disrupting Organizational Culture: Creating an Environment Where Innovation Flourishes-- that Eases Anxiety and Maximizes Opportunities:

  • Disruptive Innovation Inside of Organizations

  • Making Disrupting Businesses Models Easier - The Lessons of the Fosbury Flop

  • Using Stories as the Currency of Change




  • Disrupting Brands: Innovations that Challenge Identity Have a Much Different Dynamic than those Innovations of Pure Utility
    Thursday, March 27, 2014 1:00 PM - 1:45 PM ET

    Craig Hatkoff, co-founder of the Tribeca Film Festival, creator of Tribeca Disruptive Innovation Awards in collaboration with Professor Clayton Christensen.
    Rabbi Irwin Kula, president of the CLAL the National Jewish Center for Learning and Leadership, Co-founder and Editor In Chief of TheWisdomDaily.com.
    Moderated by Julie Anixter, Innovation Excellence Executive Editor.


    Clayton Christensen's epic theory of disruptive innovation in The Innovator's Dilemma has shaped the face of innovation. In 2007, Craig Hatkoff and Rabbi Irwin Kula began an ongoing effort with Christensen, applying his theory to nontraditional and societally critical domains such as spirituality, religion, and ethical and moral development that led to the formation of the Disruptor Foundation - whose mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application, and serve as the advanced researchfunction for disruptive innovation.

    Join us for a provocative web chat on Disrupting Brands, hosted by the Front End of Innovation and Moderated by Julie Anixter, the Executive Editor of Innovation Excellence, in conversation with Craig Hatkoff and Rabbi Irwin Kula. This is the fifth in series of six web chats we will host in spring 2014. Sign up for the entire Webinar Series here.



    Sign up to discuss Disrupting Brands: Innovations that Challenge Identity Have a Much Different Dynamic than those Innovations of Pure Utility:

  • The Utility-Identity Brand Continuum

  • Culture as the Arena for Rapid Meaning Transfer

  • What Artists Can Teach Business about Disruption




  • Disrupting Hell: Innovations in Moral and Ethical Products, Services and Delivery Systems or Accountability in the Age of the Unbeliever
    Thursday, April 10, 2014 1:00 PM - 1:45 PM ET

    Craig Hatkoff, co-founder of the Tribeca Film Festival, creator of Tribeca Disruptive Innovation Awards in collaboration with Professor Clayton Christensen.
    Rabbi Irwin Kula, president of the CLAL the National Jewish Center for Learning and Leadership, Co-founder and Editor In Chief of TheWisdomDaily.com.
    Moderated by Julie Anixter, Innovation Excellence Executive Editor.


    Clayton Christensen's epic theory of disruptive innovation in The Innovator's Dilemma has shaped the face of innovation. In 2007, Craig Hatkoff and Rabbi Irwin Kula began an ongoing effort with Christensen, applying his theory to nontraditional and societally critical domains such as spirituality, religion, and ethical and moral development that led to the formation of the Disruptor Foundation - whose mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application, and serve as the advanced researchfunction for disruptive innovation.

    Join us for a provocative web chat on Innovations in Moral and Ethical Products, Services and Delivery Systems, hosted by the Front End of Innovation and Moderated by Julie Anixter, the Executive Editor of Innovation Excellence, in conversation with Craig Hatkoff and Rabbi Irwin Kula. This is the last segment in series of six web chats we will host in spring 2014. Sign up for the entire Webinar Series here.



    Sign up to discuss Disrupting Hell: Innovations in Moral and Ethical Products, Services and Delivery Systems or Accountability in the Age of the Unbeliever:

  • Pope Francis Revisited

  • Accountability in the Age of the Non-Believer

  • McMorals vs Peanut Butter




  • Leveraging Agile Market Research for Faster, Better Content Optimization
    Thursday, November 14, 2013 2:00 PM - 3:00 PM ET
    Matt Warta, CEO, GutCheck
    Lisa O'Connor, Lead Online Research Strategist, GutCheck


    Only 1 in 10 market-facing decisions have the backing of customer data (HBR, Aug 2012). Nowhere is this shortage of customer feedback more evident than in the concept development process. It's no wonder that a significant percentage of product, packaging, and advertising executions fail every year.

    On-demand tools when coupled with the Agile Research Methodology allow researchers and marketers to identify and optimize winning concepts much earlier in the development process resulting in executions that are both faster to market AND better performing.

    This webinar will feature an interactive, step-by-step review of the concept development process infused with best practices for applying on-demand quant and qual tools using an Agile approach. An in-depth case study will also be provided to illustrate this approach in action. We will reserve the last 15 minutes of the webinar for Q&A.


    How to Gain Real-Time Insights and Produce Actionable Data:
    InsightExpress Moves Needle on Advertising Effectiveness

    Wednesday, October 2, 2013 2:00 PM - 3:00 PM ET
    Mark Ryan, Co-CEO, InsightExpress
    Daniel Ross, SVP of Product, uSamp


    Measuring advertising exposure continues to be a key pain point in the advertising world, but new measurement platforms have enabled firms to become much more sophisticated and analytical in scope. One such example is media analytics and marketing accountability innovator, InsightExpress, who is at the forefront of embracing new methodologies for measuring advertising effectiveness. With vast industry expertise, inventive methodologies and an exclusive brand marketing analytics platform, InsightExpress helps agencies, publishers and advertisers to measure and optimize their marketing initiatives across digital and non-digital media.

    In this webinar, Marc Ryan, Co-Chief Executive Officer explores how he and his team streamlined their measurement and analytics by integrating revolutionary methods for data collection like real-time access to qualified audiences. Joining him is the SVP of Products & Technology at uSamp, Daniel Ross, explaining how self-serve sampling API's can drive the process of advertising effectiveness with automation access to audiences. Together, they have collaborated to capture the previously immeasurable.


    Colorful, Creative & Collaborative: User Stories Unleashed
    Thursday, June 27, 2013 1:00 PM - 2:00 PM ET
    Ellen Gottesdiender, Founder, Principal Consultant, EBG Consulting


    How colorful are your team members' conversations about user stories? Do you know how to tap in to your team's creativity and collaborate effectively to reveal the full spectrum of options for delivering each story's anticipated value? Stories help you uncover user roles and actions! But are you finding that you missed crucial requirements, such as business rules, data, interfaces, environments, or quality attributes? Not sure if you're really focused on the highest value when you discuss stories? .

    Experience how to explore, evaluate, and confirm options for a story by using the 7 Product Dimensions. See how to use color-coded symbols to efficiently and effectively derive holistic, cohesive, and valuable stories. What's more, appreciate how to use these practices for analyzing and planning not only iterations but also product releases and even your product roadmap.


    In this webinar:
    • Understand how the 7 Product Dimensions help you quickly and holistically discover stories
    • Appreciate why working with product options helps your team collaborate powerfully about requirements
    • Recognize how you can apply these concepts and practices to any agile planning horizon

    Effective Fund Distribution Strategies
    Thursday, June 13, 2013 1:00 PM - 3:00 PM ET
    Matt Hougan, EVP, Global Head of Content, Index Universe
    Christopher Lanza, Business Head, Exchange Traded Product Services, Foreside
    Kathleen H. Moriarty, Partner, KattenMuchinRosenman LLP
    Peter Shea, Partner, KattenMuchinRosenman LLP


    This seminar presents best practices for designing and implementing distribution strategies for exchange-traded commodities pools (ETCs), exchange-traded funds (ETFs), closed-end mutual funds, and open-end mutual funds. Each product demands a different strategy. The goal of each strategy is to scale the product's distribution to grow assets under management. This seminar also focuses on building relationships with broker/dealers to gain access to their platforms, implementing effective marketing tactics, and complying with regulatory and reporting obligations.


    Three industry experts will walk participants through:
    • An overview of what's driving AuM growth in each of these fund products
    • Considerations before launching a product
    • What products are hot and why
    • Characteristics that define each distribution channel
    • Marketing as an extension of distribution strategy
    • Compliance and reporting issues


    Beyond Age & Life Stage: Using Psychological Profiling to Better Understand Women
    Wednesday, June 5, 2013 1:00 PM - 2:00 PM ET
    Tinesha Craig, Division Director, of i-on-Women at Insights in Marketing, LLC
    Chad Hinkle, i-on-WomenTM Consumer Behavior Consultant at Insights in Marketing, LLC


    Demographics don't drive her behavior. They are just one brushstroke in the portrait of today's women. In this interactive webinar, Insights in Marketing, LLC's i-on-Women team of experts will discuss how the over reliance on demographics can lead you astray and how a deeper, more holistic understanding of your female target can lead to more impactful marketing. Get a sneak peek into i-on-Women's psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.


    Join Insights in Marketing as we use industry-leading research to:
    • Talk about the pitfalls of stereotyping based on demographics
    • Identify psychological attributes that drive behaviors
    • Explore 2 of our 5 identified psychological profiles of US women
    • Demonstrate the value of psychological profiling through a real-life case study
    • Provide tips to elevate your marketing using these profiles


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