Upcoming Webinars
Beyond Age & Life Stage: Using Psychological Profiling to Better Understand Women
Wednesday, June 5, 2013 1:00 PM - 2:00 PM ET
Tinesha Craig, Division Director, of i-on-Women™ at Insights in Marketing, LLC
Chad Hinkle, i-on-WomenTM Consumer Behavior Consultant at Insights in Marketing, LLC
Demographics don’t drive her behavior. They are just one brushstroke in the portrait of today’s women. In this interactive webinar, Insights in Marketing, LLC’s i-on-Women™ team of experts will discuss how the over reliance on demographics can lead you astray and how a deeper, more holistic understanding of your female target can lead to more impactful marketing. Get a sneak peek into i-on-Women™’s psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.
Join Insights in Marketing as we use industry-leading research to:
● Talk about the pitfalls of stereotyping based on demographics
● Identify psychological attributes that drive behaviors
● Explore 2 of our 5 identified psychological profiles of US women
● Demonstrate the value of psychological profiling through a real-life case study
● Provide tips to elevate your marketing using these profiles
Wednesday, June 5, 2013 1:00 PM - 2:00 PM ET
Tinesha Craig, Division Director, of i-on-Women™ at Insights in Marketing, LLC
Chad Hinkle, i-on-WomenTM Consumer Behavior Consultant at Insights in Marketing, LLC
Demographics don’t drive her behavior. They are just one brushstroke in the portrait of today’s women. In this interactive webinar, Insights in Marketing, LLC’s i-on-Women™ team of experts will discuss how the over reliance on demographics can lead you astray and how a deeper, more holistic understanding of your female target can lead to more impactful marketing. Get a sneak peek into i-on-Women™’s psychological profiles of US women and learn how to use these profiles to create breakthrough marketing.
Join Insights in Marketing as we use industry-leading research to:
● Talk about the pitfalls of stereotyping based on demographics
● Identify psychological attributes that drive behaviors
● Explore 2 of our 5 identified psychological profiles of US women
● Demonstrate the value of psychological profiling through a real-life case study
● Provide tips to elevate your marketing using these profiles
Effective Fund Distribution Strategies
Thursday, June 13, 2013 1:00 PM - 3:00 PM ET
Matt Hougan, EVP, Global Head of Content, Index Universe
Christopher Lanza, Business Head, Exchange Traded Product Services, Foreside
Kathleen H. Moriarty, Partner, KattenMuchinRosenman LLP
Peter Shea, Partner, KattenMuchinRosenman LLP
This seminar presents best practices for designing and implementing distribution strategies for exchange-traded commodities pools (ETCs), exchange-traded funds (ETFs), closed-end mutual funds, and open-end mutual funds. Each product demands a different strategy. The goal of each strategy is to scale the product’s distribution to grow assets under management. This seminar also focuses on building relationships with broker/dealers to gain access to their platforms, implementing effective marketing tactics, and complying with regulatory and reporting obligations.
Three industry experts will walk participants through:
● An overview of what’s driving AuM growth in each of these fund products
● Considerations before launching a product
● What products are hot and why
● Characteristics that define each distribution channel
● Marketing as an extension of distribution strategy
● Compliance and reporting issues
Thursday, June 13, 2013 1:00 PM - 3:00 PM ET
Matt Hougan, EVP, Global Head of Content, Index Universe
Christopher Lanza, Business Head, Exchange Traded Product Services, Foreside
Kathleen H. Moriarty, Partner, KattenMuchinRosenman LLP
Peter Shea, Partner, KattenMuchinRosenman LLP
This seminar presents best practices for designing and implementing distribution strategies for exchange-traded commodities pools (ETCs), exchange-traded funds (ETFs), closed-end mutual funds, and open-end mutual funds. Each product demands a different strategy. The goal of each strategy is to scale the product’s distribution to grow assets under management. This seminar also focuses on building relationships with broker/dealers to gain access to their platforms, implementing effective marketing tactics, and complying with regulatory and reporting obligations.
Three industry experts will walk participants through:
● An overview of what’s driving AuM growth in each of these fund products
● Considerations before launching a product
● What products are hot and why
● Characteristics that define each distribution channel
● Marketing as an extension of distribution strategy
● Compliance and reporting issues
Archived Webinars
Capitalizing on the Power of Big Data: How to Effectively Leverage Big Data to Discover New Insights and Drive Revenue Growth
Thursday, May 9, 2013 1:00 PM - 2:00 PM ET
Jerome Levadoux, Senior Vice President of Products, HP Autonomy
Are you getting everything you can out of your business data?
The rapid explosion of Big Data is changing the way we do business. 90% of data created in an organization is now unstructured - and inherently more difficult to manage - coming from sources like social media, video, texts, audio, email and documents.
And this data is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified. But due to its volume, type and rate of change, most companies are unable to address this valuable data and act on it.
Join us and learn how you can easily manage, understand and leverage all forms of Big Data in real time to discover new opportunities and increase revenue.
Thursday, May 9, 2013 1:00 PM - 2:00 PM ET
Jerome Levadoux, Senior Vice President of Products, HP Autonomy
Are you getting everything you can out of your business data?
The rapid explosion of Big Data is changing the way we do business. 90% of data created in an organization is now unstructured - and inherently more difficult to manage - coming from sources like social media, video, texts, audio, email and documents.
And this data is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified. But due to its volume, type and rate of change, most companies are unable to address this valuable data and act on it.
Join us and learn how you can easily manage, understand and leverage all forms of Big Data in real time to discover new opportunities and increase revenue.
A Step Toward Understanding Path to Purchase: How Shelf Placement Impacts Shoppers' Attention at Shelf
Tuesday, April 30, 2013 1:00 PM - 2:00 PM ET
Rick Scamehorn, Chief Research Officer, InContext Solutions
Brendan Light, VP Research, InContext Solutions
There are many elements to each shopper's Path to Purchase. This talk will share a framework for understanding how these in-store and out-of-store elements impact a shopper's behavior when in-store. This focus on one specific area will show how virtual store technology can build knowledge about the impact of shelf placement on where shoppers look first and first purchase by category.
Tuesday, April 30, 2013 1:00 PM - 2:00 PM ET
Rick Scamehorn, Chief Research Officer, InContext Solutions
Brendan Light, VP Research, InContext Solutions
There are many elements to each shopper's Path to Purchase. This talk will share a framework for understanding how these in-store and out-of-store elements impact a shopper's behavior when in-store. This focus on one specific area will show how virtual store technology can build knowledge about the impact of shelf placement on where shoppers look first and first purchase by category.
Superior Insights Through Information Integration:
Debunking Common Misconceptions and Myths
Thursday, April 25, 2013 1:00 PM - 2:00 PM ET
Kumar Mehta, CEO, blueocean market intelligence
with special guest, Simon Chadwick, Managing Partner, Cambiar Consulting
Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta analysis is just not good enough.
Special guest, Simon Chadwick, Managing Partner of Cambiar Consulting, will set the stage with an insightful overview about the future of research and the evolution towards synthesis. Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, will reveal how to apply a holistic 360 approach to produce better insights and achieve greater business impact. He will also discuss common myths surrounding typical departmental challenges - time, money, access – when applying this integrated approach.
Together, Kumar and Simon will share recommendations for creating a more collaborative exchange between clients and suppliers, and what traits make for a good synthesizer and thought partner.
Debunking Common Misconceptions and Myths
Thursday, April 25, 2013 1:00 PM - 2:00 PM ET
Kumar Mehta, CEO, blueocean market intelligence
with special guest, Simon Chadwick, Managing Partner, Cambiar Consulting
Research departments are being hit with copious amounts of data every day - from primary market research, syndicated data, transactional data, social media etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta analysis is just not good enough.
Special guest, Simon Chadwick, Managing Partner of Cambiar Consulting, will set the stage with an insightful overview about the future of research and the evolution towards synthesis. Using real case studies, Kumar Mehta, CEO at blueocean market intelligence, will reveal how to apply a holistic 360 approach to produce better insights and achieve greater business impact. He will also discuss common myths surrounding typical departmental challenges - time, money, access – when applying this integrated approach.
Together, Kumar and Simon will share recommendations for creating a more collaborative exchange between clients and suppliers, and what traits make for a good synthesizer and thought partner.
Growing Assets Under Management Using ETF Managed Portfolios
Thursday, April 18, 2013 1:00 PM - 2:00 PM ET
Thomas Mosel, Managing Director, Windhaven Investment Management
Eric Pollackov, Managing Director, ETF Capital Markets, Charles Schwab Investment Management
This seminar aims to educate financial advisors and institutional decision-makers on the merits of creating, implementing, and managing portfolios of ETF products to grow assets under management. We have brought together two of the ETF industry’s leading firms: Charles Schwab, which pioneered commission-free ETF trading when it launched its first suite of ETFs in 2009; and Windhaven Investment Management Inc., a leader in ETF managed portfolios with assets over $15 billion under management.
What you will learn:
● ETF industry trends
● How distribution is proving key to the success of ETF providers
● Tax management for ETF portfolio strategies
● Benchmarking: full replication vs. optimization
● Creating and managing ETF portfolios for various risk profiles using both strategic and tactical allocation techniques
● Explicit and implicit costs of ETFs
Thursday, April 18, 2013 1:00 PM - 2:00 PM ET
Thomas Mosel, Managing Director, Windhaven Investment Management
Eric Pollackov, Managing Director, ETF Capital Markets, Charles Schwab Investment Management
This seminar aims to educate financial advisors and institutional decision-makers on the merits of creating, implementing, and managing portfolios of ETF products to grow assets under management. We have brought together two of the ETF industry’s leading firms: Charles Schwab, which pioneered commission-free ETF trading when it launched its first suite of ETFs in 2009; and Windhaven Investment Management Inc., a leader in ETF managed portfolios with assets over $15 billion under management.
What you will learn:
● ETF industry trends
● How distribution is proving key to the success of ETF providers
● Tax management for ETF portfolio strategies
● Benchmarking: full replication vs. optimization
● Creating and managing ETF portfolios for various risk profiles using both strategic and tactical allocation techniques
● Explicit and implicit costs of ETFs
How Frugal Innovation is Revitalizing Western Economies
Tuesday, April 9, 2013 11:30 AM - 12:30 PM ET
Navi Radjou, Innovation & Leadership Strategist, Co-Author, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and From Smart to Wise
“Frugal innovation” is a groundbreaking new business and social paradigm. It has been widely practiced in emerging markets such as India, China, and Brazil where people turn high complexity and resource scarcity into an opportunity to innovate faster, better, and cheaper.
But today, frugal innovation is being adopted by visionary entrepreneurs, companies and government agencies in the US and Europe who are learning to innovate cost-effectively and sustainably under severe resource constraints. Eschewing the traditional “bigger is better” R&D approach, these Western pioneers are creating “good enough” solutions that deliver more value at less cost to consumers and citizens alike in sectors ranging from healthcare to education to manufacturing to retail to financial services. In doing so, they are unleashing a new wave of inclusive and sustainable economic growth in Western economies.
This seminal webinar on Frugal Innovation will vividly describe the unfolding “frugal innovation revolution” across US and Europe and identify the key players in business, government, and nonprofit sectors driving this new movement in the West and unveil the best practices of early adopters of frugal innovation in US and Europe—and offer tools and techniques you can use to successfully implement this groundbreaking business concept within your own organization.
Join us to discover:
● What is “frugal innovation” and how it radically different from traditional R&D and innovation models?
● Why is frugal innovation a disruptive business paradigm—and a revolutionary new social phenomenon?
● How can frugal innovation help my organization “do more with less”—and help me innovate faster, better, and cheaper?
● Who are the early adopters of frugal innovation in US and Europe—and what lessons can we learn from them?
● How can I effectively adopt the frugal innovation principles in my organization by investing in the right people, processes, technologies, and partnerships?
Tuesday, April 9, 2013 11:30 AM - 12:30 PM ET
Navi Radjou, Innovation & Leadership Strategist, Co-Author, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and From Smart to Wise
“Frugal innovation” is a groundbreaking new business and social paradigm. It has been widely practiced in emerging markets such as India, China, and Brazil where people turn high complexity and resource scarcity into an opportunity to innovate faster, better, and cheaper.
But today, frugal innovation is being adopted by visionary entrepreneurs, companies and government agencies in the US and Europe who are learning to innovate cost-effectively and sustainably under severe resource constraints. Eschewing the traditional “bigger is better” R&D approach, these Western pioneers are creating “good enough” solutions that deliver more value at less cost to consumers and citizens alike in sectors ranging from healthcare to education to manufacturing to retail to financial services. In doing so, they are unleashing a new wave of inclusive and sustainable economic growth in Western economies.
This seminal webinar on Frugal Innovation will vividly describe the unfolding “frugal innovation revolution” across US and Europe and identify the key players in business, government, and nonprofit sectors driving this new movement in the West and unveil the best practices of early adopters of frugal innovation in US and Europe—and offer tools and techniques you can use to successfully implement this groundbreaking business concept within your own organization.
Join us to discover:
● What is “frugal innovation” and how it radically different from traditional R&D and innovation models?
● Why is frugal innovation a disruptive business paradigm—and a revolutionary new social phenomenon?
● How can frugal innovation help my organization “do more with less”—and help me innovate faster, better, and cheaper?
● Who are the early adopters of frugal innovation in US and Europe—and what lessons can we learn from them?
● How can I effectively adopt the frugal innovation principles in my organization by investing in the right people, processes, technologies, and partnerships?
The Non-User Fallacy: How Abreva Leveraged Loyalists to Convert Non-Users
Wednesday, April 3, 2013 11:00 AM - 12:00 PM ET
Elizabeth Latoracca, Global Insights Director of Pain Management, GlaxoSmithKline
Kristian Aloma, Senior Consultant, Team Lead, Brandtrust
At the time of the study, the Abreva team possessed considerable knowledge regarding the category and consumer's needs and motivations. However, then brand did not understand the disconnect between non-users desires for treatment and the rationalizations at shelf to choose less expensive, second tier brands. Why was the Abreva team missing the mark with non-users when all signs pointed to 'yes'? They were chasing the wrong idea and asking the wrong questions.
While a typical approach would focus on studying non-users and uncovering their attitudes toward the brand and their rationale for not using the brand, Abreva partnered with Brandtrust to understand how and why non-users became users. By focusing on those who currently use the brand, the brand was able to not only uncover what obstacles prevent non-users from trial, but also what motivates non-users to move into trial.
In this presentation, you will learn:
● Why reframing the research question may reveal a more valuable source of insight
● Why studying brand loyalists offers more insight than can be leveraged to bring non-users and rejecters into the brand
● Deliver a more personal and targeted customer experience
● How emotional insights can transform a campaign from one focused on rational benefits to one that connects to consumers at a deeper, psychological level
Wednesday, April 3, 2013 11:00 AM - 12:00 PM ET
Elizabeth Latoracca, Global Insights Director of Pain Management, GlaxoSmithKline
Kristian Aloma, Senior Consultant, Team Lead, Brandtrust
At the time of the study, the Abreva team possessed considerable knowledge regarding the category and consumer's needs and motivations. However, then brand did not understand the disconnect between non-users desires for treatment and the rationalizations at shelf to choose less expensive, second tier brands. Why was the Abreva team missing the mark with non-users when all signs pointed to 'yes'? They were chasing the wrong idea and asking the wrong questions.
While a typical approach would focus on studying non-users and uncovering their attitudes toward the brand and their rationale for not using the brand, Abreva partnered with Brandtrust to understand how and why non-users became users. By focusing on those who currently use the brand, the brand was able to not only uncover what obstacles prevent non-users from trial, but also what motivates non-users to move into trial.
In this presentation, you will learn:
● Why reframing the research question may reveal a more valuable source of insight
● Why studying brand loyalists offers more insight than can be leveraged to bring non-users and rejecters into the brand
● Deliver a more personal and targeted customer experience
● How emotional insights can transform a campaign from one focused on rational benefits to one that connects to consumers at a deeper, psychological level
Winning the Brand Share Battle
Tuesday, December 18, 2012 1:00 PM - 2:00 PM ET
Kirsten Zapiec, Senior Vice President, TNS
Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands – where the growth opportunities lie and when a brand is at risk.
To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.
Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities – and the best ways to deal with each of them.
Tuesday, December 18, 2012 1:00 PM - 2:00 PM ET
Kirsten Zapiec, Senior Vice President, TNS
Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands – where the growth opportunities lie and when a brand is at risk.
To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.
Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities – and the best ways to deal with each of them.
Understanding the Voice of the Customer: How to Effectively Gather and Leverage Customer Insight from Multiple Channels to Enhance the Customer Experience
Tuesday, December 11, 2012 1:00 PM - 2:00 PM ET
Dan Burke, Vice President eBusiness, Autonomy, a HP Company
Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.
Learn how you can easily:
● Collect real-time customer insight across channels
● Discover and act upon emerging customer trends
● Deliver a more personal and targeted customer experience
● Increase customer loyalty and reduce churn
Tuesday, December 11, 2012 1:00 PM - 2:00 PM ET
Dan Burke, Vice President eBusiness, Autonomy, a HP Company
Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.
Learn how you can easily:
● Collect real-time customer insight across channels
● Discover and act upon emerging customer trends
● Deliver a more personal and targeted customer experience
● Increase customer loyalty and reduce churn
Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand
Wednesday, December 5, 2012 1:00 PM - 2:00 PM ET
Erin Barber, Vice President, C+R Research
Mary McIlrath, Ph.D., Senior Vice President, C+R Research
Nowadays, there's a focus on the Millennial generation and understanding what makes them tick. However, we've uncovered what's relevant and present across all generations, including Millennials. Hard economic times have shifted the way most consumers prioritize the pieces of their lives and the way they select brands to help them walk their chosen path. Balance is not a new concept but cultural changes have forced many to reconsider how they can achieve it. In this research, we delved into multi-generational consumers' lives to get a holistic understanding of what they're doing and how they feel about their lives on a daily basis. We uncovered what brands are currently helping them and what your brand could do to help consumers reach their goals.
Using a multi-pronged approach - in-depth online discussions, mobile and video ethnography, online chats, and online surveys - we captured the latest balancing act and what it means for your brand. In this webinar, learn how you can:
● Help sustain your consumer's household ecosystem
● Keep your consumer's eye on the big picture
● Shift the focus to progress, not perfection
● Win by understanding the new family team
● Trade in the currency of time
Wednesday, December 5, 2012 1:00 PM - 2:00 PM ET
Erin Barber, Vice President, C+R Research
Mary McIlrath, Ph.D., Senior Vice President, C+R Research
Nowadays, there's a focus on the Millennial generation and understanding what makes them tick. However, we've uncovered what's relevant and present across all generations, including Millennials. Hard economic times have shifted the way most consumers prioritize the pieces of their lives and the way they select brands to help them walk their chosen path. Balance is not a new concept but cultural changes have forced many to reconsider how they can achieve it. In this research, we delved into multi-generational consumers' lives to get a holistic understanding of what they're doing and how they feel about their lives on a daily basis. We uncovered what brands are currently helping them and what your brand could do to help consumers reach their goals.
Using a multi-pronged approach - in-depth online discussions, mobile and video ethnography, online chats, and online surveys - we captured the latest balancing act and what it means for your brand. In this webinar, learn how you can:
● Help sustain your consumer's household ecosystem
● Keep your consumer's eye on the big picture
● Shift the focus to progress, not perfection
● Win by understanding the new family team
● Trade in the currency of time
How Evolutionary Algorithms are Changing Consumer Innovation
Tuesday, October 30, 2012 11:00 AM - 12:00 PM ET
Amit Dhand, Executive Vice President of Global Client Services, Affinnova
Evolutionary Algorithms have permanently changed the way we use the Internet and listen to music. In fact, EAs are the driving force behind companies like Google, Pandora and Amazon. Now, the science of Evolutionary Algorithms (EAs) is being translated across all industries and literally changing the face of innovation. This case study driven seminar will share how leading consumer-driven companies like Dannon, Sprite and Fanta, as well as companies in retail, technology and financial services have implemented EAs to drive higher innovation success rates.
While consumers are not rational creatures, traditional market research often follows an assumption of complete rationality thereby limiting the consumer insights gained through those means. EAs have allowed researchers and marketers to overcome the irrationality conundrum and allow for testing of as many options as they have ideas in a quantitative, projectable manner.
This webinar will share:
● How evolutionary algorithms are changing the way leading companies innovate
● Case studies from products launched using EAs
● How to test lots of ideas quantitatively
● How the EAs account for the irrational consumer mind
● How to measure return on innovation from EAs
● How to use consumer choice to overcome traditional limitations of concept testing
Tuesday, October 30, 2012 11:00 AM - 12:00 PM ET
Amit Dhand, Executive Vice President of Global Client Services, Affinnova
Evolutionary Algorithms have permanently changed the way we use the Internet and listen to music. In fact, EAs are the driving force behind companies like Google, Pandora and Amazon. Now, the science of Evolutionary Algorithms (EAs) is being translated across all industries and literally changing the face of innovation. This case study driven seminar will share how leading consumer-driven companies like Dannon, Sprite and Fanta, as well as companies in retail, technology and financial services have implemented EAs to drive higher innovation success rates.
While consumers are not rational creatures, traditional market research often follows an assumption of complete rationality thereby limiting the consumer insights gained through those means. EAs have allowed researchers and marketers to overcome the irrationality conundrum and allow for testing of as many options as they have ideas in a quantitative, projectable manner.
This webinar will share:
● How evolutionary algorithms are changing the way leading companies innovate
● Case studies from products launched using EAs
● How to test lots of ideas quantitatively
● How the EAs account for the irrational consumer mind
● How to measure return on innovation from EAs
● How to use consumer choice to overcome traditional limitations of concept testing
Best Practices in Mobile Research - Successes, Failures & Lessons Learned
Thursday, October 4, 2012 1:00 PM - 2:00 PM ET
Sean Conry, Vice President of Mobile Solutions, Confirmit
Webinar participants will leave with a new appreciation for the mobile industry and the tole it currently plays and can potentially play in customer engagement. We will share, through real case studies from around the globe, the challenges and pitfalls of implementing a research methodology that relies on mobile solutions. More importantly, we will share the wonderfully deep insights and findings that can be delivered through a mobile implementation, as part of your multi-channel strategy.
We will explore best practices, dispel myths as well as show how more recently introduced features, such as GPS tracking, photo capture, video capture and playback, increase the depth of data in a meaningful and measurable way. We will help you appreciate the opportunities and challenges in managing the mountains of unstructured data that you can now collect such as photos and GPS coordinates and how teasing out the insights will allow you to deliver even more value.
Thursday, October 4, 2012 1:00 PM - 2:00 PM ET
Sean Conry, Vice President of Mobile Solutions, Confirmit
Webinar participants will leave with a new appreciation for the mobile industry and the tole it currently plays and can potentially play in customer engagement. We will share, through real case studies from around the globe, the challenges and pitfalls of implementing a research methodology that relies on mobile solutions. More importantly, we will share the wonderfully deep insights and findings that can be delivered through a mobile implementation, as part of your multi-channel strategy.
We will explore best practices, dispel myths as well as show how more recently introduced features, such as GPS tracking, photo capture, video capture and playback, increase the depth of data in a meaningful and measurable way. We will help you appreciate the opportunities and challenges in managing the mountains of unstructured data that you can now collect such as photos and GPS coordinates and how teasing out the insights will allow you to deliver even more value.
Maximizing the Organizational Value of Insights
Wednesday, September 12, 2012 1:00 PM - 2:00 PM ET
Bruce Vierck, Vice President, RTC
Andy Cremer, Vice President, Retail Planning & Design, RTC
Are you frustrated by requests for new insights while those previously discovered go unleveraged? Does your organization struggle with crystallizing insights, making them accessible and understood, or translating them into actionable innovation?
Most marketers have no shortage of research findings, but to return the investment, findings must be turned into insights that are accessed, understood and used by company stakeholders.
Join us for a webinar in which we'll share best-in-class methods for maximizing the organizational value of insights.
We'll address solutions to challenges such as getting insights internalized by company stakeholders and getting more mileage from research by "connecting the dots" from research to insights to implications, strategies and activated solutions. And we'll review case studies with major brand companies and retailers, and offer learnings, including:
● Formal and informal methods for turning findings into insights
● New tools for socializing insights across organizations
● Techniques for aligning teams around implications and forward-thinking retail programs
Wednesday, September 12, 2012 1:00 PM - 2:00 PM ET
Bruce Vierck, Vice President, RTC
Andy Cremer, Vice President, Retail Planning & Design, RTC
Are you frustrated by requests for new insights while those previously discovered go unleveraged? Does your organization struggle with crystallizing insights, making them accessible and understood, or translating them into actionable innovation?
Most marketers have no shortage of research findings, but to return the investment, findings must be turned into insights that are accessed, understood and used by company stakeholders.
Join us for a webinar in which we'll share best-in-class methods for maximizing the organizational value of insights.
We'll address solutions to challenges such as getting insights internalized by company stakeholders and getting more mileage from research by "connecting the dots" from research to insights to implications, strategies and activated solutions. And we'll review case studies with major brand companies and retailers, and offer learnings, including:
● Formal and informal methods for turning findings into insights
● New tools for socializing insights across organizations
● Techniques for aligning teams around implications and forward-thinking retail programs
Driving Best-in-Class Customer Experience - Beyond Social Media Listening
Tuesday, August 7, 2012 12:00 PM - 1:00 PM ET
Sangita Joshi, Co-Founder & Managing Partner, EmPower Research
Today the rise in customer participation in Social Media is pushing marketers and researchers to listen and learn from Social Media conversations. While numerous applications of Social Media research are taking shape, understanding customer experience through the new media is gaining tremendous mind-share.
Social Media provides an excellent platform to listen to customer concerns, criticisms, and feedback, and address issues through one-to-one engagement. Social Media listening helps brand managers and marketers in not only differentiating their service quality but also aligning them with customer expectations, thus, driving greater satisfaction and better experience. In this session, you learn how Social Media can provide holistic insights on the "voice of consumer".
You'll learn:
● Understanding and measuring customer experience through Social Media - the possibilities today
● Beyond listening - Tracking the voice of the consumer across the relationship cycle
● Social engagement - The path to improving Net Promoter Score/Customer Satisfaction Index
Tuesday, August 7, 2012 12:00 PM - 1:00 PM ET
Sangita Joshi, Co-Founder & Managing Partner, EmPower Research
Today the rise in customer participation in Social Media is pushing marketers and researchers to listen and learn from Social Media conversations. While numerous applications of Social Media research are taking shape, understanding customer experience through the new media is gaining tremendous mind-share.
Social Media provides an excellent platform to listen to customer concerns, criticisms, and feedback, and address issues through one-to-one engagement. Social Media listening helps brand managers and marketers in not only differentiating their service quality but also aligning them with customer expectations, thus, driving greater satisfaction and better experience. In this session, you learn how Social Media can provide holistic insights on the "voice of consumer".
You'll learn:
● Understanding and measuring customer experience through Social Media - the possibilities today
● Beyond listening - Tracking the voice of the consumer across the relationship cycle
● Social engagement - The path to improving Net Promoter Score/Customer Satisfaction Index
How to Successfully Execute Innovation Strategy: A Parker Case Study
Wednesday, July 18, 2012 1:00 PM - 2:00 PM ET
Bill Beane, Corporate Director of Winovation Systems, Parker Hannifin
Parker Hannifin is the world's leading manufacturer of motion and control systems. In recent years, the $12B business has been widely lauded for its "Win" strategy, a decade-old, multi-faceted initiative credited with generating record revenues and profits. "Winovation", the innovation-focused pillar of the "Win" effort, is an integral part of the Parker success story, accounting for dramatic increases in portfolio values and steady year-over-year expansion of organic growth from new products.
Hear one of Parker's top innovation executives provide an instructive, inside look at the strategies, processes and operational principles that underpin "Winovation's" remarkable success. Gain insights into what this Fortune 500 stalwart does to fill its product development pipeline with high-margin, new-to-the-world offerings, and how it's able to consistently drive measurable and repeatable business results from innovation investments.
You'll learn:
● Why fewer projects can actually mean higher portfolio value
● How to achieve the right balance between creativity and innovation execution
● Best practices for measuring innovation-driven growth
● Six keys to achieving consistent, high-value innovation performance
Wednesday, July 18, 2012 1:00 PM - 2:00 PM ET
Bill Beane, Corporate Director of Winovation Systems, Parker Hannifin
Parker Hannifin is the world's leading manufacturer of motion and control systems. In recent years, the $12B business has been widely lauded for its "Win" strategy, a decade-old, multi-faceted initiative credited with generating record revenues and profits. "Winovation", the innovation-focused pillar of the "Win" effort, is an integral part of the Parker success story, accounting for dramatic increases in portfolio values and steady year-over-year expansion of organic growth from new products.
Hear one of Parker's top innovation executives provide an instructive, inside look at the strategies, processes and operational principles that underpin "Winovation's" remarkable success. Gain insights into what this Fortune 500 stalwart does to fill its product development pipeline with high-margin, new-to-the-world offerings, and how it's able to consistently drive measurable and repeatable business results from innovation investments.
You'll learn:
● Why fewer projects can actually mean higher portfolio value
● How to achieve the right balance between creativity and innovation execution
● Best practices for measuring innovation-driven growth
● Six keys to achieving consistent, high-value innovation performance
Understanding How Key Customer Life Events Drive Brand Innovation
Tuesday, June 19, 2012 1:00 PM - 2:00 PM ET
Jim Whaley, Questback
Consumers are faced with brand decisions everyday - from the browser they use when surfing the Internet, to their toothpaste choice and where they get gas. When did these brand choices begin? How early in the buying cycle did the consumer experience influence their purchase decision? This is a question we may lose site of. But today, brands must understand key milestones and triggers in a customer's life (a baby shower, opening a checking account, or moving out on your own) to build a better brand promise. They must understand where and how customers get information and their experiences and how they use that information to make decisions about your brand.
As a result, leaders struggle with decisions about funding and prioritizing projects and new campaigns. It is critical now more than ever, that brands take a deeper look at their insights programs and marketing channels and how they manage them. Join Questback Vice President, Jim Whaley, as he presents "Understanding How Key Consumer Life Events Drive Brand Innovation."
During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today:
● Understanding key customer-event touchpoints;
● Aligning marketing communications and your agency partners with new media ralities
● Incorporating insights into business processes; and
● How to best share information with key stakeholders in your organization for decision support
Jim will share what some of the biggest brands are doing to engage with customers and track customer experiences to gather insights for product, channel and brand innovation. And he'll wrap it up with some recommendations on what you can begin doing today to better understand the influences on your customer and their buying behaviors.
Tuesday, June 19, 2012 1:00 PM - 2:00 PM ET
Jim Whaley, Questback
Consumers are faced with brand decisions everyday - from the browser they use when surfing the Internet, to their toothpaste choice and where they get gas. When did these brand choices begin? How early in the buying cycle did the consumer experience influence their purchase decision? This is a question we may lose site of. But today, brands must understand key milestones and triggers in a customer's life (a baby shower, opening a checking account, or moving out on your own) to build a better brand promise. They must understand where and how customers get information and their experiences and how they use that information to make decisions about your brand.
As a result, leaders struggle with decisions about funding and prioritizing projects and new campaigns. It is critical now more than ever, that brands take a deeper look at their insights programs and marketing channels and how they manage them. Join Questback Vice President, Jim Whaley, as he presents "Understanding How Key Consumer Life Events Drive Brand Innovation."
During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today:
● Understanding key customer-event touchpoints;
● Aligning marketing communications and your agency partners with new media ralities
● Incorporating insights into business processes; and
● How to best share information with key stakeholders in your organization for decision support
Jim will share what some of the biggest brands are doing to engage with customers and track customer experiences to gather insights for product, channel and brand innovation. And he'll wrap it up with some recommendations on what you can begin doing today to better understand the influences on your customer and their buying behaviors.
Unlocking the Pharmacy Channel for Clinical Trial Patient Recruitment
May 17, 2012 | 2:00 PM-3:00PM EDT
Presented by McKesson
View this Webinar Now: https://cc.readytalk.com/r/qe8shknapfvb
Mention code: P1800W1Webpage
Harnessing the Insight from Big Data to Increase Online Marketing Performance
Wednesday, March 28, 2012 1:00 PM - 2:00 PM ET
Matt Malden, Vice President, Promote Division, Autonomy, an HP Company
Successful businesses have harnessed the power of online advertising to attract and convert customers. With increased data and web analytics, marketing has never been held more accountable to deliver traffic, leads and revenue.
While marketers have always dreamed of having access to robust analytics regarding their advertising efforts, they have suddenly found that they are inundated with an overabundance of data that is impossible to manually consume and make actionable. In this web seminar, we will focus on how marketers can manage big data to deliver increased yields on their online marketing campaigns.
● How can you manage and analyze big data to continuously optimize keywords, ads and bids against sophisticated competitors?
● What combination of metrics defines online marketing success for your company and how to you optimize it?
● How do you use sophisticated portfolio-based techniques to make superior budget allocation decisions?
Wednesday, March 28, 2012 1:00 PM - 2:00 PM ET
Matt Malden, Vice President, Promote Division, Autonomy, an HP Company
Successful businesses have harnessed the power of online advertising to attract and convert customers. With increased data and web analytics, marketing has never been held more accountable to deliver traffic, leads and revenue.
While marketers have always dreamed of having access to robust analytics regarding their advertising efforts, they have suddenly found that they are inundated with an overabundance of data that is impossible to manually consume and make actionable. In this web seminar, we will focus on how marketers can manage big data to deliver increased yields on their online marketing campaigns.
● How can you manage and analyze big data to continuously optimize keywords, ads and bids against sophisticated competitors?
● What combination of metrics defines online marketing success for your company and how to you optimize it?
● How do you use sophisticated portfolio-based techniques to make superior budget allocation decisions?
The Future of Online Testing
Thursday, April 12 1:00 PM - 2:00 PM EDT
Joe Stanhope, Senior Analyst, Forrester Research, Inc.
Annie Weinberger, VP of Marketing, Autonomy, an HP Company
Businesses today are spending unprecedented amounts of money attracting and converting customers - via search engines, pay-per-click ads and other tactics. But research shows that they are only converting 2-3% of visitors into actual customers. So what can you do to improve your ROI?
In this webinar, our guest speaker, Joe Stanhope, Senior Analyst at Forrester Research, Inc., will share best practices for testing, targeting and where the world of online testing is heading.
This webinar will discuss:
● How to prepare for successful testing
● Segmentation strategies
● The importance of digital intelligence to drive testing and targeting
Join us at the webinar and learn best practices from and industry analyst and how several leading companies have made subtle changes to their marketing campaigns that have produced double digit increases in conversion rates and online sales.
Thursday, April 12 1:00 PM - 2:00 PM EDT
Joe Stanhope, Senior Analyst, Forrester Research, Inc.
Annie Weinberger, VP of Marketing, Autonomy, an HP Company
Businesses today are spending unprecedented amounts of money attracting and converting customers - via search engines, pay-per-click ads and other tactics. But research shows that they are only converting 2-3% of visitors into actual customers. So what can you do to improve your ROI?
In this webinar, our guest speaker, Joe Stanhope, Senior Analyst at Forrester Research, Inc., will share best practices for testing, targeting and where the world of online testing is heading.
This webinar will discuss:
● How to prepare for successful testing
● Segmentation strategies
● The importance of digital intelligence to drive testing and targeting
Join us at the webinar and learn best practices from and industry analyst and how several leading companies have made subtle changes to their marketing campaigns that have produced double digit increases in conversion rates and online sales.
Passport Please! Best Practices in Executing Online Research in Emerging Markets
Wednesday, March 7, 2012 1:00 PM - 2:00 PM EDT
Jason Scott, Senior Vice President, EMI Online Research Solutions
Aaron Walton, Vice President, Client Services, EMI Online Research
With the US economy continuing to lag, many companies are banking on growth from emerging markets and other global hotspots, and are relying on consumer insights teams to help spearhead the charge. Many of these global initiatives are being managed from US teams with little knowledge themselves of how to apply research best practices within markets very different than our own.
This webinar reveals specific centers of new online research growth including APAC, Latin America, Russia, Turkey and the Middle East. While most online research is doable, not all is done well. We take a market by market look at what works well and not so well when attempting to executive online research in these ever more popular geographies.
You will walk away with the following key learnings:
● Targeting Available
● Panelist Counts
● Cost Expectations
● Cultural Implications
● Best Practices
Wednesday, March 7, 2012 1:00 PM - 2:00 PM EDT
Jason Scott, Senior Vice President, EMI Online Research Solutions
Aaron Walton, Vice President, Client Services, EMI Online Research
With the US economy continuing to lag, many companies are banking on growth from emerging markets and other global hotspots, and are relying on consumer insights teams to help spearhead the charge. Many of these global initiatives are being managed from US teams with little knowledge themselves of how to apply research best practices within markets very different than our own.
This webinar reveals specific centers of new online research growth including APAC, Latin America, Russia, Turkey and the Middle East. While most online research is doable, not all is done well. We take a market by market look at what works well and not so well when attempting to executive online research in these ever more popular geographies.
You will walk away with the following key learnings:
● Targeting Available
● Panelist Counts
● Cost Expectations
● Cultural Implications
● Best Practices
Driving Change with Mobile Marketing Strategies
Thursday, February 2, 2012 12:00 PM - 1:00 PM EST
Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test, Founder, The Hayzlett
It's time for brand marketers to stand out. Former Fortune 100 C-Level Executive, bestselling author and marketing expert, Jeffrey Hayzlett will be hosting a discussion on how to run the gauntlet in the ever-changing business landscape, and sharing with marketers some advice to make it through alive.
Mobile marketing strategies need to be built into your marketing plans for 2012 and beyond. Your mobile strategy does not need to be a huge technological investment...
Marketers adapted QR codes to campaigns to engage their audience, and we're now seeing an evolution in 2D mobile barcodes to increase the engagement level. It's time to lead, drive change, and grow profits in your organization.
The most dangerous move in business is the failure to make a move at all.
Thursday, February 2, 2012 12:00 PM - 1:00 PM EST
Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test, Founder, The Hayzlett
It's time for brand marketers to stand out. Former Fortune 100 C-Level Executive, bestselling author and marketing expert, Jeffrey Hayzlett will be hosting a discussion on how to run the gauntlet in the ever-changing business landscape, and sharing with marketers some advice to make it through alive.
Mobile marketing strategies need to be built into your marketing plans for 2012 and beyond. Your mobile strategy does not need to be a huge technological investment...
Marketers adapted QR codes to campaigns to engage their audience, and we're now seeing an evolution in 2D mobile barcodes to increase the engagement level. It's time to lead, drive change, and grow profits in your organization.
The most dangerous move in business is the failure to make a move at all.
Insights that Drive Innovation
Wednesday, February 1, 2012 1:00 PM - 2:00 PM EDT
Jeffrey Henning, Chief Marketing Officer, Affinnova
Tamara Barber, Senior Director, Strategic Marketing, Affinnova
Every market researcher dreams of providing the breakthrough insight that revolutionizes their company and its industry. Every researcher hopes to provide insights that fuel the success of new products, advertising and packaging. Such success comes in part from casting a wide net when it comes to innovation and insights.
Join popular bloggers Jeffrey Henning and Tamara Barber of Affinnova as they discuss the challenges with the traditional "idea funnel" and how new methods of concept testing and concept optimization can unleash the insights that every researcher desires.
You'll learn:
● How concept optimization differs from concept testing
● How the two methods can work together
● How the secret of "divergent collaboration" improves concept preference performance by 60%
● How to unlock insights that double launch rates and more than double in-market success
Wednesday, February 1, 2012 1:00 PM - 2:00 PM EDT
Jeffrey Henning, Chief Marketing Officer, Affinnova
Tamara Barber, Senior Director, Strategic Marketing, Affinnova
Every market researcher dreams of providing the breakthrough insight that revolutionizes their company and its industry. Every researcher hopes to provide insights that fuel the success of new products, advertising and packaging. Such success comes in part from casting a wide net when it comes to innovation and insights.
Join popular bloggers Jeffrey Henning and Tamara Barber of Affinnova as they discuss the challenges with the traditional "idea funnel" and how new methods of concept testing and concept optimization can unleash the insights that every researcher desires.
You'll learn:
● How concept optimization differs from concept testing
● How the two methods can work together
● How the secret of "divergent collaboration" improves concept preference performance by 60%
● How to unlock insights that double launch rates and more than double in-market success
Objects in Mirror Are Closer then They Appear
Wednesday, January 25, 2012 1:00 PM - 2:00 PM EDT
Kevin Lonnie, CEO & Founder, KL Communications
Sean Holbert, Executive VP, Client Relations, KL Communications
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.
Over the next 10 years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.
Attendees will learn about:
● Social Media Listening: How to integrate conversations about your brand into traditional MR to validate findings and generate new hypotheses.
● Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing, fun environment as it will be to craft questions
● Crowdsourcing of New Products/Services: Passionate customers don't want to just sit on the sidelines, they want to participate in the creation process.
● Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can't equal.
● MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
● Mobile: Finally, we can capture customers in the moment of their purchase decision.
● The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unline anything we've ever seen before.
We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!
Wednesday, January 25, 2012 1:00 PM - 2:00 PM EDT
Kevin Lonnie, CEO & Founder, KL Communications
Sean Holbert, Executive VP, Client Relations, KL Communications
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.
Over the next 10 years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.
Attendees will learn about:
● Social Media Listening: How to integrate conversations about your brand into traditional MR to validate findings and generate new hypotheses.
● Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing, fun environment as it will be to craft questions
● Crowdsourcing of New Products/Services: Passionate customers don't want to just sit on the sidelines, they want to participate in the creation process.
● Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can't equal.
● MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
● Mobile: Finally, we can capture customers in the moment of their purchase decision.
● The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unline anything we've ever seen before.
We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!
Assessing the State of Innovation: How Does Your Company Rate?
Tuesday, January 24, 2012 1:00 PM - 2:00 PM EDT
David Matheson, Ph.D., President & CEO, SmartOrg Inc.
Don Creswell, Vice President Sales & Marketing, SmartOrg Inc.
During Engagements with Fortune 1000 companies and at several executive workshops, Dr. Matheson has identified concerns among innovation leaders over the current state of innovation. Issues include disappointment with popular approaches to ideation and management of the innovation process. Based on his findings and on his recently published article, David will explore four "must do" practices to improve the value returned by your innovation efforts.
Participants will learn:
● Better ways to identify winning innovation
● Four "must do" practices to improve innovation value
● Why you can't consistently predict winners, but you can develop a winning portfolio
Plus, all registrations will receive complimentary copies of the following white papers: "Assessing the State of Innovation", "Perfecting the Recipe for Breakthrough Innovation" & "Optimizing Product Portfolios with Advanced PPM"
Tuesday, January 24, 2012 1:00 PM - 2:00 PM EDT
David Matheson, Ph.D., President & CEO, SmartOrg Inc.
Don Creswell, Vice President Sales & Marketing, SmartOrg Inc.
During Engagements with Fortune 1000 companies and at several executive workshops, Dr. Matheson has identified concerns among innovation leaders over the current state of innovation. Issues include disappointment with popular approaches to ideation and management of the innovation process. Based on his findings and on his recently published article, David will explore four "must do" practices to improve the value returned by your innovation efforts.
Participants will learn:
● Better ways to identify winning innovation
● Four "must do" practices to improve innovation value
● Why you can't consistently predict winners, but you can develop a winning portfolio
Plus, all registrations will receive complimentary copies of the following white papers: "Assessing the State of Innovation", "Perfecting the Recipe for Breakthrough Innovation" & "Optimizing Product Portfolios with Advanced PPM"
Identifying & Acquiring 500,000 Customers on Facebook & Measure ROI in 120 Days (A Case Study)
Tuesday, December 13, 2011 1:00 PM - 2:00 PM EDT
Jeff French, Co-Founder & CEO, LoudDoor
This case study presentation will demonstrate a data driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. In addition, the case study will cover curtting edge optimization techniques for Facebook's News Feed algorithm (EdgeRank).
● 70% of all posts are never seen that come from brands
● A post that makes top stories is 20 times more likely to have action taken on it - Are you reaching top stories?
● Less than 2% of people return to a page after liking it. Do you know why? EdgeRank is everything for brands.
Tuesday, December 13, 2011 1:00 PM - 2:00 PM EDT
Jeff French, Co-Founder & CEO, LoudDoor
This case study presentation will demonstrate a data driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. In addition, the case study will cover curtting edge optimization techniques for Facebook's News Feed algorithm (EdgeRank).
● 70% of all posts are never seen that come from brands
● A post that makes top stories is 20 times more likely to have action taken on it - Are you reaching top stories?
● Less than 2% of people return to a page after liking it. Do you know why? EdgeRank is everything for brands.
Tips for Building a Branded Social Game
Tuesday, December 6, 2011 3:00 PM - 4:00 PM EDT
Adam Archer, General Manager, Vitrue Games
Beyond the visible popularity of online social games such as Zynga's Farmville and Mafia Wars, social gaming while users are engaged on Facebook continues to grow as a tremendous marketing opportunity with approximately 320 million users playing social games each month.
In Vitrue's webinar on Tips for Building a Branded Social Game, learn best practices on how to increase engagement, acquire more fans and more through the integration of your brand into a social game.
We'll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We'll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.
Tuesday, December 6, 2011 3:00 PM - 4:00 PM EDT
Adam Archer, General Manager, Vitrue Games
Beyond the visible popularity of online social games such as Zynga's Farmville and Mafia Wars, social gaming while users are engaged on Facebook continues to grow as a tremendous marketing opportunity with approximately 320 million users playing social games each month.
In Vitrue's webinar on Tips for Building a Branded Social Game, learn best practices on how to increase engagement, acquire more fans and more through the integration of your brand into a social game.
We'll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We'll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.
Targeting: How to Effectively Reach the Unidentified 90% of Your Audience
Tuesday, November 15, 2011 1:00 PM - 2:00 PM EDT
Mallika Chakravarti, Subject Matter Expert, Autonomy
Jody Schiavo, Subject Matter Expert - WCM
Targeting works. There is no question that by aligning content to known segments, marketers can dramatically increase conversion rates and maximize revenue. Unfortunately, only a small percentage of your overall audience is known. So how do you effectively reach the other 90% and boost your marketing revenue exponentially?
Data offers a potential solution, but also adds a problem. More data doesn't mean more insight. In fact, it can lead to more confusion. However, by developing a conceptual understanding of your data, you can use your marketing initiatives to generate truly actionable insights and create smarter segments for greater success.
Find out how to:
● Discover high value segments and the best way to optimize against these segments over time to maximize response
● Efficiently leverage insights from all of your marketing channels to transform the effectiveness of your initiatives for the highest return on spend
Tuesday, November 15, 2011 1:00 PM - 2:00 PM EDT
Mallika Chakravarti, Subject Matter Expert, Autonomy
Jody Schiavo, Subject Matter Expert - WCM
Targeting works. There is no question that by aligning content to known segments, marketers can dramatically increase conversion rates and maximize revenue. Unfortunately, only a small percentage of your overall audience is known. So how do you effectively reach the other 90% and boost your marketing revenue exponentially?
Data offers a potential solution, but also adds a problem. More data doesn't mean more insight. In fact, it can lead to more confusion. However, by developing a conceptual understanding of your data, you can use your marketing initiatives to generate truly actionable insights and create smarter segments for greater success.
Find out how to:
● Discover high value segments and the best way to optimize against these segments over time to maximize response
● Efficiently leverage insights from all of your marketing channels to transform the effectiveness of your initiatives for the highest return on spend
Understanding the Voice of the Customer: How to Effectively Gather and Leverage Customer Insight from Multiple Channels to Deliver a Superior Customer Experience
Thursday, November 3, 2011 1:00 PM - 2:00 PM EDT
Dan Burke, Vice President eBusiness, Autonomy
Mike Olson, Subject Matter Expert, Optimization, Analytics and Social Media Technology, Autonomy, Inc.
Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.
Learn how you can easily:
● Collect real-time customer insight across channels
● Discover and act upon emerging customer trends
● Deliver a more personal and targeted customer experience
● Increase customer loyalty and reduce churn
Thursday, November 3, 2011 1:00 PM - 2:00 PM EDT
Dan Burke, Vice President eBusiness, Autonomy
Mike Olson, Subject Matter Expert, Optimization, Analytics and Social Media Technology, Autonomy, Inc.
Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.
Learn how you can easily:
● Collect real-time customer insight across channels
● Discover and act upon emerging customer trends
● Deliver a more personal and targeted customer experience
● Increase customer loyalty and reduce churn
Why Your Idea is Worth Nothing, and How to Create Growth Plans that Work
Thursday, September 22, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment - they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are using.
In this webinar, Tony Ulwick, the author of "What Customers Want" and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming the challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation. All attendees of this webinar will also receive a complimentary copy of the white paper "Why Your Great Idea is Worth Nothing", written by Mr. Ulwick.
What you will learn:
● Why most ideas don't succeed in the marketplace
● A customer-centric framework for creating ideas that customers will embrace
● A method for creating a growth plan that will accelerate your company's growth
Thursday, September 22, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment - they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are using.
In this webinar, Tony Ulwick, the author of "What Customers Want" and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming the challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation. All attendees of this webinar will also receive a complimentary copy of the white paper "Why Your Great Idea is Worth Nothing", written by Mr. Ulwick.
What you will learn:
● Why most ideas don't succeed in the marketplace
● A customer-centric framework for creating ideas that customers will embrace
● A method for creating a growth plan that will accelerate your company's growth
CMO Survival Guide - 5 Best Practices
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS
Today's marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges.
Join us to gain a deeper understanding of these challenges and how to overcome them to create a consistent, personalized experience for your customers. We'll discuss:
● Leveraging customer insights
● Marketing interoperability
● Right offer, right channel
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS
Today's marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges.
Join us to gain a deeper understanding of these challenges and how to overcome them to create a consistent, personalized experience for your customers. We'll discuss:
● Leveraging customer insights
● Marketing interoperability
● Right offer, right channel
The Future of Email: 2011 Trend Watch
Tuesday, August 30 1:00 – 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.
Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?
Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011.They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of this year.
Top trends this webinar will cover include:
● Shopper marketing
● Social currency: How to monetize social spend
● The impact of the Millennial generation
● How gaming is changing the landscape
● Disruptive innovation
As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.
Tuesday, August 30 1:00 – 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.
Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?
Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011.They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of this year.
Top trends this webinar will cover include:
● Shopper marketing
● Social currency: How to monetize social spend
● The impact of the Millennial generation
● How gaming is changing the landscape
● Disruptive innovation
As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.
How to Optimize Conversations on Facebook to Increase Your Social ROI
Tuesday, August 23 1:00 – 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue
Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.
During this webinar, Chad will discuss:
● News feed optimization
● Relevant messaging powered by social segmentation
● Efficient response management
● And more...
Tuesday, August 23 1:00 – 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue
Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.
During this webinar, Chad will discuss:
● News feed optimization
● Relevant messaging powered by social segmentation
● Efficient response management
● And more...
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Winning the Battle for Consumer Attention in a Fragmented Media World
Wednesday, June 22nd 12:00 PM - 1:00 PM EDT
Gian Fulgoni, Executive Chairman & Co-Founder, comScore
Frank Findley, VP, Research & Development, comScore ARS
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.
This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.
Wednesday, June 22nd 12:00 PM - 1:00 PM EDT
Gian Fulgoni, Executive Chairman & Co-Founder, comScore
Frank Findley, VP, Research & Development, comScore ARS
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.
This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.
Social Business: The Holistic Approach to Social Media
Thursday, June 16, 2011 1:00 PM - 2:00 PM EDT
Alex Beauchamp, Senior New Media Manager, Citrix Online
When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.
What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.
Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value.
In this webinar, you will learn how to:
● Engage and monitor in the social space
● Use reporting metrics, insights and advocates
● Create social content and execute social campaigns
● And more...
Thursday, June 16, 2011 1:00 PM - 2:00 PM EDT
Alex Beauchamp, Senior New Media Manager, Citrix Online
When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.
What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.
Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value.
In this webinar, you will learn how to:
● Engage and monitor in the social space
● Use reporting metrics, insights and advocates
● Create social content and execute social campaigns
● And more...
Silence the Voice of the Customer (VOC)
Focus on the "job-to-be-done" and create breakthrough products and services
Wednesday, April 20, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers' needs. They contend that customers can't articulate their needs, and that customers have latent needs — or needs they don't know they have. What if it turns out that this thinking is wrong?
There is a new way of approaching your customer needs but it's not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation® (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world' most respected companies silence the voice of the customer and gather the right inputs for the innovation process, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a "jobs-to-be-done" perspective enables companies to create winning growth strategies and breakthrough products and services.
What you will learn:
● The shortcomings of listening to the 'voice-of-the-customer'.
● How to define a market from the customer's perspective.
● How to create a growth strategy using the right customer inputs.
● How to organize the innovation process around the right customer insights.
Wednesday, April 20, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers' needs. They contend that customers can't articulate their needs, and that customers have latent needs — or needs they don't know they have. What if it turns out that this thinking is wrong?
There is a new way of approaching your customer needs but it's not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation® (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world' most respected companies silence the voice of the customer and gather the right inputs for the innovation process, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a "jobs-to-be-done" perspective enables companies to create winning growth strategies and breakthrough products and services.
What you will learn:
● The shortcomings of listening to the 'voice-of-the-customer'.
● How to define a market from the customer's perspective.
● How to create a growth strategy using the right customer inputs.
● How to organize the innovation process around the right customer insights.