Upcoming Webinars
Unlocking the Pharmacy Channel for Clinical Trial Patient Recruitment
May 17, 2012 | 2:00 PM-3:00PM EDT
Presented by McKesson
Register here: https://cc.readytalk.com/r/qe8shknapfvb
Mention code: P1800W1Webpage
Archived Webinars
Harnessing the Insight from Big Data to Increase Online Marketing Performance
Wednesday, March 28, 2012 1:00 PM - 2:00 PM ET
Matt Malden, Vice President, Promote Division, Autonomy, an HP Company
Successful businesses have harnessed the power of online advertising to attract and convert customers. With increased data and web analytics, marketing has never been held more accountable to deliver traffic, leads and revenue.
While marketers have always dreamed of having access to robust analytics regarding their advertising efforts, they have suddenly found that they are inundated with an overabundance of data that is impossible to manually consume and make actionable. In this web seminar, we will focus on how marketers can manage big data to deliver increased yields on their online marketing campaigns.
● How can you manage and analyze big data to continuously optimize keywords, ads and bids against sophisticated competitors?
● What combination of metrics defines online marketing success for your company and how to you optimize it?
● How do you use sophisticated portfolio-based techniques to make superior budget allocation decisions?
Wednesday, March 28, 2012 1:00 PM - 2:00 PM ET
Matt Malden, Vice President, Promote Division, Autonomy, an HP Company
Successful businesses have harnessed the power of online advertising to attract and convert customers. With increased data and web analytics, marketing has never been held more accountable to deliver traffic, leads and revenue.
While marketers have always dreamed of having access to robust analytics regarding their advertising efforts, they have suddenly found that they are inundated with an overabundance of data that is impossible to manually consume and make actionable. In this web seminar, we will focus on how marketers can manage big data to deliver increased yields on their online marketing campaigns.
● How can you manage and analyze big data to continuously optimize keywords, ads and bids against sophisticated competitors?
● What combination of metrics defines online marketing success for your company and how to you optimize it?
● How do you use sophisticated portfolio-based techniques to make superior budget allocation decisions?
The Future of Online Testing
Thursday, April 12 1:00 PM - 2:00 PM EDT
Joe Stanhope, Senior Analyst, Forrester Research, Inc.
Annie Weinberger, VP of Marketing, Autonomy, an HP Company
Businesses today are spending unprecedented amounts of money attracting and converting customers - via search engines, pay-per-click ads and other tactics. But research shows that they are only converting 2-3% of visitors into actual customers. So what can you do to improve your ROI?
In this webinar, our guest speaker, Joe Stanhope, Senior Analyst at Forrester Research, Inc., will share best practices for testing, targeting and where the world of online testing is heading.
This webinar will discuss:
● How to prepare for successful testing
● Segmentation strategies
● The importance of digital intelligence to drive testing and targeting
Join us at the webinar and learn best practices from and industry analyst and how several leading companies have made subtle changes to their marketing campaigns that have produced double digit increases in conversion rates and online sales.
Thursday, April 12 1:00 PM - 2:00 PM EDT
Joe Stanhope, Senior Analyst, Forrester Research, Inc.
Annie Weinberger, VP of Marketing, Autonomy, an HP Company
Businesses today are spending unprecedented amounts of money attracting and converting customers - via search engines, pay-per-click ads and other tactics. But research shows that they are only converting 2-3% of visitors into actual customers. So what can you do to improve your ROI?
In this webinar, our guest speaker, Joe Stanhope, Senior Analyst at Forrester Research, Inc., will share best practices for testing, targeting and where the world of online testing is heading.
This webinar will discuss:
● How to prepare for successful testing
● Segmentation strategies
● The importance of digital intelligence to drive testing and targeting
Join us at the webinar and learn best practices from and industry analyst and how several leading companies have made subtle changes to their marketing campaigns that have produced double digit increases in conversion rates and online sales.
Passport Please! Best Practices in Executing Online Research in Emerging Markets
Wednesday, March 7, 2012 1:00 PM - 2:00 PM EDT
Jason Scott, Senior Vice President, EMI Online Research Solutions
Aaron Walton, Vice President, Client Services, EMI Online Research
With the US economy continuing to lag, many companies are banking on growth from emerging markets and other global hotspots, and are relying on consumer insights teams to help spearhead the charge. Many of these global initiatives are being managed from US teams with little knowledge themselves of how to apply research best practices within markets very different than our own.
This webinar reveals specific centers of new online research growth including APAC, Latin America, Russia, Turkey and the Middle East. While most online research is doable, not all is done well. We take a market by market look at what works well and not so well when attempting to executive online research in these ever more popular geographies.
You will walk away with the following key learnings:
● Targeting Available
● Panelist Counts
● Cost Expectations
● Cultural Implications
● Best Practices
Wednesday, March 7, 2012 1:00 PM - 2:00 PM EDT
Jason Scott, Senior Vice President, EMI Online Research Solutions
Aaron Walton, Vice President, Client Services, EMI Online Research
With the US economy continuing to lag, many companies are banking on growth from emerging markets and other global hotspots, and are relying on consumer insights teams to help spearhead the charge. Many of these global initiatives are being managed from US teams with little knowledge themselves of how to apply research best practices within markets very different than our own.
This webinar reveals specific centers of new online research growth including APAC, Latin America, Russia, Turkey and the Middle East. While most online research is doable, not all is done well. We take a market by market look at what works well and not so well when attempting to executive online research in these ever more popular geographies.
You will walk away with the following key learnings:
● Targeting Available
● Panelist Counts
● Cost Expectations
● Cultural Implications
● Best Practices
Driving Change with Mobile Marketing Strategies
Thursday, February 2, 2012 12:00 PM - 1:00 PM EST
Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test, Founder, The Hayzlett
It's time for brand marketers to stand out. Former Fortune 100 C-Level Executive, bestselling author and marketing expert, Jeffrey Hayzlett will be hosting a discussion on how to run the gauntlet in the ever-changing business landscape, and sharing with marketers some advice to make it through alive.
Mobile marketing strategies need to be built into your marketing plans for 2012 and beyond. Your mobile strategy does not need to be a huge technological investment...
Marketers adapted QR codes to campaigns to engage their audience, and we're now seeing an evolution in 2D mobile barcodes to increase the engagement level. It's time to lead, drive change, and grow profits in your organization.
The most dangerous move in business is the failure to make a move at all.
Thursday, February 2, 2012 12:00 PM - 1:00 PM EST
Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test, Founder, The Hayzlett
It's time for brand marketers to stand out. Former Fortune 100 C-Level Executive, bestselling author and marketing expert, Jeffrey Hayzlett will be hosting a discussion on how to run the gauntlet in the ever-changing business landscape, and sharing with marketers some advice to make it through alive.
Mobile marketing strategies need to be built into your marketing plans for 2012 and beyond. Your mobile strategy does not need to be a huge technological investment...
Marketers adapted QR codes to campaigns to engage their audience, and we're now seeing an evolution in 2D mobile barcodes to increase the engagement level. It's time to lead, drive change, and grow profits in your organization.
The most dangerous move in business is the failure to make a move at all.
Insights that Drive Innovation
Wednesday, February 1, 2012 1:00 PM - 2:00 PM EDT
Jeffrey Henning, Chief Marketing Officer, Affinnova
Tamara Barber, Senior Director, Strategic Marketing, Affinnova
Every market researcher dreams of providing the breakthrough insight that revolutionizes their company and its industry. Every researcher hopes to provide insights that fuel the success of new products, advertising and packaging. Such success comes in part from casting a wide net when it comes to innovation and insights.
Join popular bloggers Jeffrey Henning and Tamara Barber of Affinnova as they discuss the challenges with the traditional "idea funnel" and how new methods of concept testing and concept optimization can unleash the insights that every researcher desires.
You'll learn:
● How concept optimization differs from concept testing
● How the two methods can work together
● How the secret of "divergent collaboration" improves concept preference performance by 60%
● How to unlock insights that double launch rates and more than double in-market success
Wednesday, February 1, 2012 1:00 PM - 2:00 PM EDT
Jeffrey Henning, Chief Marketing Officer, Affinnova
Tamara Barber, Senior Director, Strategic Marketing, Affinnova
Every market researcher dreams of providing the breakthrough insight that revolutionizes their company and its industry. Every researcher hopes to provide insights that fuel the success of new products, advertising and packaging. Such success comes in part from casting a wide net when it comes to innovation and insights.
Join popular bloggers Jeffrey Henning and Tamara Barber of Affinnova as they discuss the challenges with the traditional "idea funnel" and how new methods of concept testing and concept optimization can unleash the insights that every researcher desires.
You'll learn:
● How concept optimization differs from concept testing
● How the two methods can work together
● How the secret of "divergent collaboration" improves concept preference performance by 60%
● How to unlock insights that double launch rates and more than double in-market success
Objects in Mirror Are Closer then They Appear
Wednesday, January 25, 2012 1:00 PM - 2:00 PM EDT
Kevin Lonnie, CEO & Founder, KL Communications
Sean Holbert, Executive VP, Client Relations, KL Communications
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.
Over the next 10 years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.
Attendees will learn about:
● Social Media Listening: How to integrate conversations about your brand into traditional MR to validate findings and generate new hypotheses.
● Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing, fun environment as it will be to craft questions
● Crowdsourcing of New Products/Services: Passionate customers don't want to just sit on the sidelines, they want to participate in the creation process.
● Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can't equal.
● MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
● Mobile: Finally, we can capture customers in the moment of their purchase decision.
● The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unline anything we've ever seen before.
We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!
Wednesday, January 25, 2012 1:00 PM - 2:00 PM EDT
Kevin Lonnie, CEO & Founder, KL Communications
Sean Holbert, Executive VP, Client Relations, KL Communications
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.
Over the next 10 years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.
Attendees will learn about:
● Social Media Listening: How to integrate conversations about your brand into traditional MR to validate findings and generate new hypotheses.
● Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing, fun environment as it will be to craft questions
● Crowdsourcing of New Products/Services: Passionate customers don't want to just sit on the sidelines, they want to participate in the creation process.
● Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can't equal.
● MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
● Mobile: Finally, we can capture customers in the moment of their purchase decision.
● The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unline anything we've ever seen before.
We're moving to an agile, proactive, interactive future. It won't resemble the industry we grew up with. Forces are conspiring to accelerate the rate of change. This webinar will help you become a change agent within your organization!
Assessing the State of Innovation: How Does Your Company Rate?
Tuesday, January 24, 2012 1:00 PM - 2:00 PM EDT
David Matheson, Ph.D., President & CEO, SmartOrg Inc.
Don Creswell, Vice President Sales & Marketing, SmartOrg Inc.
During Engagements with Fortune 1000 companies and at several executive workshops, Dr. Matheson has identified concerns among innovation leaders over the current state of innovation. Issues include disappointment with popular approaches to ideation and management of the innovation process. Based on his findings and on his recently published article, David will explore four "must do" practices to improve the value returned by your innovation efforts.
Participants will learn:
● Better ways to identify winning innovation
● Four "must do" practices to improve innovation value
● Why you can't consistently predict winners, but you can develop a winning portfolio
Plus, all registrations will receive complimentary copies of the following white papers: "Assessing the State of Innovation", "Perfecting the Recipe for Breakthrough Innovation" & "Optimizing Product Portfolios with Advanced PPM"
Tuesday, January 24, 2012 1:00 PM - 2:00 PM EDT
David Matheson, Ph.D., President & CEO, SmartOrg Inc.
Don Creswell, Vice President Sales & Marketing, SmartOrg Inc.
During Engagements with Fortune 1000 companies and at several executive workshops, Dr. Matheson has identified concerns among innovation leaders over the current state of innovation. Issues include disappointment with popular approaches to ideation and management of the innovation process. Based on his findings and on his recently published article, David will explore four "must do" practices to improve the value returned by your innovation efforts.
Participants will learn:
● Better ways to identify winning innovation
● Four "must do" practices to improve innovation value
● Why you can't consistently predict winners, but you can develop a winning portfolio
Plus, all registrations will receive complimentary copies of the following white papers: "Assessing the State of Innovation", "Perfecting the Recipe for Breakthrough Innovation" & "Optimizing Product Portfolios with Advanced PPM"
Identifying & Acquiring 500,000 Customers on Facebook & Measure ROI in 120 Days (A Case Study)
Tuesday, December 13, 2011 1:00 PM - 2:00 PM EDT
Jeff French, Co-Founder & CEO, LoudDoor
This case study presentation will demonstrate a data driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. In addition, the case study will cover curtting edge optimization techniques for Facebook's News Feed algorithm (EdgeRank).
● 70% of all posts are never seen that come from brands
● A post that makes top stories is 20 times more likely to have action taken on it - Are you reaching top stories?
● Less than 2% of people return to a page after liking it. Do you know why? EdgeRank is everything for brands.
Tuesday, December 13, 2011 1:00 PM - 2:00 PM EDT
Jeff French, Co-Founder & CEO, LoudDoor
This case study presentation will demonstrate a data driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. In addition, the case study will cover curtting edge optimization techniques for Facebook's News Feed algorithm (EdgeRank).
● 70% of all posts are never seen that come from brands
● A post that makes top stories is 20 times more likely to have action taken on it - Are you reaching top stories?
● Less than 2% of people return to a page after liking it. Do you know why? EdgeRank is everything for brands.
Tips for Building a Branded Social Game
Tuesday, December 6, 2011 3:00 PM - 4:00 PM EDT
Adam Archer, General Manager, Vitrue Games
Beyond the visible popularity of online social games such as Zynga's Farmville and Mafia Wars, social gaming while users are engaged on Facebook continues to grow as a tremendous marketing opportunity with approximately 320 million users playing social games each month.
In Vitrue's webinar on Tips for Building a Branded Social Game, learn best practices on how to increase engagement, acquire more fans and more through the integration of your brand into a social game.
We'll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We'll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.
Tuesday, December 6, 2011 3:00 PM - 4:00 PM EDT
Adam Archer, General Manager, Vitrue Games
Beyond the visible popularity of online social games such as Zynga's Farmville and Mafia Wars, social gaming while users are engaged on Facebook continues to grow as a tremendous marketing opportunity with approximately 320 million users playing social games each month.
In Vitrue's webinar on Tips for Building a Branded Social Game, learn best practices on how to increase engagement, acquire more fans and more through the integration of your brand into a social game.
We'll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We'll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.
Targeting: How to Effectively Reach the Unidentified 90% of Your Audience
Tuesday, November 15, 2011 1:00 PM - 2:00 PM EDT
Mallika Chakravarti, Subject Matter Expert, Autonomy
Jody Schiavo, Subject Matter Expert - WCM
Targeting works. There is no question that by aligning content to known segments, marketers can dramatically increase conversion rates and maximize revenue. Unfortunately, only a small percentage of your overall audience is known. So how do you effectively reach the other 90% and boost your marketing revenue exponentially?
Data offers a potential solution, but also adds a problem. More data doesn't mean more insight. In fact, it can lead to more confusion. However, by developing a conceptual understanding of your data, you can use your marketing initiatives to generate truly actionable insights and create smarter segments for greater success.
Find out how to:
● Discover high value segments and the best way to optimize against these segments over time to maximize response
● Efficiently leverage insights from all of your marketing channels to transform the effectiveness of your initiatives for the highest return on spend
Tuesday, November 15, 2011 1:00 PM - 2:00 PM EDT
Mallika Chakravarti, Subject Matter Expert, Autonomy
Jody Schiavo, Subject Matter Expert - WCM
Targeting works. There is no question that by aligning content to known segments, marketers can dramatically increase conversion rates and maximize revenue. Unfortunately, only a small percentage of your overall audience is known. So how do you effectively reach the other 90% and boost your marketing revenue exponentially?
Data offers a potential solution, but also adds a problem. More data doesn't mean more insight. In fact, it can lead to more confusion. However, by developing a conceptual understanding of your data, you can use your marketing initiatives to generate truly actionable insights and create smarter segments for greater success.
Find out how to:
● Discover high value segments and the best way to optimize against these segments over time to maximize response
● Efficiently leverage insights from all of your marketing channels to transform the effectiveness of your initiatives for the highest return on spend
Understanding the Voice of the Customer: How to Effectively Gather and Leverage Customer Insight from Multiple Channels to Deliver a Superior Customer Experience
Thursday, November 3, 2011 1:00 PM - 2:00 PM EDT
Dan Burke, Vice President eBusiness, Autonomy
Mike Olson, Subject Matter Expert, Optimization, Analytics and Social Media Technology, Autonomy, Inc.
Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.
Learn how you can easily:
● Collect real-time customer insight across channels
● Discover and act upon emerging customer trends
● Deliver a more personal and targeted customer experience
● Increase customer loyalty and reduce churn
Thursday, November 3, 2011 1:00 PM - 2:00 PM EDT
Dan Burke, Vice President eBusiness, Autonomy
Mike Olson, Subject Matter Expert, Optimization, Analytics and Social Media Technology, Autonomy, Inc.
Voice of the Customer is not just about surveys anymore.
Customers are interacting with your brand through multiple channels, including the website, retail store, contact center and even social media. You have to understand all of these multi-channel interactions collectively to develop a complete Voice of the Customer.
Join us during this webinar and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multi-channel customer experience.
Learn how you can easily:
● Collect real-time customer insight across channels
● Discover and act upon emerging customer trends
● Deliver a more personal and targeted customer experience
● Increase customer loyalty and reduce churn
Why Your Idea is Worth Nothing, and How to Create Growth Plans that Work
Thursday, September 22, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment - they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are using.
In this webinar, Tony Ulwick, the author of "What Customers Want" and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming the challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation. All attendees of this webinar will also receive a complimentary copy of the white paper "Why Your Great Idea is Worth Nothing", written by Mr. Ulwick.
What you will learn:
● Why most ideas don't succeed in the marketplace
● A customer-centric framework for creating ideas that customers will embrace
● A method for creating a growth plan that will accelerate your company's growth
Thursday, September 22, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment - they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are using.
In this webinar, Tony Ulwick, the author of "What Customers Want" and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming the challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation. All attendees of this webinar will also receive a complimentary copy of the white paper "Why Your Great Idea is Worth Nothing", written by Mr. Ulwick.
What you will learn:
● Why most ideas don't succeed in the marketplace
● A customer-centric framework for creating ideas that customers will embrace
● A method for creating a growth plan that will accelerate your company's growth
CMO Survival Guide - 5 Best Practices
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS
Today's marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges.
Join us to gain a deeper understanding of these challenges and how to overcome them to create a consistent, personalized experience for your customers. We'll discuss:
● Leveraging customer insights
● Marketing interoperability
● Right offer, right channel
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS
Today's marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges.
Join us to gain a deeper understanding of these challenges and how to overcome them to create a consistent, personalized experience for your customers. We'll discuss:
● Leveraging customer insights
● Marketing interoperability
● Right offer, right channel
The Future of Email: 2011 Trend Watch
Tuesday, August 30 1:00 – 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.
Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?
Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011.They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of this year.
Top trends this webinar will cover include:
● Shopper marketing
● Social currency: How to monetize social spend
● The impact of the Millennial generation
● How gaming is changing the landscape
● Disruptive innovation
As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.
Tuesday, August 30 1:00 – 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.
Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?
Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011.They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of this year.
Top trends this webinar will cover include:
● Shopper marketing
● Social currency: How to monetize social spend
● The impact of the Millennial generation
● How gaming is changing the landscape
● Disruptive innovation
As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.
How to Optimize Conversations on Facebook to Increase Your Social ROI
Tuesday, August 23 1:00 – 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue
Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.
During this webinar, Chad will discuss:
● News feed optimization
● Relevant messaging powered by social segmentation
● Efficient response management
● And more...
Tuesday, August 23 1:00 – 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue
Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.
During this webinar, Chad will discuss:
● News feed optimization
● Relevant messaging powered by social segmentation
● Efficient response management
● And more...
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Winning the Battle for Consumer Attention in a Fragmented Media World
Wednesday, June 22nd 12:00 PM - 1:00 PM EDT
Gian Fulgoni, Executive Chairman & Co-Founder, comScore
Frank Findley, VP, Research & Development, comScore ARS
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.
This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.
Wednesday, June 22nd 12:00 PM - 1:00 PM EDT
Gian Fulgoni, Executive Chairman & Co-Founder, comScore
Frank Findley, VP, Research & Development, comScore ARS
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.
This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.
Social Business: The Holistic Approach to Social Media
Thursday, June 16, 2011 1:00 PM - 2:00 PM EDT
Alex Beauchamp, Senior New Media Manager, Citrix Online
When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.
What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.
Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value.
In this webinar, you will learn how to:
● Engage and monitor in the social space
● Use reporting metrics, insights and advocates
● Create social content and execute social campaigns
● And more...
Thursday, June 16, 2011 1:00 PM - 2:00 PM EDT
Alex Beauchamp, Senior New Media Manager, Citrix Online
When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.
What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.
Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value.
In this webinar, you will learn how to:
● Engage and monitor in the social space
● Use reporting metrics, insights and advocates
● Create social content and execute social campaigns
● And more...
Silence the Voice of the Customer (VOC)
Focus on the "job-to-be-done" and create breakthrough products and services
Wednesday, April 20, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers' needs. They contend that customers can't articulate their needs, and that customers have latent needs — or needs they don't know they have. What if it turns out that this thinking is wrong?
There is a new way of approaching your customer needs but it's not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation® (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world' most respected companies silence the voice of the customer and gather the right inputs for the innovation process, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a "jobs-to-be-done" perspective enables companies to create winning growth strategies and breakthrough products and services.
What you will learn:
● The shortcomings of listening to the 'voice-of-the-customer'.
● How to define a market from the customer's perspective.
● How to create a growth strategy using the right customer inputs.
● How to organize the innovation process around the right customer insights.
Wednesday, April 20, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers' needs. They contend that customers can't articulate their needs, and that customers have latent needs — or needs they don't know they have. What if it turns out that this thinking is wrong?
There is a new way of approaching your customer needs but it's not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation® (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world' most respected companies silence the voice of the customer and gather the right inputs for the innovation process, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a "jobs-to-be-done" perspective enables companies to create winning growth strategies and breakthrough products and services.
What you will learn:
● The shortcomings of listening to the 'voice-of-the-customer'.
● How to define a market from the customer's perspective.
● How to create a growth strategy using the right customer inputs.
● How to organize the innovation process around the right customer insights.
Do you know what's Cool with Teens?
Thursday, April 7, 2011 2:00 PM - 3:00 PM EDT
Brendan Light, SVP, Research and Development, BuzzBack Market Research
When it comes to Teens, do you know what's cooler? IM or texting? Mom or Dad? TV or YouTube? Fast food or health food? How about your brand? Is your brand cool? How do you know?
Please join us for our next webinar on Teens and What's Cool. In this session, we will highlight the findings from our latest study with Teens in the US, UK and Brazil. We will cover the activities, attitudes and behaviors Teens think are cool and why. Findings will also reveal brands, celebrities, athletes and TV shows Teens think are cool. And lots more.
Attendees of this webinar will learn:
In addition to our award-winning research techniques, such as eCollage and Thought Bubble, we'll introduce new linguistic techniques, never before applied to quantitative survey data. These techniques will help you analyze what teens say as well as how they express themselves.
For over 10 years, BuzzBack has been helping major consumer brands connect to consumers to learn what motivates behavior and emotions and why – whether Teens or older.
About Your Speaker: Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation.
Thursday, April 7, 2011 2:00 PM - 3:00 PM EDT
Brendan Light, SVP, Research and Development, BuzzBack Market Research
When it comes to Teens, do you know what's cooler? IM or texting? Mom or Dad? TV or YouTube? Fast food or health food? How about your brand? Is your brand cool? How do you know?
Please join us for our next webinar on Teens and What's Cool. In this session, we will highlight the findings from our latest study with Teens in the US, UK and Brazil. We will cover the activities, attitudes and behaviors Teens think are cool and why. Findings will also reveal brands, celebrities, athletes and TV shows Teens think are cool. And lots more.
Attendees of this webinar will learn:
- What Cool means to Teens
- What teens think is cool and why
- The imagery and emotions associated with Cool
- The language they use to express what's Cool
- The emotions and feelings that motivate teens and influence their behaviors
In addition to our award-winning research techniques, such as eCollage and Thought Bubble, we'll introduce new linguistic techniques, never before applied to quantitative survey data. These techniques will help you analyze what teens say as well as how they express themselves.
For over 10 years, BuzzBack has been helping major consumer brands connect to consumers to learn what motivates behavior and emotions and why – whether Teens or older.
About Your Speaker: Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation.
Three Innovation Trends That Could Redefine Sustainability
Mike Maddock, Founder, Maddock Douglas, Marc Stoiber, VP of Green Innovation, Maddock Douglas
Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.
Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.
Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Web Seminar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR's events and services. You may opt out of subsequent communications if you prefer to no longer receive them.
Mike Maddock, Founder, Maddock Douglas, Marc Stoiber, VP of Green Innovation, Maddock Douglas
Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.
Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.
Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Web Seminar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR's events and services. You may opt out of subsequent communications if you prefer to no longer receive them.
