Archived Webinars
Why Your Idea is Worth Nothing, and How to Create Growth Plans that Work
Thursday, September 22, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment - they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are using.
In this webinar, Tony Ulwick, the author of "What Customers Want" and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming the challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation. All attendees of this webinar will also receive a complimentary copy of the white paper "Why Your Great Idea is Worth Nothing", written by Mr. Ulwick.
What you will learn:
● Why most ideas don't succeed in the marketplace
● A customer-centric framework for creating ideas that customers will embrace
● A method for creating a growth plan that will accelerate your company's growth
Thursday, September 22, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment - they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are using.
In this webinar, Tony Ulwick, the author of "What Customers Want" and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming the challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation. All attendees of this webinar will also receive a complimentary copy of the white paper "Why Your Great Idea is Worth Nothing", written by Mr. Ulwick.
What you will learn:
● Why most ideas don't succeed in the marketplace
● A customer-centric framework for creating ideas that customers will embrace
● A method for creating a growth plan that will accelerate your company's growth
CMO Survival Guide - 5 Best Practices
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS
Today's marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges.
Join us to gain a deeper understanding of these challenges and how to overcome them to create a consistent, personalized experience for your customers. We'll discuss:
● Leveraging customer insights
● Marketing interoperability
● Right offer, right channel
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS
Today's marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges.
Join us to gain a deeper understanding of these challenges and how to overcome them to create a consistent, personalized experience for your customers. We'll discuss:
● Leveraging customer insights
● Marketing interoperability
● Right offer, right channel
The Future of Email: 2011 Trend Watch
Tuesday, August 30 1:00 – 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.
Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?
Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011.They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of this year.
Top trends this webinar will cover include:
● Shopper marketing
● Social currency: How to monetize social spend
● The impact of the Millennial generation
● How gaming is changing the landscape
● Disruptive innovation
As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.
Tuesday, August 30 1:00 – 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.
Are your email marketing approaches hot…or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?
Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011.They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of this year.
Top trends this webinar will cover include:
● Shopper marketing
● Social currency: How to monetize social spend
● The impact of the Millennial generation
● How gaming is changing the landscape
● Disruptive innovation
As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.
Nello Franco
SVP Customer Success, Lyris, Inc.
Jennifer M. Cook
Director of Communications & Community, Lyris, Inc.
How to Optimize Conversations on Facebook to Increase Your Social ROI
Tuesday, August 23 1:00 – 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue
Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.
During this webinar, Chad will discuss:
● News feed optimization
● Relevant messaging powered by social segmentation
● Efficient response management
● And more...
Tuesday, August 23 1:00 – 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue
Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.
During this webinar, Chad will discuss:
● News feed optimization
● Relevant messaging powered by social segmentation
● Efficient response management
● And more...
CMO Survival Guide - 5 Best Practices
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS/Assetlink
Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges. This webinar describes 5 best practices that leading CMOs and their marketing organizations have used to deliver better return on marketing investment.
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS/Assetlink
Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges. This webinar describes 5 best practices that leading CMOs and their marketing organizations have used to deliver better return on marketing investment.
Winning the Battle for Consumer Attention in a Fragmented Media World
Wednesday, June 22nd 12:00 PM - 1:00 PM EDT
Gian Fulgoni, Executive Chairman & Co-Founder, comScore
Frank Findley, VP, Research & Development, comScore ARS
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.
This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.
Wednesday, June 22nd 12:00 PM - 1:00 PM EDT
Gian Fulgoni, Executive Chairman & Co-Founder, comScore
Frank Findley, VP, Research & Development, comScore ARS
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.
This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.
Social Business: The Holistic Approach to Social Media
Thursday, June 16, 2011 1:00 PM - 2:00 PM EDT
Alex Beauchamp, Senior New Media Manager, Citrix Online
When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.
What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.
Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value.
In this webinar, you will learn how to:
● Engage and monitor in the social space
● Use reporting metrics, insights and advocates
● Create social content and execute social campaigns
● And more...
Thursday, June 16, 2011 1:00 PM - 2:00 PM EDT
Alex Beauchamp, Senior New Media Manager, Citrix Online
When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.
What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.
Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value.
In this webinar, you will learn how to:
● Engage and monitor in the social space
● Use reporting metrics, insights and advocates
● Create social content and execute social campaigns
● And more...
Silence the Voice of the Customer (VOC) Focus on the "job-to-be-done" and create breakthrough products and services
Wednesday, April 20, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers' needs. They contend that customers can't articulate their needs, and that customers have latent needs — or needs they don't know they have. What if it turns out that this thinking is wrong?
There is a new way of approaching your customer needs but it's not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation® (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world' most respected companies silence the voice of the customer and gather the right inputs for the innovation process, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a "jobs-to-be-done" perspective enables companies to create winning growth strategies and breakthrough products and services.
What you will learn:
● The shortcomings of listening to the 'voice-of-the-customer'.
● How to define a market from the customer's perspective.
● How to create a growth strategy using the right customer inputs.
● How to organize the innovation process around the right customer insights.
Wednesday, April 20, 2011 1:00 PM - 2:00 PM EDT
Tony Ulwick, Founder & CEO, Strategyn
Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers' needs. They contend that customers can't articulate their needs, and that customers have latent needs — or needs they don't know they have. What if it turns out that this thinking is wrong?
There is a new way of approaching your customer needs but it's not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation® (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world' most respected companies silence the voice of the customer and gather the right inputs for the innovation process, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a "jobs-to-be-done" perspective enables companies to create winning growth strategies and breakthrough products and services.
What you will learn:
● The shortcomings of listening to the 'voice-of-the-customer'.
● How to define a market from the customer's perspective.
● How to create a growth strategy using the right customer inputs.
● How to organize the innovation process around the right customer insights.
Do you know what's Cool with Teens?
Thursday, April 7, 2011 2:00 PM - 3:00 PM EDT
Brendan Light, SVP, Research and Development, BuzzBack Market Research
When it comes to Teens, do you know what's cooler? IM or texting? Mom or Dad? TV or YouTube? Fast food or health food? How about your brand? Is your brand cool? How do you know?
Please join us for our next webinar on Teens and What's Cool. In this session, we will highlight the findings from our latest study with Teens in the US, UK and Brazil. We will cover the activities, attitudes and behaviors Teens think are cool and why. Findings will also reveal brands, celebrities, athletes and TV shows Teens think are cool. And lots more.
Attendees of this webinar will learn:
In addition to our award-winning research techniques, such as eCollage and Thought Bubble, we'll introduce new linguistic techniques, never before applied to quantitative survey data. These techniques will help you analyze what teens say as well as how they express themselves.
For over 10 years, BuzzBack has been helping major consumer brands connect to consumers to learn what motivates behavior and emotions and why – whether Teens or older.
About Your Speaker: Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation.
Thursday, April 7, 2011 2:00 PM - 3:00 PM EDT
Brendan Light, SVP, Research and Development, BuzzBack Market Research
When it comes to Teens, do you know what's cooler? IM or texting? Mom or Dad? TV or YouTube? Fast food or health food? How about your brand? Is your brand cool? How do you know?
Please join us for our next webinar on Teens and What's Cool. In this session, we will highlight the findings from our latest study with Teens in the US, UK and Brazil. We will cover the activities, attitudes and behaviors Teens think are cool and why. Findings will also reveal brands, celebrities, athletes and TV shows Teens think are cool. And lots more.
Attendees of this webinar will learn:
- What Cool means to Teens
- What teens think is cool and why
- The imagery and emotions associated with Cool
- The language they use to express what's Cool
- The emotions and feelings that motivate teens and influence their behaviors
In addition to our award-winning research techniques, such as eCollage and Thought Bubble, we'll introduce new linguistic techniques, never before applied to quantitative survey data. These techniques will help you analyze what teens say as well as how they express themselves.
For over 10 years, BuzzBack has been helping major consumer brands connect to consumers to learn what motivates behavior and emotions and why – whether Teens or older.
About Your Speaker: Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation.
Three Innovation Trends That Could Redefine Sustainability
Mike Maddock, Founder, Maddock Douglas, Marc Stoiber, VP of Green Innovation, Maddock Douglas
Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.
Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.
Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Web Seminar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR's events and services. You may opt out of subsequent communications if you prefer to no longer receive them.
Mike Maddock, Founder, Maddock Douglas, Marc Stoiber, VP of Green Innovation, Maddock Douglas
Mike is founder of Agency of InnovationTM Maddock Douglas. He has helped 25% of the Fortune 100 successfully invent, build and brand. A serial entrepreneur, Mike has launched three successful businesses and chairs the Gathering of Titans entrepreneurial conclave at MIT. He is a featured innovation columnist for Bloomberg-BusinessWeek and author of Saving the Idea Monkey, a book due out in early 2011.
Marc is VP of Green Innovation at Maddock Douglas. He was an award-winning creative director prior to founding his own green brand agency, which was acquired by Maddock Douglas. He writes for Fast Company and Huffington Post, speaks on the subject from coast to coast, has been featured at TED, and regularly appears as a green expert commentator on television.
Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Web Seminar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR's events and services. You may opt out of subsequent communications if you prefer to no longer receive them.
The Economics of Customer Experience: New Study Reveals The Secrets
Justin Schuster, Vice President, Enterprise Products at MarketTools
Justin Schuster, Vice President, Enterprise Products at MarketTools Delivering an exceptional customer experience is key to creating differentiation and driving greater profitability. Yet, despite the obvious benefits, it can be challenging to justify investments in improving customer experience. In this session, Lior Arussy, customer experience expert and President of Strativity Group, and Justin Schuster, VP of Enterprise Products at MarketTools, will outline the economics of the customer experience model and discuss how leading organizations are driving profitability through differentiated customer experience. Mr. Arussy will also reveal for the first time the results of the 2010 Consumer Experience Study and describe the key drivers to increase profitability through customer experience.
Participants will learn:
• The results of the 2010 customer experience study
• Would customers pay more for a better experience?
• Business at growth and business at risk – understanding the financial impact
• Formula to define the economics of customer experience
• Telecom case study – The financial impact of customer experience
• Financial Services case study – Maximizing revenues from existing customers
Additionally, all webinar *attendees* will receive a copy of the 2010 Consumer Experience Study at the conclusion of the live event.
Lior Arussy, President, Strativity Group
Lior Arussy, President of Strativity Group, is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. Strativity helps organizations operationalize profitable customer experience strategies through proprietary research tools, strategic analysis, business planning and customer experience innovation design. Select clients include leading organizations such as Nokia, FedEx, Honeywell, CapitalOne, Merck and SAP.
Mr. Arussy is the author of five books including the newly published book Customer Experience Strategy (4i, April 2010), Excellence Every Day: Make the Daily Choice (Information Today, 2008) and Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! (Wiley 2005). His syndicated column Focus: Customer reaches over 600,000 readers worldwide every month and he has published over 50 articles in publications around the world.
Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Webinar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR's events and services. You may opt out of subsequent communications if you prefer to no longer receive them.
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