Segmentation 2.0... Actionable Strategies to Drive ROI

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Archived Web Seminar:

Selling Blue Elephants: How Experimentation & Consumer 'Insighting' Creates an Invention Machine

Speaker: Howard R. Moskowitz, Co-Author, "Selling Blue Elephants"


While the science behind segmentation is not new and the art of segmentation ripens, in the age of customization, personalization and customer-generated everything – the time for artful, strategic segmentation is NOW.
Balance the art and science of segmentation and GET RESULTS
	Predict customer behavior and improve ROI through custom data modeling
	Align and integrate databases to create tailored marketing campaigns
	Uncover segmented customer needs through experimental design
	Create powerful personalized emails to boost customer response
	Build and customize a radically simple loyalty measurement program
	Engage distinct customer segments through passion branding

	Howard Moskowitz Co-Author, “Selling Blue Elephants”
	Delia Passi Author, “Winning the Toughest Customer, The Essential Guide to Selling to Women”
	Sarah Tuttle Vice President, Wealth & Investment Management Analytics, Bank of America
	Joice Kempton Director, Customer Experience, PetSmart