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Need Technical Assistance With this Website? | Conference DocumentationConference DocumentationThis page will be used to provide paid delegates of the conference with access to any presentations that were not included in the conference documentation. Only paid conference delegates have permission to access IIR online documentation. While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site. You will need the freely available Adobe Acrobat Reader, which is available by clicking here. How Do You Create Meaningful Customer Brand Connections Using Segmentation as the Backbone? Tom Minsel, Director, Marketing Analytics, TRONE Will Spivey, Managing Partner, TRONE Keynote: Mind Sets and Optimal Experiences | |