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Day Two
Day Two
| Wednesday, August 20, 2008 |
| 8:30 |
| Morning Coffee |
| 9:00 |
| Keynote: From Strategy to Profitability—Selling to Women Delia Passi, Author, “Winning the Toughest Customer: The Essential Guide to Selling to Women” |
| 10:00 |
| A Portfolio Approach to Segmentation in the Automotive Industry Will Neafsey, Consumer Analytics Manager, Brand Strategy and Operations, FORD MOTOR COMPANY |
| 10:45 |
| Networking Break |
| 11:15 |
| Engaging the Workforce to Create Great Customer Experiences Jessica Rivera, Assistant Vice President, Marketing – Customer Experience and Innovation, ALLSTATE INSURANCE COMPANY |
| 12:00 |
How Do You Create Meaningful Customer Brand Connections Using Segmentation as tthe Backbone? Will Spivey, Managing Partner, TRONE, INC. Tom Minsel, PhD, Director, Marketing Analytics, TRONE, INC. |
| 12:45 |
| Lunch |
| 1:45 |
| Potential-Based Segmentation of Retail Trade Areas: A Marketing Investment Model Jim Sellers, Manager, Retail Growth Marketing, FEDEX SERVICES/FEDEX KINKO’S |
| 2:30 |
| Inspiring Organizational Change Through Segmentation Nicole Davis Granese, Director, Consumer Marketing, HAGGAR CLOTHING CO. |
| 3:15 |
| Conference Concludes |