|Keynote: From Strategy to Profitability—Selling to Women|
Delia Passi, Author, “Winning the Toughest Customer: The Essential Guide to Selling to Women”
|A Portfolio Approach to Segmentation in the Automotive Industry|
Will Neafsey, Consumer Analytics Manager, Brand Strategy and Operations, FORD MOTOR COMPANY
|Engaging the Workforce to Create Great Customer Experiences|
Jessica Rivera, Assistant Vice President, Marketing – Customer Experience and Innovation, ALLSTATE INSURANCE COMPANY
How Do You Create Meaningful Customer Brand Connections Using Segmentation as tthe Backbone?
Will Spivey, Managing Partner, TRONE, INC.
Tom Minsel, PhD, Director, Marketing Analytics, TRONE, INC.
|Potential-Based Segmentation of Retail Trade Areas: A Marketing Investment Model|
Jim Sellers, Manager, Retail Growth Marketing, FEDEX SERVICES/FEDEX KINKO’S
|Inspiring Organizational Change Through Segmentation|
Nicole Davis Granese, Director, Consumer Marketing, HAGGAR CLOTHING CO.