Sponsors

  • Chadwick Martin Bailey

Media Partners

IIR recognizes the contributions of these media partners:
  • COLLOQUY

  • CRMXchange

  • Email Experience Council

  • eMarketing Association

  • Experiential Marketing Forum (EMF)

  • Quirk's Marketing Research Review

  • Research Alert

  • RSL Communications

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Day One

Day One

Tuesday, August 19, 2008
7:30
Registration and Morning Coffee
8:15
Opening Remarks
8:30
Keynote: Mind Sets and Optimal Experiences
Dr. Howard J. Moskowitz, President, MOSKOWITZ JACOBS INC.,
Co-author, “Selling Blue Elephants—How to Make Great Products That People Want BeforeThey Even Know They Want Them

Steve Onufrey, Retail Banking Solution Executive, UNISYS
9:30
Seven Habits of Highly Effective Segmenters
Sarah Tuttle, Vice President, Wealth & Investment Management Analytics, BANK OF AMERICA
10:15
Networking Break
10:45
Turning Data into Insight: Using Custom Modeling to Predict Customer Behavior and Increase Revenue
Allison Cripps, Contributing Editor, COLLOQUY
11:30
YOUR Space
12:30
Lunch
1:45

Less is More. Driving Focus and Change Through Simple Loyalty Measurement
Meg G. Sloan, Senior Director, Consumer Research, EBAY, INC.
Kellie J. Cobaugh, Senior Manager, Loyalty Research, EBAY, INC.
Brant Cruz, Vice President, Retail & E-Commerce Practice Leader, Chadwick Martin Bailey

2:45
Networking Break
3:15
Using Customer Segmentation and Research to a Drive a Richer Customer Experience
Joice Kempton, Director, Customer Experience, PETSMART