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| Day One | | 7:30 | | Registration and Morning Coffee | | 8:15 | | Opening Remarks | | 8:30 | Keynote: Mind Sets and Optimal Experiences Dr. Howard J. Moskowitz, President, MOSKOWITZ JACOBS INC., Co-author, “Selling Blue Elephants—How to Make Great Products That People Want BeforeThey Even Know They Want Them”
Steve Onufrey, Retail Banking Solution Executive, UNISYS | | 9:30 | Seven Habits of Highly Effective Segmenters Sarah Tuttle, Vice President, Wealth & Investment Management Analytics, BANK OF AMERICA | | 10:15 | | Networking Break | | 10:45 | Turning Data into Insight: Using Custom Modeling to Predict Customer Behavior and Increase Revenue Allison Cripps, Contributing Editor, COLLOQUY | | 11:30 | | YOUR Space | | 12:30 | | Lunch | | 1:45 | Less is More. Driving Focus and Change Through Simple Loyalty Measurement Meg G. Sloan, Senior Director, Consumer Research, EBAY, INC. Kellie J. Cobaugh, Senior Manager, Loyalty Research, EBAY, INC. Brant Cruz, Vice President, Retail & E-Commerce Practice Leader, Chadwick Martin Bailey | | 2:45 | | Networking Break | | 3:15 | Using Customer Segmentation and Research to a Drive a Richer Customer Experience Joice Kempton, Director, Customer Experience, PETSMART | | | | |
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