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ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
New Strategy & Team Synergy
New Strategy & Team Synergy
New Strategy & Team Synergy |
Tuesday, June 24th, 2008
11:45-12:30pm
What’s Holding you Back? A Guide to Overcoming the Obstacles to Effective Marketing Management
Kelvin Taylor, Partner, MarketingNPV
2:00-2:45pm
Communication Engineering: A Prudential Financial Case Study
Paul Lundy, Managing Principal, Document Outsourcing and Communication Services, Xerox Global Services, Xerox Corporation
2:45-3:30pm
COUPONS: What We’ve Learned, and What It Means.
Robert Tomeo, Associate Director, Analgesics and LATAM Research Head, Novartis Consumer Health Inc.
Al Halkuff – Senior Vice President, Promotion Decisions, Knowledge Networks
Wednesday June 25th, 2008
11:00-11:45am
Leveraging Promotional ROI to Optimize Trade Investments
Danielle Bozarth, Associate Principal and Erik Branstad, Associate Principal, McKinsey & Company and Eugene Zelek Jr. Partner, Freeborn & Peters
11:55-12:40pm
OPEN SESSION
If you would like to present during this session please contact Simone Knapp at sknapp@iirusa.com or 212-661-3500 x 3104
2:00-2:45pm
Strategic Insights & Action from Marketing ROI Insights
Jim Lenskold, Author of “Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability”
