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ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
Methods of Measurement
Methods of Measurement
Methods of Measurement |
Tuesday, June 24th, 2008
11:45-12:30pm
Measuring For Success
Rajsaday Dutt, Director, Segment Strategy , Capital One Financial Services
2:00-2:45pm
A Theory Of Retailer Price Promotion Using Microeconomic Foundations: It’s All Incremental
Kurt Jetta, Ph.D Fordham University, Department of Economics
2:45-3:30pm
Reaching People - How To Measure the Relationship in Your Message
Paul Vogelzang, SVP, Director of Persuasive Technology, Porter Novelli
Wednesday June 25th, 2008
11:00-11:45am
ROI Calculation for Integrated Marketing Campaigns
Joju Mangalam Senior Manager of Marketing Analytics, eBay.com
11:45-12:40pm
OPEN SESSION
If you would like to present during this session please contact Simone Knapp at sknapp@iirusa.com or 212-661-3500 x 3104
2:00-2:45pm
Practical Exercises to Enhance Your Products or Services Design for the U.S. Hispanic Market
Juancarlos Judd, Manager, Retail Division, Zions Bank & Vicente Armendariz, Excend
