ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
As the leader in Ecommerce, eBay.com spends significant amount in integrated marketing campaigns. Majority of this spend goes towards Internet Marketing, while the rest goes to Relationship Marketing and Mass Media. ROI calculation methodologies for each marketing channel is different because of the very nature of each channel. This presentation will outline eBay’s framework to make sense of ROI’s from different marketing channels making up an Integrated Campaign.