Send To A Friend
Customer Service
Have a question about this event?
Customer Service representatives are available to help from 8 AM - 6 PM EST
Call 888-670-8200
Need Technical Assistance With this Website?
Send an email to IIR's Web Department
Log In to Your Account
ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
Joju Mangalam
Joju Mangalam
Wednesday June 25th, 2008 | 11:00-11:45am
ROI Calculation for Integrated Marketing Campaigns
Joju Mangalam, Senior Manager of Marketing Analytics, eBay.com
As the leader in Ecommerce, eBay.com spends significant amount in integrated marketing campaigns. Majority of this spend goes towards Internet Marketing, while the rest goes to Relationship Marketing and Mass Media. ROI calculation methodologies for each marketing channel is different because of the very nature of each channel. This presentation will outline eBay’s framework to make sense of ROI’s from different marketing channels making up an Integrated Campaign.
Learning Objectives:
• ROI calculation methodologies for Internet, Relationship, and Mass media channels
• Aligning individual channel ROI’s with overall business performance
