Send To A Friend
Customer Service
Have a question about this event?
Customer Service representatives are available to help from 8 AM - 6 PM EST
Call 888-670-8200
Need Technical Assistance With this Website?
Send an email to IIR's Web Department
Log In to Your Account
ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
Glenn Johnston
Glenn Johnston
Tuesday, June 24th, 2008 | 11:45-12:30pm
Competitive Intelligence for Marketing ROI
Glenn Johnston, Director, Business Intelligence and Investigations Practice, Kroll
Competitive intelligence should be an integral part of any marketing strategy. It can help to identify new markets, prospective competitors, disruptive technologies and other determinants of success or failure, and give management greater confidence in making strategic plans. On the tactical level, CI can address such issues as the competitors’ product and service features and pricing. CI-informed marketing can help a company differentiate its offerings accordingly and win market share.
Learning Objectives:
- CI is more than competitor intelligence
- Using CI to validate a marketing hypothesis
- Using CI for impact assessment of marketing spend
- A process as much as a product
- Particularly valuable in emerging markets
