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ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
General Sessions
General Sessions
General Sessions |
Tuesday, June 24th, 2008
9:00-10:00am
The Customer Equity Paradigm Shift Part I Roadmap to Customer Lifetime Value in CPG
Rick Abens, Director Analytics, Global Marketing Strategies, Conagra Foods
10:15-11:15am
The Customer Equity Paradigm Shift Part II Assessing the Long-Term Impact of Marketing
Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
4:00-5:00pm
KEYNOTE: Payments Marketplace Perspective: Learning Through Consumer Understanding
Michael Marx, VP Research Services, Visa Inc.
Wednesday June 25th, 2008
9:30-10:30am
KEYNOTE: Taking Customer Loyalty to the Next Level, Breakthrough Measurement in Customer Advocacy
Chris X. Moloney, CMO, Scottrade
2:00-3:00pm
KEYNOTE: Prepaid Rewards: A Currency to Drive Results and Extend Your Brand
Bill Wehrman - Director, Marketing & Corporate Communications, American Express Incentive Services
