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ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
Chris X. Moloney
Chris X. Moloney
Wednesday June 25th, 2008 | 9:30-10:30am
KEYNOTE: Taking Customer Loyalty to the Next Level, Breakthrough Measurement in Customer Advocacy
Chris X. Moloney, CMO, Scottrade
Moloney is one of the leading researchers and authors in customer loyalty and advocacy. He received a lifetime achievement award for his new loyalty measurement techniques in 2007 from Frost & Sullivan, a leading global reserach and consulting firm. Moloney is a high-energy, fast-paced keynote presenter who will share new insights into measuring and driving customer promoters and advocates.
Learning Objectives:
- Alternate theories in measuring customer advocacy and promoters
- Key relationship differences between customer "loyalty" and "advocacy"
- Measuring and driving advocates, finding the ROMI
- A new way to view customer measurement and marketing
- Explosive internet impact on customer recommendations and conversations
