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ROMI is moving!
IIR is making the most of ROMI's "Synergy" theme and incorporating this fantastic content into one of our other marketing events. We'll be making that announcement in the very near future.
In the meantime, we can recommend any one of these IIR marketing events:
Bill Wehrman
Bill Wehrman
Wednesday June 25th, 2008 | 2:00-3:00pm
KEYNOTE: Prepaid Rewards: A Currency to Drive Results and Extend Your Brand
Bill Wehrman - Director, Marketing & Corporate Communications, American Express Incentive Services
Whether your incentive or promotion is targeting an employee, sales channel or consumer, the end goal is the same: influencing behavior to drive profitable business results. However, there are distinct differences in incentives and their ability to effectively influence behavior. Enter prepaid reward cards: by leveraging your company’s brand with that of a powerful financial platform, and by carefully selecting and aligning merchant brands, you can in essence “create your own currency”… customizing not only how your prepaid reward card looks, but actually where it can be spent.
Learning Objectives:
- Choosing the right reward for your target audience
- Leveraging your brand by “creating your own currency”
- Aligning the reward experience with your business or campaign strategies
- Managing ROI, fraud and program administration effectively
